Global Programmatic Display Advertising Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023

  • receipt Report ID : 153392
  • calendar_today Published On: Apr, 2019
  • file_copy Pages: 135
  • list Business Services

Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.

Scope of the Report:

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

The global Programmatic Display Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Programmatic Display Advertising.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

This report studies the Programmatic Display Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Programmatic Display Advertising market by product type and applications/end industries.

Market Segment by Companies, this report covers

Facebook

Google (Doubleclick)

Alibaba

Adobe Systems Incorporated

Tencent

AppNexus

Amazon

JD.com

Yahoo

Verizon Communications

eBay

Booking

Expedia

MediaMath

Baidu

Rakuten

Rocket Fuel

The Trade Desk

Adroll

Sina

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Real Time Bidding

Private Marketplace

Automated Guaranteed

Market Segment by Applications, can be divided into

E-commerce Ads

Travel Ads

Game Ads

Others

Frequently Asked Questions

The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.

Market is segmented on the basis:

  • By Type
  • By Application
  • By Region
  • By Country
  • By Manufacturer

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.

Table of Contents

1 Programmatic Display Advertising Market Overview

1.1 Product Overview and Scope of Programmatic Display Advertising

1.2 Classification of Programmatic Display Advertising by Types

1.2.1 Global Programmatic Display Advertising Revenue Comparison by Types (2017-2023)

1.2.2 Global Programmatic Display Advertising Revenue Market Share by Types in 2017

1.2.3 Real Time Bidding

1.2.4 Private Marketplace

1.2.5 Automated Guaranteed

1.3 Global Programmatic Display Advertising Market by Application

1.3.1 Global Programmatic Display Advertising Market Size and Market Share Comparison by Applications (2013-2023)

1.3.2 E-commerce Ads

1.3.3 Travel Ads

1.3.4 Game Ads

1.3.5 Others

1.4 Global Programmatic Display Advertising Market by Regions

1.4.1 Global Programmatic Display Advertising Market Size (Million USD) Comparison by Regions (2013-2023)

1.4.1 North America (USA, Canada and Mexico) Programmatic Display Advertising Status and Prospect (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Programmatic Display Advertising Status and Prospect (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Programmatic Display Advertising Status and Prospect (2013-2023)

1.4.4 South America (Brazil, Argentina, Colombia) Programmatic Display Advertising Status and Prospect (2013-2023)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Programmatic Display Advertising Status and Prospect (2013-2023)

1.5 Global Market Size of Programmatic Display Advertising (2013-2023)

2 Manufacturers Profiles

2.1 Facebook

2.1.1 Business Overview

2.1.2 Programmatic Display Advertising Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Facebook Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.2 Google (Doubleclick)

2.2.1 Business Overview

2.2.2 Programmatic Display Advertising Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Google (Doubleclick) Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.3 Alibaba

2.3.1 Business Overview

2.3.2 Programmatic Display Advertising Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Alibaba Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.4 Adobe Systems Incorporated

2.4.1 Business Overview

2.4.2 Programmatic Display Advertising Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Adobe Systems Incorporated Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.5 Tencent

2.5.1 Business Overview

2.5.2 Programmatic Display Advertising Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Tencent Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.6 AppNexus

2.6.1 Business Overview

2.6.2 Programmatic Display Advertising Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 AppNexus Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.7 Amazon

2.7.1 Business Overview

2.7.2 Programmatic Display Advertising Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 Amazon Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.8 JD.com

2.8.1 Business Overview

2.8.2 Programmatic Display Advertising Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 JD.com Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.9 Yahoo

