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The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
Scope of the Report:
In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.
The global Social Media Analytics market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Social Media Analytics.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Social Media Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Social Media Analytics market by product type and applications/end industries.
Market Segment by Companies, this report covers
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Other
Market Segment by Applications, can be divided into
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Social Media Analytics Market Overview
1.1 Product Overview and Scope of Social Media Analytics
1.2 Classification of Social Media Analytics by Types
1.2.1 Global Social Media Analytics Revenue Comparison by Types (2019-2024)
1.2.2 Global Social Media Analytics Revenue Market Share by Types in 2018
1.2.3 Customer Segmentation and Targeting
1.2.4 Multichannel Campaign Management
1.2.5 Competitor Benchmarking
1.2.6 Customer Behavioral Analysis
1.2.7 Marketing Measurement
1.2.8 Other
1.3 Global Social Media Analytics Market by Application
1.3.1 Global Social Media Analytics Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Banking, Financial Services and Insurance (BFSI)
1.3.3 Telecommunications and IT
1.3.4 Retail
1.3.5 Healthcare
1.3.6 Government
1.3.7 Media and Entertainment
1.3.8 Transportation and Logistics
1.3.9 Others
1.4 Global Social Media Analytics Market by Regions
1.4.1 Global Social Media Analytics Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Social Media Analytics Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Social Media Analytics Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Social Media Analytics Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Social Media Analytics Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Social Media Analytics Status and Prospect (2014-2024)
1.5 Global Market Size of Social Media Analytics (2014-2024)
2 Manufacturers Profiles
2.1 IBM
2.1.1 Business Overview
2.1.2 Social Media Analytics Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.2 Oracle
2.2.1 Business Overview
2.2.2 Social Media Analytics Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.3 Salesforce
2.3.1 Business Overview
2.3.2 Social Media Analytics Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.4 Adobe Systems
2.4.1 Business Overview
2.4.2 Social Media Analytics Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.5 SAS Institute
2.5.1 Business Overview
2.5.2 Social Media Analytics Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 SAS Institute Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.6 Clarabridge
2.6.1 Business Overview
2.6.2 Social Media Analytics Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Clarabridge Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.7 Netbase Solutions
2.7.1 Business Overview
2.7.2 Social Media Analytics Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Netbase Solutions Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.8 Brandwatch
2.8.1 Business Overview
2.8.2 Social Media Analytics Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Brandwatch Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.9 Talkwalker
2.9.1 Business Overview
2.9.2 Social Media Analytics Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Talkwalker Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.10 GoodData
2.10.1 Business Overview
2.10.2 Social Media Analytics Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 GoodData Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.11 Crimson Hexagon
2.11.1 Business Overview
2.11.2 Social Media Analytics Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Crimson Hexagon Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.12 Simply Measured
2.12.1 Business Overview
2.12.2 Social Media Analytics Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Simply Measured Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.13 Sysomos
2.13.1 Business Overview
2.13.2 Social Media Analytics Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Sysomos Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.14 Digimind
2.14.1 Business Overview
2.14.2 Social Media Analytics Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Digimind Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.15 Unmetric
2.15.1 Business Overview
2.15.2 Social Media Analytics Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Unmetric Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
2.16 Cision US
2.16.1 Business Overview
2.16.2 Social Media Analytics Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Cision US Social Media Analytics Revenue, Gross Margin and Market Share (2017-2018)
3 Global Social Media Analytics Market Competition, by Players
