This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
First, shortening are widely used in frying, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more shortening. However, due to the ban of the use of shortening in Europe, the consumption of shortening is decreasing year by year.
The Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. Oil, fat are the main raw materials of shortening. The price of shortening fluctuates with the market demand instead of raw materials price. As the capacity of shortening grows rapidly in recent years, the price of shortening has also been trending up. It is estimated that the price of shortening would still going up slightly in the coming years.
Third, the export and import business of shortening is frequent, with Europe the major import country. The import of shortening has been decreasing with the growth of the consumption in Europe.
According to this study, over the next five years the Shortening market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Shortening business, shared in Chapter 3.
This report presents a comprehensive overview, market shares, and growth opportunities of Shortening market by product type, application, key manufacturers and key regions and countries.
This study considers the Shortening value and volume generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Baking
Frying
Confectionery and Pastry
Other
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Shortening consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Shortening market by identifying its various subsegments.
Focuses on the key global Shortening manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Shortening with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Shortening submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
2019-2024 Global Shortening Consumption Market Report
1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Shortening Consumption 2014-2024
2.1.2 Shortening Consumption CAGR by Region
2.2 Shortening Segment by Type
2.2.1 All Purpose Shortening
2.2.2 Emulsified Shortening
2.2.3 High Stability Shortening
2.3 Shortening Consumption by Type
2.3.1 Global Shortening Consumption Market Share by Type (2014-2019)
2.3.2 Global Shortening Revenue and Market Share by Type (2014-2019)
2.3.3 Global Shortening Sale Price by Type (2014-2019)
2.4 Shortening Segment by Application
2.4.1 Baking
2.4.2 Frying
2.4.3 Confectionery and Pastry
2.4.4 Other
2.5 Shortening Consumption by Application
2.5.1 Global Shortening Consumption Market Share by Application (2014-2019)
2.5.2 Global Shortening Value and Market Share by Application (2014-2019)
2.5.3 Global Shortening Sale Price by Application (2014-2019)
3 Global Shortening by Players
3.1 Global Shortening Sales Market Share by Players
3.1.1 Global Shortening Sales by Players (2017-2019)
3.1.2 Global Shortening Sales Market Share by Players (2017-2019)
3.2 Global Shortening Revenue Market Share by Players
3.2.1 Global Shortening Revenue by Players (2017-2019)
3.2.2 Global Shortening Revenue Market Share by Players (2017-2019)
3.3 Global Shortening Sale Price by Players
3.4 Global Shortening Manufacturing Base Distribution, Sales Area, Product Types by Players
3.4.1 Global Shortening Manufacturing Base Distribution and Sales Area by Players
3.4.2 Players Shortening Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion
4 Shortening by Regions
4.1 Shortening by Regions
4.1.1 Global Shortening Consumption by Regions
4.1.2 Global Shortening Value by Regions
4.2 Americas Shortening Consumption Growth
4.3 APAC Shortening Consumption Growth
4.4 Europe Shortening Consumption Growth
4.5 Middle East & Africa Shortening Consumption Growth
5 Americas
5.1 Americas Shortening Consumption by Countries
5.1.1 Americas Shortening Consumption by Countries (2014-2019)
5.1.2 Americas Shortening Value by Countries (2014-2019)
5.2 Americas Shortening Consumption by Type
5.3 Americas Shortening Consumption by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries
6 APAC
6.1 APAC Shortening Consumption by Countries
6.1.1 APAC Shortening Consumption by Countries (2014-2019)
6.1.2 APAC Shortening Value by Countries (2014-2019)
6.2 APAC Shortening Consumption by Type
6.3 APAC Shortening Consumption by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries
7 Europe
