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This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
Scope of the Report:
First, shortening are widely used in frying, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more shortening. However, due to the ban of the use of shortening in Europe, the consumption of shortening is decreasing year by year.
The Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. Oil, fat are the main raw materials of shortening. The price of shortening fluctuates with the market demand instead of raw materials price. As the capacity of shortening grows rapidly in recent years, the price of shortening has also been trending up. It is estimated that the price of shortening would still going up slightly in the coming years.
Third, the export and import business of shortening is frequent, with Europe the major import country. The import of shortening has been decreasing with the growth of the consumption in Europe.
The worldwide market for Shortening is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019, according to a new study.
This report focuses on the Shortening in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
Market Segment by Manufacturers, this report covers
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
All Purpose Shortening
Emulsified Shortening
High Stability Shortening
Market Segment by Applications, can be divided into
Baking
Frying
Confectionery and Pastry
Other
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Shortening product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top manufacturers of Shortening, with price, sales, revenue and global market share of Shortening in 2017 and 2018.
Chapter 3, the Shortening competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Shortening breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.
Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.
Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.
Chapter 12, Shortening market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.
Chapter 13, 14 and 15, to describe Shortening sales channel, distributors, customers, research findings and conclusion, appendix and data source.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Market Overview
1.1 Shortening Introduction
1.2 Market Analysis by Type
1.2.1 All Purpose Shortening
1.2.2 Emulsified Shortening
1.2.3 High Stability Shortening
1.3 Market Analysis by Applications
1.3.1 Baking
1.3.2 Frying
1.3.3 Confectionery and Pastry
1.3.4 Other
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2014-2024)
1.4.1.2 Canada Market States and Outlook (2014-2024)
1.4.1.3 Mexico Market States and Outlook (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2014-2024)
1.4.2.2 France Market States and Outlook (2014-2024)
1.4.2.3 UK Market States and Outlook (2014-2024)
1.4.2.4 Russia Market States and Outlook (2014-2024)
1.4.2.5 Italy Market States and Outlook (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2014-2024)
1.4.3.2 Japan Market States and Outlook (2014-2024)
1.4.3.3 Korea Market States and Outlook (2014-2024)
1.4.3.4 India Market States and Outlook (2014-2024)
1.4.3.5 Southeast Asia Market States and Outlook (2014-2024)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2014-2024)
1.4.4.2 Egypt Market States and Outlook (2014-2024)
1.4.4.3 Saudi Arabia Market States and Outlook (2014-2024)
1.4.4.4 South Africa Market States and Outlook (2014-2024)
1.4.4.5 Turkey Market States and Outlook (2014-2024)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Olenex
2.1.1 Business Overview
2.1.2 Shortening Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Olenex Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.2 ADM
2.2.1 Business Overview
2.2.2 Shortening Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 ADM Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.3 Walter Rau
2.3.1 Business Overview
2.3.2 Shortening Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Walter Rau Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.4 Y?ld?z Holding
2.4.1 Business Overview
2.4.2 Shortening Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Y?ld?z Holding Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.5 VFI GmbH
2.5.1 Business Overview
2.5.2 Shortening Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 VFI GmbH Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.6 AAK
2.6.1 Business Overview
2.6.2 Shortening Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 AAK Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.7 Zeelandia
2.7.1 Business Overview
2.7.2 Shortening Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Zeelandia Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.8 Puratos
2.8.1 Business Overview
2.8.2 Shortening Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Puratos Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.9 Princes Group
2.9.1 Business Overview
2.9.2 Shortening Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Princes Group Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.10 HAS Group
2.10.1 Business Overview
2.10.2 Shortening Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 HAS Group Shortening Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
3 Global Shortening Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
3.1 Global Shortening Sales and Market Share by Manufacturer (2017-2018)
3.2 Global Shortening Revenue and Market Share by Manufacturer (2017-2018)