3.1 Global Social Media Analytics Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Social Media Analytics Players Market Share
3.2.2 Top 10 Social Media Analytics Players Market Share
3.3 Market Competition Trend
4 Global Social Media Analytics Market Size by Regions
4.1 Global Social Media Analytics Revenue and Market Share by Regions
4.2 North America Social Media Analytics Revenue and Growth Rate (2014-2019)
4.3 Europe Social Media Analytics Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Social Media Analytics Revenue and Growth Rate (2014-2019)
4.5 South America Social Media Analytics Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Social Media Analytics Revenue and Growth Rate (2014-2019)
5 North America Social Media Analytics Revenue by Countries
5.1 North America Social Media Analytics Revenue by Countries (2014-2019)
5.2 USA Social Media Analytics Revenue and Growth Rate (2014-2019)
5.3 Canada Social Media Analytics Revenue and Growth Rate (2014-2019)
5.4 Mexico Social Media Analytics Revenue and Growth Rate (2014-2019)
6 Europe Social Media Analytics Revenue by Countries
6.1 Europe Social Media Analytics Revenue by Countries (2014-2019)
6.2 Germany Social Media Analytics Revenue and Growth Rate (2014-2019)
6.3 UK Social Media Analytics Revenue and Growth Rate (2014-2019)
6.4 France Social Media Analytics Revenue and Growth Rate (2014-2019)
6.5 Russia Social Media Analytics Revenue and Growth Rate (2014-2019)
6.6 Italy Social Media Analytics Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Social Media Analytics Revenue by Countries
7.1 Asia-Pacific Social Media Analytics Revenue by Countries (2014-2019)
7.2 China Social Media Analytics Revenue and Growth Rate (2014-2019)
7.3 Japan Social Media Analytics Revenue and Growth Rate (2014-2019)
7.4 Korea Social Media Analytics Revenue and Growth Rate (2014-2019)
7.5 India Social Media Analytics Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Social Media Analytics Revenue and Growth Rate (2014-2019)
8 South America Social Media Analytics Revenue by Countries
8.1 South America Social Media Analytics Revenue by Countries (2014-2019)
8.2 Brazil Social Media Analytics Revenue and Growth Rate (2014-2019)
8.3 Argentina Social Media Analytics Revenue and Growth Rate (2014-2019)
8.4 Colombia Social Media Analytics Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Social Media Analytics by Countries
9.1 Middle East and Africa Social Media Analytics Revenue by Countries (2014-2019)
9.2 Saudi Arabia Social Media Analytics Revenue and Growth Rate (2014-2019)
9.3 UAE Social Media Analytics Revenue and Growth Rate (2014-2019)
9.4 Egypt Social Media Analytics Revenue and Growth Rate (2014-2019)
9.5 Nigeria Social Media Analytics Revenue and Growth Rate (2014-2019)
9.6 South Africa Social Media Analytics Revenue and Growth Rate (2014-2019)
10 Global Social Media Analytics Market Segment by Type
10.1 Global Social Media Analytics Revenue and Market Share by Type (2014-2019)
10.2 Global Social Media Analytics Market Forecast by Type (2019-2024)
10.3 Customer Segmentation and Targeting Revenue Growth Rate (2014-2024)
10.4 Multichannel Campaign Management Revenue Growth Rate (2014-2024)
10.5 Competitor Benchmarking Revenue Growth Rate (2014-2024)
10.6 Customer Behavioral Analysis Revenue Growth Rate (2014-2024)
10.7 Marketing Measurement Revenue Growth Rate (2014-2024)
10.8 Other Revenue Growth Rate (2014-2024)
11 Global Social Media Analytics Market Segment by Application
11.1 Global Social Media Analytics Revenue Market Share by Application (2014-2019)
11.2 Social Media Analytics Market Forecast by Application (2019-2024)
11.3 Banking, Financial Services and Insurance (BFSI) Revenue Growth (2014-2019)
11.4 Telecommunications and IT Revenue Growth (2014-2019)
11.5 Retail Revenue Growth (2014-2019)
11.6 Healthcare Revenue Growth (2014-2019)
11.7 Government Revenue Growth (2014-2019)
11.8 Media and Entertainment Revenue Growth (2014-2019)
11.9 Transportation and Logistics Revenue Growth (2014-2019)
11.10 Others Revenue Growth (2014-2019)
12 Global Social Media Analytics Market Size Forecast (2019-2024)
12.1 Global Social Media Analytics Market Size Forecast (2019-2024)
12.2 Global Social Media Analytics Market Forecast by Regions (2019-2024)
12.3 North America Social Media Analytics Revenue Market Forecast (2019-2024)
12.4 Europe Social Media Analytics Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Social Media Analytics Revenue Market Forecast (2019-2024)
12.6 South America Social Media Analytics Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Social Media Analytics Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Social Media Analytics Picture
Table Product Specifications of Social Media Analytics
Table Global Social Media Analytics and Revenue (Million USD) Market Split by P
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