7.1 Europe Shortening by Countries
7.1.1 Europe Shortening Consumption by Countries (2014-2019)
7.1.2 Europe Shortening Value by Countries (2014-2019)
7.2 Europe Shortening Consumption by Type
7.3 Europe Shortening Consumption by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
8.1 Middle East & Africa Shortening by Countries
8.1.1 Middle East & Africa Shortening Consumption by Countries (2014-2019)
8.1.2 Middle East & Africa Shortening Value by Countries (2014-2019)
8.2 Middle East & Africa Shortening Consumption by Type
8.3 Middle East & Africa Shortening Consumption by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers and Impact
9.1.1 Growing Demand from Key Regions
9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends
10 Marketing, Distributors and Customer
10.1 Sales Channel
10.1.1 Direct Channels
10.1.2 Indirect Channels
10.2 Shortening Distributors
10.3 Shortening Customer
11 Global Shortening Market Forecast
11.1 Global Shortening Consumption Forecast (2019-2024)
11.2 Global Shortening Forecast by Regions
11.2.1 Global Shortening Forecast by Regions (2019-2024)
11.2.2 Global Shortening Value Forecast by Regions (2019-2024)
11.2.3 Americas Consumption Forecast
11.2.4 APAC Consumption Forecast
11.2.5 Europe Consumption Forecast
11.2.6 Middle East & Africa Consumption Forecast
11.3 Americas Forecast by Countries
11.3.1 United States Market Forecast
11.3.2 Canada Market Forecast
11.3.3 Mexico Market Forecast
11.3.4 Brazil Market Forecast
11.4 APAC Forecast by Countries
11.4.1 China Market Forecast
11.4.2 Japan Market Forecast
11.4.3 Korea Market Forecast
11.4.4 Southeast Asia Market Forecast
11.4.5 India Market Forecast
11.4.6 Australia Market Forecast
11.5 Europe Forecast by Countries
11.5.1 Germany Market Forecast
11.5.2 France Market Forecast
11.5.3 UK Market Forecast
11.5.4 Italy Market Forecast
11.5.5 Russia Market Forecast
11.5.6 Spain Market Forecast
11.6 Middle East & Africa Forecast by Countries
11.6.1 Egypt Market Forecast
11.6.2 South Africa Market Forecast
11.6.3 Israel Market Forecast
11.6.4 Turkey Market Forecast
11.6.5 GCC Countries Market Forecast
11.7 Global Shortening Forecast by Type
11.8 Global Shortening Forecast by Application
12 Key Players Analysis
12.1 Olenex
12.1.1 Company Details
12.1.2 Shortening Product Offered
12.1.3 Olenex Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.1.4 Main Business Overview
12.1.5 Olenex News
12.2 ADM
12.2.1 Company Details
12.2.2 Shortening Product Offered
12.2.3 ADM Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.2.4 Main Business Overview
12.2.5 ADM News
12.3 Walter Rau
12.3.1 Company Details
12.3.2 Shortening Product Offered
12.3.3 Walter Rau Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.3.4 Main Business Overview
12.3.5 Walter Rau News
12.4 Y?ld?z Holding
12.4.1 Company Details
12.4.2 Shortening Product Offered
12.4.3 Y?ld?z Holding Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.4.4 Main Business Overview
12.4.5 Y?ld?z Holding News
12.5 VFI GmbH
12.5.1 Company Details
12.5.2 Shortening Product Offered
12.5.3 VFI GmbH Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.5.4 Main Business Overview
12.5.5 VFI GmbH News
12.6 AAK
12.6.1 Company Details
12.6.2 Shortening Product Offered
12.6.3 AAK Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.6.4 Main Business Overview
12.6.5 AAK News
12.7 Zeelandia
12.7.1 Company Details
12.7.2 Shortening Product Offered
12.7.3 Zeelandia Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.7.4 Main Business Overview
12.7.5 Zeelandia News
12.8 Puratos
12.8.1 Company Details
12.8.2 Shortening Product Offered
12.8.3 Puratos Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.8.4 Main Business Overview
12.8.5 Puratos News
12.9 Princes Group
12.9.1 Company Details
12.9.2 Shortening Product Offered
12.9.3 Princes Group Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.9.4 Main Business Overview
12.9.5 Princes Group News
12.10 HAS Group
12.10.1 Company Details
12.10.2 Shortening Product Offered
12.10.3 HAS Group Shortening Sales, Revenue, Price and Gross Margin (2017-2019)
12.10.4 Main Business Overview
12.10.5 HAS Group News
13 Research Findings and Conclusion
List of Tables and Figures
Figure Picture of Shortening
Table Product Specifications of Shortening
Figure Shortening Report Years Considered
Figure Market Research Method