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Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes.
Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.
There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates.
Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.
Scope of the Report:
The global economic slowdown adversely affected the banking industry of key markets across the globe. To improve their financial performance, banks implemented cost-saving initiatives. As part of such initiatives, banks launched loyalty programs through low-cost channels such as mobile platforms and social media sites.
The global Retail Bank Loyalty Program market is valued at 880 million USD in 2018 and is expected to reach 1240 million USD by the end of 2024, growing at a CAGR of 5.8% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Retail Bank Loyalty Program.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Retail Bank Loyalty Program market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Retail Bank Loyalty Program market by product type and applications/end industries.
Market Segment by Companies, this report covers
Maritz
FIS Corporate
IBM
Aimia
TIBCO Software
Hitachi-solutions
Oracle Corporation
Comarch
Loyalty Lab
Exchange Solutions
Bpm’online
Customer Portfolios
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
B2C Solutions
B2B Solutions
Corporate
Market Segment by Applications, can be divided into
Personal User
Business User
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Retail Bank Loyalty Program Market Overview
1.1 Product Overview and Scope of Retail Bank Loyalty Program
1.2 Classification of Retail Bank Loyalty Program by Types
1.2.1 Global Retail Bank Loyalty Program Revenue Comparison by Types (2019-2024)
1.2.2 Global Retail Bank Loyalty Program Revenue Market Share by Types in 2018
1.2.3 B2C Solutions
1.2.4 B2B Solutions
1.2.5 Corporate
1.3 Global Retail Bank Loyalty Program Market by Application
1.3.1 Global Retail Bank Loyalty Program Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Personal User
1.3.3 Business User
1.4 Global Retail Bank Loyalty Program Market by Regions
1.4.1 Global Retail Bank Loyalty Program Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Retail Bank Loyalty Program Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Retail Bank Loyalty Program Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Retail Bank Loyalty Program Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Retail Bank Loyalty Program Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Retail Bank Loyalty Program Status and Prospect (2014-2024)
1.5 Global Market Size of Retail Bank Loyalty Program (2014-2024)
2 Manufacturers Profiles
2.1 Maritz
2.1.1 Business Overview
2.1.2 Retail Bank Loyalty Program Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Maritz Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.2 FIS Corporate
2.2.1 Business Overview
2.2.2 Retail Bank Loyalty Program Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 FIS Corporate Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.3 IBM
2.3.1 Business Overview
2.3.2 Retail Bank Loyalty Program Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 IBM Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.4 Aimia
2.4.1 Business Overview
2.4.2 Retail Bank Loyalty Program Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Aimia Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.5 TIBCO Software
2.5.1 Business Overview
2.5.2 Retail Bank Loyalty Program Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 TIBCO Software Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.6 Hitachi-solutions
2.6.1 Business Overview
2.6.2 Retail Bank Loyalty Program Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Hitachi-solutions Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.7 Oracle Corporation
2.7.1 Business Overview
2.7.2 Retail Bank Loyalty Program Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Oracle Corporation Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.8 Comarch
2.8.1 Business Overview
2.8.2 Retail Bank Loyalty Program Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Comarch Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.9 Loyalty Lab
2.9.1 Business Overview
2.9.2 Retail Bank Loyalty Program Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Loyalty Lab Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.10 Exchange Solutions
2.10.1 Business Overview
2.10.2 Retail Bank Loyalty Program Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Exchange Solutions Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.11 Bpm’online
2.11.1 Business Overview
2.11.2 Retail Bank Loyalty Program Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Bpm’online Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
2.12 Customer Portfolios
2.12.1 Business Overview
2.12.2 Retail Bank Loyalty Program Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Customer Portfolios Retail Bank Loyalty Program Revenue, Gross Margin and Market Share (2017-2018)
3 Global Retail Bank Loyalty Program Market Competition, by Players
3.1 Global Retail Bank Loyalty Program Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Retail Bank Loyalty Program Players Market Share
3.2.2 Top 10 Retail Bank Loyalty Program Players Market Share
3.3 Market Competition Trend
4 Global Retail Bank Loyalty Program Market Size by Regions
4.1 Global Retail Bank Loyalty Program Revenue and Market Share by Regions
4.2 North America Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
4.3 Europe Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
4.5 South America Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
5 North America Retail Bank Loyalty Program Revenue by Countries
5.1 North America Retail Bank Loyalty Program Revenue by Countries (2014-2019)
5.2 USA Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
5.3 Canada Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
5.4 Mexico Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
6 Europe Retail Bank Loyalty Program Revenue by Countries
6.1 Europe Retail Bank Loyalty Program Revenue by Countries (2014-2019)
6.2 Germany Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
6.3 UK Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
6.4 France Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
6.5 Russia Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
6.6 Italy Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Retail Bank Loyalty Program Revenue by Countries
7.1 Asia-Pacific Retail Bank Loyalty Program Revenue by Countries (2014-2019)
7.2 China Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
7.3 Japan Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
7.4 Korea Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
7.5 India Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
8 South America Retail Bank Loyalty Program Revenue by Countries
8.1 South America Retail Bank Loyalty Program Revenue by Countries (2014-2019)
8.2 Brazil Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
8.3 Argentina Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
8.4 Colombia Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Retail Bank Loyalty Program by Countries
9.1 Middle East and Africa Retail Bank Loyalty Program Revenue by Countries (2014-2019)
9.2 Saudi Arabia Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
9.3 UAE Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
9.4 Egypt Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
9.5 Nigeria Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
9.6 South Africa Retail Bank Loyalty Program Revenue and Growth Rate (2014-2019)
10 Global Retail Bank Loyalty Program Market Segment by Type
10.1 Global Retail Bank Loyalty Program Revenue and Market Share by Type (2014-2019)
10.2 Global Retail Bank Loyalty Program Market Forecast by Type (2019-2024)
10.3 B2C Solutions Revenue Growth Rate (2014-2024)
10.4 B2B Solutions Revenue Growth Rate (2014-2024)
10.5 Corporate Revenue Growth Rate (2014-2024)
11 Global Retail Bank Loyalty Program Market Segment by Application
11.1 Global Retail Bank Loyalty Program Revenue Market Share by Application (2014-2019)
11.2 Retail Bank Loyalty Program Market Forecast by Application (2019-2024)
11.3 Personal User Revenue Growth (2014-2019)
11.4 Business User Revenue Growth (2014-2019)
12 Global Retail Bank Loyalty Program Market Size Forecast (2019-2024)
12.1 Global Retail Bank Loyalty Program Market Size Forecast (2019-2024)
12.2 Global Retail Bank Loyalty Program Market Forecast by Regions (2019-2024)
12.3 North America Retail Bank Loyalty Program Revenue Market Forecast (2019-2024)
12.4 Europe Retail Bank Loyalty Program Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Retail Bank Loyalty Program Revenue Market Forecast (2019-2024)
12.6 South America Retail Bank Loyalty Program Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Retail Bank Loyalty Program Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Retail Bank Loyalty Program Picture
Table Product Specifications of Retail Bank Loyalty Program
Table Global Retail Bank Loyalty Program and Revenue (Million USD) Ma
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