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Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research inbound marketing that seeks the most appropriate offer for a given customer sales opportunity, reversing the traditional outbound marketing (or interruption marketing) which aims to acquire appropriate customers for a given 'pre-defined' offer. The dynamic 'just-in-time' decision making behind a real-time offer aims to exploit a given customer interaction defined by web-site clicks or verbal contact centre conversation.
Scope of the Report:
The global Real-Time Marketing Software market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Real-Time Marketing Software.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
This report studies the Real-Time Marketing Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Real-Time Marketing Software market by product type and applications/end industries.
Market Segment by Companies, this report covers
IBM
Oracle
Pegasystems
SAP SE
Salesforce.com
Darwin Pricing
Pega
Pinpoint Systems
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Cloud-Based
On-premises
Market Segment by Applications, can be divided into
BFSI
IT and Telecom
Healthcare
Retail
Media and Entertainment
Manufacturing
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Real-Time Marketing Software Market Overview
1.1 Product Overview and Scope of Real-Time Marketing Software
1.2 Classification of Real-Time Marketing Software by Types
1.2.1 Global Real-Time Marketing Software Revenue Comparison by Types (2017-2023)
1.2.2 Global Real-Time Marketing Software Revenue Market Share by Types in 2017
1.2.3 Cloud-Based
1.2.4 On-premises
1.3 Global Real-Time Marketing Software Market by Application
1.3.1 Global Real-Time Marketing Software Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 BFSI
1.3.3 IT and Telecom
1.3.4 Healthcare
1.3.5 Retail
1.3.6 Media and Entertainment
1.3.7 Manufacturing
1.3.8 Others
1.4 Global Real-Time Marketing Software Market by Regions
1.4.1 Global Real-Time Marketing Software Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Real-Time Marketing Software Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Real-Time Marketing Software Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Real-Time Marketing Software Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Real-Time Marketing Software Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Real-Time Marketing Software Status and Prospect (2013-2023)
1.5 Global Market Size of Real-Time Marketing Software (2013-2023)
2 Manufacturers Profiles
2.1 IBM
2.1.1 Business Overview
2.1.2 Real-Time Marketing Software Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 IBM Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.2 Oracle
2.2.1 Business Overview
2.2.2 Real-Time Marketing Software Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Oracle Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.3 Pegasystems
2.3.1 Business Overview
2.3.2 Real-Time Marketing Software Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Pegasystems Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.4 SAP SE
2.4.1 Business Overview
2.4.2 Real-Time Marketing Software Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 SAP SE Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.5 Salesforce.com
2.5.1 Business Overview
2.5.2 Real-Time Marketing Software Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Salesforce.com Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.6 Darwin Pricing
2.6.1 Business Overview
2.6.2 Real-Time Marketing Software Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Darwin Pricing Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.7 Pega
2.7.1 Business Overview
2.7.2 Real-Time Marketing Software Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Pega Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.8 Pinpoint Systems
2.8.1 Business Overview
2.8.2 Real-Time Marketing Software Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Pinpoint Systems Real-Time Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
3 Global Real-Time Marketing Software Market Competition, by Players
3.1 Global Real-Time Marketing Software Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Real-Time Marketing Software Players Market Share
3.2.2 Top 10 Real-Time Marketing Software Players Market Share
3.3 Market Competition Trend
4 Global Real-Time Marketing Software Market Size by Regions
4.1 Global Real-Time Marketing Software Revenue and Market Share by Regions
4.2 North America Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
4.3 Europe Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
4.5 South America Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
5 North America Real-Time Marketing Software Revenue by Countries
5.1 North America Real-Time Marketing Software Revenue by Countries (2013-2018)
5.2 USA Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
5.3 Canada Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
5.4 Mexico Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
6 Europe Real-Time Marketing Software Revenue by Countries
6.1 Europe Real-Time Marketing Software Revenue by Countries (2013-2018)
6.2 Germany Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
6.3 UK Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
6.4 France Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
6.5 Russia Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
6.6 Italy Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Real-Time Marketing Software Revenue by Countries
7.1 Asia-Pacific Real-Time Marketing Software Revenue by Countries (2013-2018)
7.2 China Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
7.3 Japan Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
7.4 Korea Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
7.5 India Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
8 South America Real-Time Marketing Software Revenue by Countries
8.1 South America Real-Time Marketing Software Revenue by Countries (2013-2018)
8.2 Brazil Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
8.3 Argentina Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
8.4 Colombia Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Real-Time Marketing Software by Countries
9.1 Middle East and Africa Real-Time Marketing Software Revenue by Countries (2013-2018)
9.2 Saudi Arabia Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
9.3 UAE Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
9.4 Egypt Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
9.5 Nigeria Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
9.6 South Africa Real-Time Marketing Software Revenue and Growth Rate (2013-2018)
10 Global Real-Time Marketing Software Market Segment by Type
10.1 Global Real-Time Marketing Software Revenue and Market Share by Type (2013-2018)
10.2 Global Real-Time Marketing Software Market Forecast by Type (2018-2023)
10.3 Cloud-Based Revenue Growth Rate (2013-2023)
10.4 On-premises Revenue Growth Rate (2013-2023)
11 Global Real-Time Marketing Software Market Segment by Application
11.1 Global Real-Time Marketing Software Revenue Market Share by Application (2013-2018)
11.2 Real-Time Marketing Software Market Forecast by Application (2018-2023)
11.3 BFSI Revenue Growth (2013-2018)
11.4 IT and Telecom Revenue Growth (2013-2018)
11.5 Healthcare Revenue Growth (2013-2018)
11.6 Retail Revenue Growth (2013-2018)
11.7 Media and Entertainment Revenue Growth (2013-2018)
11.8 Manufacturing Revenue Growth (2013-2018)
11.9 Others Revenue Growth (2013-2018)
12 Global Real-Time Marketing Software Market Size Forecast (2018-2023)
12.1 Global Real-Time Marketing Software Market Size Forecast (2018-2023)
12.2 Global Real-Time Marketing Software Market Forecast by Regions (2018-2023)
12.3 North America Real-Time Marketing Software Revenue Market Forecast (2018-2023)
12.4 Europe Real-Time Marketing Software Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Real-Time Marketing Software Revenue Market Forecast (2018-2023)
12.6 South America Real-Time Marketing Software Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Real-Time Marketing Software Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Real-Time Marketing Software Picture
Table Product Specifications of Real-Time Marketing Software
Table Global Real-Time Marketing Software and Revenue (Million USD)
ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems
Quality & ReliabilityWe are committed to providing reliable and highly accurate data with an excellent quality control system
Global Outreach6 Major regions and 40+ countries level analysis accomplished
Competitive PricingOur pricing strategy is highly competitive in the market, without compensating on the quality and the timeline of project delivery