2.9.1 Business Overview

2.9.2 Programmatic Display Advertising Type and Applications

2.9.2.1 Product A

2.9.2.2 Product B

2.9.3 Yahoo Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.10 Verizon Communications

2.10.1 Business Overview

2.10.2 Programmatic Display Advertising Type and Applications

2.10.2.1 Product A

2.10.2.2 Product B

2.10.3 Verizon Communications Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.11 eBay

2.11.1 Business Overview

2.11.2 Programmatic Display Advertising Type and Applications

2.11.2.1 Product A

2.11.2.2 Product B

2.11.3 eBay Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.12 Booking

2.12.1 Business Overview

2.12.2 Programmatic Display Advertising Type and Applications

2.12.2.1 Product A

2.12.2.2 Product B

2.12.3 Booking Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.13 Expedia

2.13.1 Business Overview

2.13.2 Programmatic Display Advertising Type and Applications

2.13.2.1 Product A

2.13.2.2 Product B

2.13.3 Expedia Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.14 MediaMath

2.14.1 Business Overview

2.14.2 Programmatic Display Advertising Type and Applications

2.14.2.1 Product A

2.14.2.2 Product B

2.14.3 MediaMath Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.15 Baidu

2.15.1 Business Overview

2.15.2 Programmatic Display Advertising Type and Applications

2.15.2.1 Product A

2.15.2.2 Product B

2.15.3 Baidu Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.16 Rakuten

2.16.1 Business Overview

2.16.2 Programmatic Display Advertising Type and Applications

2.16.2.1 Product A

2.16.2.2 Product B

2.16.3 Rakuten Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.17 Rocket Fuel

2.17.1 Business Overview

2.17.2 Programmatic Display Advertising Type and Applications

2.17.2.1 Product A

2.17.2.2 Product B

2.17.3 Rocket Fuel Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.18 The Trade Desk

2.18.1 Business Overview

2.18.2 Programmatic Display Advertising Type and Applications

2.18.2.1 Product A

2.18.2.2 Product B

2.18.3 The Trade Desk Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.19 Adroll

2.19.1 Business Overview

2.19.2 Programmatic Display Advertising Type and Applications

2.19.2.1 Product A

2.19.2.2 Product B

2.19.3 Adroll Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.20 Sina

2.20.1 Business Overview

2.20.2 Programmatic Display Advertising Type and Applications

2.20.2.1 Product A

2.20.2.2 Product B

2.20.3 Sina Programmatic Display Advertising Revenue, Gross Margin and Market Share (2016-2017)

3 Global Programmatic Display Advertising Market Competition, by Players

3.1 Global Programmatic Display Advertising Revenue and Share by Players (2013-2018)

3.2 Market Concentration Rate

3.2.1 Top 5 Programmatic Display Advertising Players Market Share

3.2.2 Top 10 Programmatic Display Advertising Players Market Share

3.3 Market Competition Trend

4 Global Programmatic Display Advertising Market Size by Regions

4.1 Global Programmatic Display Advertising Revenue and Market Share by Regions

4.2 North America Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

4.3 Europe Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

4.4 Asia-Pacific Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

4.5 South America Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

4.6 Middle East and Africa Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

5 North America Programmatic Display Advertising Revenue by Countries

5.1 North America Programmatic Display Advertising Revenue by Countries (2013-2018)

5.2 USA Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

5.3 Canada Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

5.4 Mexico Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

6 Europe Programmatic Display Advertising Revenue by Countries

6.1 Europe Programmatic Display Advertising Revenue by Countries (2013-2018)

6.2 Germany Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

6.3 UK Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

6.4 France Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

6.5 Russia Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

6.6 Italy Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

7 Asia-Pacific Programmatic Display Advertising Revenue by Countries

7.1 Asia-Pacific Programmatic Display Advertising Revenue by Countries (2013-2018)

7.2 China Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

7.3 Japan Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

7.4 Korea Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

7.5 India Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

7.6 Southeast Asia Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

8 South America Programmatic Display Advertising Revenue by Countries

8.1 South America Programmatic Display Advertising Revenue by Countries (2013-2018)

8.2 Brazil Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

8.3 Argentina Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

8.4 Colombia Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

9 Middle East and Africa Revenue Programmatic Display Advertising by Countries

9.1 Middle East and Africa Programmatic Display Advertising Revenue by Countries (2013-2018)

9.2 Saudi Arabia Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

9.3 UAE Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

9.4 Egypt Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

9.5 Nigeria Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

9.6 South Africa Programmatic Display Advertising Revenue and Growth Rate (2013-2018)

10 Global Programmatic Display Advertising Market Segment by Type

10.1 Global Programmatic Display Advertising Revenue and Market Share by Type (2013-2018)

10.2 Global Programmatic Display Advertising Market Forecast by Type (2018-2023)

10.3 Real Time Bidding Revenue Growth Rate (2013-2023)

10.4 Private Marketplace Revenue Growth Rate (2013-2023)

10.5 Automated Guaranteed Revenue Growth Rate (2013-2023)

11 Global Programmatic Display Advertising Market Segment by Application

11.1 Global Programmatic Display Advertising Revenue Market Share by Application (2013-2018)

11.2 Programmatic Display Advertising Market Forecast by Application (2018-2023)

11.3 E-commerce Ads Revenue Growth (2013-2018)

11.4 Travel Ads Revenue Growth (2013-2018)

11.5 Game Ads Revenue Growth (2013-2018)

11.6 Others Revenue Growth (2013-2018)

12 Global Programmatic Display Advertising Market Size Forecast (2018-2023)

12.1 Global Programmatic Display Advertising Market Size Forecast (2018-2023)

12.2 Global Programmatic Display Advertising Market Forecast by Regions (2018-2023)

12.3 North America Programmatic Display Advertising Revenue Market Forecast (2018-2023)

12.4 Europe Programmatic Display Advertising Revenue Market Forecast (2018-2023)

12.5 Asia-Pacific Programmatic Display Advertising Revenue Market Forecast (2018-2023)

12.6 South America Programmatic Display Advertising Revenue Market Forecast (2018-2023)

12.7 Middle East and Africa Programmatic Display Advertising Revenue Market Forecast (2018-2023)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

List of Tables and Figures

Figure Programmatic Display Advertising Picture

Table Product Specifications of Programmatic Display Advertising

Table Global Programmatic Display Advertising and Revenue (

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