Sell Side Platform is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
Scope of the Report:
The global Sell Side Platform market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Sell Side Platform.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
This report studies the Sell Side Platform market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Sell Side Platform market by product type and applications/end industries.
Market Segment by Companies, this report covers
SmartyAds
OpenX
DoubleClick for Publishers
Rubicon Project
PubMatic
BrightRoll
AppNexus Publisher Suite
LiveRail
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Cloud Based
Web Based
Market Segment by Applications, can be divided into
Large Enterprises
SMEs
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Sell Side Platform Market Overview
1.1 Product Overview and Scope of Sell Side Platform
1.2 Classification of Sell Side Platform by Types
1.2.1 Global Sell Side Platform Revenue Comparison by Types (2017-2023)
1.2.2 Global Sell Side Platform Revenue Market Share by Types in 2017
1.2.3 Cloud Based
1.2.4 Web Based
1.3 Global Sell Side Platform Market by Application
1.3.1 Global Sell Side Platform Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Global Sell Side Platform Market by Regions
1.4.1 Global Sell Side Platform Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Sell Side Platform Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Sell Side Platform Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Sell Side Platform Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Sell Side Platform Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Sell Side Platform Status and Prospect (2013-2023)
1.5 Global Market Size of Sell Side Platform (2013-2023)
2 Manufacturers Profiles
2.1 SmartyAds
2.1.1 Business Overview
2.1.2 Sell Side Platform Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 SmartyAds Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.2 OpenX
2.2.1 Business Overview
2.2.2 Sell Side Platform Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 OpenX Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.3 DoubleClick for Publishers
2.3.1 Business Overview
2.3.2 Sell Side Platform Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 DoubleClick for Publishers Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.4 Rubicon Project
2.4.1 Business Overview
2.4.2 Sell Side Platform Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Rubicon Project Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.5 PubMatic
2.5.1 Business Overview
2.5.2 Sell Side Platform Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 PubMatic Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.6 BrightRoll
2.6.1 Business Overview
2.6.2 Sell Side Platform Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 BrightRoll Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.7 AppNexus Publisher Suite
2.7.1 Business Overview
2.7.2 Sell Side Platform Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 AppNexus Publisher Suite Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
2.8 LiveRail
2.8.1 Business Overview
2.8.2 Sell Side Platform Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 LiveRail Sell Side Platform Revenue, Gross Margin and Market Share (2016-2017)
3 Global Sell Side Platform Market Competition, by Players
3.1 Global Sell Side Platform Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Sell Side Platform Players Market Share
3.2.2 Top 10 Sell Side Platform Players Market Share
3.3 Market Competition Trend
4 Global Sell Side Platform Market Size by Regions
4.1 Global Sell Side Platform Revenue and Market Share by Regions
4.2 North America Sell Side Platform Revenue and Growth Rate (2013-2018)
4.3 Europe Sell Side Platform Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Sell Side Platform Revenue and Growth Rate (2013-2018)
4.5 South America Sell Side Platform Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Sell Side Platform Revenue and Growth Rate (2013-2018)
5 North America Sell Side Platform Revenue by Countries
5.1 North America Sell Side Platform Revenue by Countries (2013-2018)
5.2 USA Sell Side Platform Revenue and Growth Rate (2013-2018)
5.3 Canada Sell Side Platform Revenue and Growth Rate (2013-2018)
5.4 Mexico Sell Side Platform Revenue and Growth Rate (2013-2018)
6 Europe Sell Side Platform Revenue by Countries
6.1 Europe Sell Side Platform Revenue by Countries (2013-2018)
6.2 Germany Sell Side Platform Revenue and Growth Rate (2013-2018)
6.3 UK Sell Side Platform Revenue and Growth Rate (2013-2018)
6.4 France Sell Side Platform Revenue and Growth Rate (2013-2018)
6.5 Russia Sell Side Platform Revenue and Growth Rate (2013-2018)
6.6 Italy Sell Side Platform Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Sell Side Platform Revenue by Countries
7.1 Asia-Pacific Sell Side Platform Revenue by Countries (2013-2018)
7.2 China Sell Side Platform Revenue and Growth Rate (2013-2018)
7.3 Japan Sell Side Platform Revenue and Growth Rate (2013-2018)
7.4 Korea Sell Side Platform Revenue and Growth Rate (2013-2018)
7.5 India Sell Side Platform Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Sell Side Platform Revenue and Growth Rate (2013-2018)
8 South America Sell Side Platform Revenue by Countries
8.1 South America Sell Side Platform Revenue by Countries (2013-2018)
8.2 Brazil Sell Side Platform Revenue and Growth Rate (2013-2018)
8.3 Argentina Sell Side Platform Revenue and Growth Rate (2013-2018)
8.4 Colombia Sell Side Platform Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Sell Side Platform by Countries
9.1 Middle East and Africa Sell Side Platform Revenue by Countries (2013-2018)
9.2 Saudi Arabia Sell Side Platform Revenue and Growth Rate (2013-2018)
9.3 UAE Sell Side Platform Revenue and Growth Rate (2013-2018)
9.4 Egypt Sell Side Platform Revenue and Growth Rate (2013-2018)
9.5 Nigeria Sell Side Platform Revenue and Growth Rate (2013-2018)
9.6 South Africa Sell Side Platform Revenue and Growth Rate (2013-2018)
10 Global Sell Side Platform Market Segment by Type
10.1 Global Sell Side Platform Revenue and Market Share by Type (2013-2018)
10.2 Global Sell Side Platform Market Forecast by Type (2018-2023)
10.3 Cloud Based Revenue Growth Rate (2013-2023)
10.4 Web Based Revenue Growth Rate (2013-2023)
11 Global Sell Side Platform Market Segment by Application
11.1 Global Sell Side Platform Revenue Market Share by Application (2013-2018)
11.2 Sell Side Platform Market Forecast by Application (2018-2023)
11.3 Large Enterprises Revenue Growth (2013-2018)
11.4 SMEs Revenue Growth (2013-2018)
12 Global Sell Side Platform Market Size Forecast (2018-2023)
12.1 Global Sell Side Platform Market Size Forecast (2018-2023)
12.2 Global Sell Side Platform Market Forecast by Regions (2018-2023)
12.3 North America Sell Side Platform Revenue Market Forecast (2018-2023)
12.4 Europe Sell Side Platform Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Sell Side Platform Revenue Market Forecast (2018-2023)
12.6 South America Sell Side Platform Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Sell Side Platform Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Sell Side Platform Picture
Table Product Specifications of Sell Side Platform
Table Global Sell Side Platform and Revenue (Million USD) Market Split by Product Type