3.3 Market Concentration Rate
3.3.1 Top 3 Shortening Manufacturer Market Share in 2018
3.3.2 Top 6 Shortening Manufacturer Market Share in 2018
3.4 Market Competition Trend
4 Global Shortening Market Analysis by Regions
4.1 Global Shortening Sales, Revenue and Market Share by Regions
4.1.1 Global Shortening Sales and Market Share by Regions (2014-2019)
4.1.2 Global Shortening Revenue and Market Share by Regions (2014-2019)
4.2 North America Shortening Sales and Growth Rate (2014-2019)
4.3 Europe Shortening Sales and Growth Rate (2014-2019)
4.4 Asia-Pacific Shortening Sales and Growth Rate (2014-2019)
4.5 South America Shortening Sales and Growth Rate (2014-2019)
4.6 Middle East and Africa Shortening Sales and Growth Rate (2014-2019)
5 North America Shortening by Country
5.1 North America Shortening Sales, Revenue and Market Share by Country
5.1.1 North America Shortening Sales and Market Share by Country (2014-2019)
5.1.2 North America Shortening Revenue and Market Share by Country (2014-2019)
5.2 United States Shortening Sales and Growth Rate (2014-2019)
5.3 Canada Shortening Sales and Growth Rate (2014-2019)
5.4 Mexico Shortening Sales and Growth Rate (2014-2019)
6 Europe Shortening by Country
6.1 Europe Shortening Sales, Revenue and Market Share by Country
6.1.1 Europe Shortening Sales and Market Share by Country (2014-2019)
6.1.2 Europe Shortening Revenue and Market Share by Country (2014-2019)
6.2 Germany Shortening Sales and Growth Rate (2014-2019)
6.3 UK Shortening Sales and Growth Rate (2014-2019)
6.4 France Shortening Sales and Growth Rate (2014-2019)
6.5 Russia Shortening Sales and Growth Rate (2014-2019)
6.6 Italy Shortening Sales and Growth Rate (2014-2019)
7 Asia-Pacific Shortening by Country
7.1 Asia-Pacific Shortening Sales, Revenue and Market Share by Country
7.1.1 Asia-Pacific Shortening Sales and Market Share by Country (2014-2019)
7.1.2 Asia-Pacific Shortening Revenue and Market Share by Country (2014-2019)
7.2 China Shortening Sales and Growth Rate (2014-2019)
7.3 Japan Shortening Sales and Growth Rate (2014-2019)
7.4 Korea Shortening Sales and Growth Rate (2014-2019)
7.5 India Shortening Sales and Growth Rate (2014-2019)
7.6 Southeast Asia Shortening Sales and Growth Rate (2014-2019)
8 South America Shortening by Country
8.1 South America Shortening Sales, Revenue and Market Share by Country
8.1.1 South America Shortening Sales and Market Share by Country (2014-2019)
8.1.2 South America Shortening Revenue and Market Share by Country (2014-2019)
8.2 Brazil Shortening Sales and Growth Rate (2014-2019)
8.3 Argentina Shortening Sales and Growth Rate (2014-2019)
8.4 Colombia Shortening Sales and Growth Rate (2014-2019)
9 Middle East and Africa Shortening by Countries
9.1 Middle East and Africa Shortening Sales, Revenue and Market Share by Country
9.1.1 Middle East and Africa Shortening Sales and Market Share by Country (2014-2019)
9.1.2 Middle East and Africa Shortening Revenue and Market Share by Country (2014-2019)
9.2 Saudi Arabia Shortening Sales and Growth Rate (2014-2019)
9.3 Turkey Shortening Sales and Growth Rate (2014-2019)
9.4 Egypt Shortening Sales and Growth Rate (2014-2019)
9.5 Nigeria Shortening Sales and Growth Rate (2014-2019)
9.6 South Africa Shortening Sales and Growth Rate (2014-2019)
10 Global Shortening Market Segment by Type
10.1 Global Shortening Sales, Revenue and Market Share by Type (2014-2019)
10.1.1 Global Shortening Sales and Market Share by Type (2014-2019)
10.1.2 Global Shortening Revenue and Market Share by Type (2014-2019)
10.2 All Purpose Shortening Sales Growth and Price
10.2.1 Global All Purpose Shortening Sales Growth (2014-2019)
10.2.2 Global All Purpose Shortening Price (2014-2019)
10.3 Emulsified Shortening Sales Growth and Price
10.3.1 Global Emulsified Shortening Sales Growth (2014-2019)
10.3.2 Global Emulsified Shortening Price (2014-2019)
10.4 High Stability Shortening Sales Growth and Price
10.4.1 Global High Stability Shortening Sales Growth (2014-2019)
10.4.2 Global High Stability Shortening Price (2014-2019)
11 Global Shortening Market Segment by Application
11.1 Global Shortening Sales Market Share by Application (2014-2019)
11.2 Baking Sales Growth (2014-2019)
11.3 Frying Sales Growth (2014-2019)
11.4 Confectionery and Pastry Sales Growth (2014-2019)
11.5 Other Sales Growth (2014-2019)
12 Shortening Market Forecast (2019-2024)
12.1 Global Shortening Sales, Revenue and Growth Rate (2019-2024)
12.2 Shortening Market Forecast by Regions (2019-2024)
12.2.1 North America Shortening Market Forecast (2019-2024)
12.2.2 Europe Shortening Market Forecast (2019-2024)
12.2.3 Asia-Pacific Shortening Market Forecast (2019-2024)
12.2.4 South America Shortening Market Forecast (2019-2024)
12.2.5 Middle East and Africa Shortening Market Forecast (2019-2024)
12.3 Shortening Market Forecast by Type (2019-2024)
12.3.1 Global Shortening Sales Forecast by Type (2019-2024)
12.3.2 Global Shortening Market Share Forecast by Type (2019-2024)
12.4 Shortening Market Forecast by Application (2019-2024)
12.4.1 Global Shortening Sales Forecast by Application (2019-2024)
12.4.2 Global Shortening Market Share Forecast by Application (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Data Source
List of Tables and Figures
Figure Shortening Picture
Table Product Specifications of Shortening
Figure Global Sales Market Share of Shortening by Types in 2018
Table Shortening Types for
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