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Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases — marketing, digital commerce and customer experience. These personalized interactions can increase conversion, marketing effectiveness and customer satisfaction, thereby improving business results. Personalization engines are sold as stand-alone software or can be embedded in web content management, content marketing, multichannel marketing hubs and digital commerce platforms. This market focuses only on vendors who offer personalization engines as stand-alone solutions.
Scope of the Report:
The global Personalization Engines market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Personalization Engines.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Personalization Engines market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Personalization Engines market by product type and applications/end industries.
Market Segment by Companies, this report covers
Acquia
Adobe
BloomReach
Boxever
Certona
Dynamic Yield
Emarsys
Episerver
Evergage
IBM
IgnitionOne
Monetate
Oracle
Qubit
Reflektion
RichRelevance
SAS
Strands
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Cloud-based
On-premises
Market Segment by Applications, can be divided into
Marketing
Digital Commerce
Customer Experience
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Personalization Engines Market Overview
1.1 Product Overview and Scope of Personalization Engines
1.2 Classification of Personalization Engines by Types
1.2.1 Global Personalization Engines Revenue Comparison by Types (2019-2024)
1.2.2 Global Personalization Engines Revenue Market Share by Types in 2018
1.2.3 Cloud-based
1.2.4 On-premises
1.3 Global Personalization Engines Market by Application
1.3.1 Global Personalization Engines Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Marketing
1.3.3 Digital Commerce
1.3.4 Customer Experience
1.4 Global Personalization Engines Market by Regions
1.4.1 Global Personalization Engines Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Personalization Engines Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Personalization Engines Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Personalization Engines Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Personalization Engines Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Personalization Engines Status and Prospect (2014-2024)
1.5 Global Market Size of Personalization Engines (2014-2024)
2 Manufacturers Profiles
2.1 Acquia
2.1.1 Business Overview
2.1.2 Personalization Engines Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Acquia Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.2 Adobe
2.2.1 Business Overview
2.2.2 Personalization Engines Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Adobe Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.3 BloomReach
2.3.1 Business Overview
2.3.2 Personalization Engines Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 BloomReach Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.4 Boxever
2.4.1 Business Overview
2.4.2 Personalization Engines Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Boxever Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.5 Certona
2.5.1 Business Overview
2.5.2 Personalization Engines Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Certona Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.6 Dynamic Yield
2.6.1 Business Overview
2.6.2 Personalization Engines Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Dynamic Yield Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.7 Emarsys
2.7.1 Business Overview
2.7.2 Personalization Engines Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Emarsys Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.8 Episerver
2.8.1 Business Overview
2.8.2 Personalization Engines Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Episerver Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.9 Evergage
2.9.1 Business Overview
2.9.2 Personalization Engines Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Evergage Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.10 IBM
2.10.1 Business Overview
2.10.2 Personalization Engines Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 IBM Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.11 IgnitionOne
2.11.1 Business Overview
2.11.2 Personalization Engines Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 IgnitionOne Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.12 Monetate
2.12.1 Business Overview
2.12.2 Personalization Engines Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Monetate Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.13 Oracle
2.13.1 Business Overview
2.13.2 Personalization Engines Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Oracle Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.14 Qubit
2.14.1 Business Overview
2.14.2 Personalization Engines Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Qubit Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.15 Reflektion
2.15.1 Business Overview
2.15.2 Personalization Engines Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Reflektion Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.16 RichRelevance
2.16.1 Business Overview
2.16.2 Personalization Engines Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 RichRelevance Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.17 SAS
2.17.1 Business Overview
2.17.2 Personalization Engines Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 SAS Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
2.18 Strands
2.18.1 Business Overview
2.18.2 Personalization Engines Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 Strands Personalization Engines Revenue, Gross Margin and Market Share (2017-2018)
3 Global Personalization Engines Market Competition, by Players
3.1 Global Personalization Engines Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Personalization Engines Players Market Share
3.2.2 Top 10 Personalization Engines Players Market Share
3.3 Market Competition Trend
4 Global Personalization Engines Market Size by Regions
4.1 Global Personalization Engines Revenue and Market Share by Regions
4.2 North America Personalization Engines Revenue and Growth Rate (2014-2019)
4.3 Europe Personalization Engines Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Personalization Engines Revenue and Growth Rate (2014-2019)
4.5 South America Personalization Engines Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Personalization Engines Revenue and Growth Rate (2014-2019)
5 North America Personalization Engines Revenue by Countries
5.1 North America Personalization Engines Revenue by Countries (2014-2019)
5.2 USA Personalization Engines Revenue and Growth Rate (2014-2019)
5.3 Canada Personalization Engines Revenue and Growth Rate (2014-2019)
5.4 Mexico Personalization Engines Revenue and Growth Rate (2014-2019)
6 Europe Personalization Engines Revenue by Countries
6.1 Europe Personalization Engines Revenue by Countries (2014-2019)
6.2 Germany Personalization Engines Revenue and Growth Rate (2014-2019)
6.3 UK Personalization Engines Revenue and Growth Rate (2014-2019)
6.4 France Personalization Engines Revenue and Growth Rate (2014-2019)
6.5 Russia Personalization Engines Revenue and Growth Rate (2014-2019)
6.6 Italy Personalization Engines Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Personalization Engines Revenue by Countries
7.1 Asia-Pacific Personalization Engines Revenue by Countries (2014-2019)
7.2 China Personalization Engines Revenue and Growth Rate (2014-2019)
7.3 Japan Personalization Engines Revenue and Growth Rate (2014-2019)
7.4 Korea Personalization Engines Revenue and Growth Rate (2014-2019)
7.5 India Personalization Engines Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Personalization Engines Revenue and Growth Rate (2014-2019)
8 South America Personalization Engines Revenue by Countries
8.1 South America Personalization Engines Revenue by Countries (2014-2019)
8.2 Brazil Personalization Engines Revenue and Growth Rate (2014-2019)
8.3 Argentina Personalization Engines Revenue and Growth Rate (2014-2019)
8.4 Colombia Personalization Engines Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Personalization Engines by Countries
9.1 Middle East and Africa Personalization Engines Revenue by Countries (2014-2019)
9.2 Saudi Arabia Personalization Engines Revenue and Growth Rate (2014-2019)
9.3 UAE Personalization Engines Revenue and Growth Rate (2014-2019)
9.4 Egypt Personalization Engines Revenue and Growth Rate (2014-2019)
9.5 Nigeria Personalization Engines Revenue and Growth Rate (2014-2019)
9.6 South Africa Personalization Engines Revenue and Growth Rate (2014-2019)
10 Global Personalization Engines Market Segment by Type
10.1 Global Personalization Engines Revenue and Market Share by Type (2014-2019)
10.2 Global Personalization Engines Market Forecast by Type (2019-2024)
10.3 Cloud-based Revenue Growth Rate (2014-2024)
10.4 On-premises Revenue Growth Rate (2014-2024)
11 Global Personalization Engines Market Segment by Application
11.1 Global Personalization Engines Revenue Market Share by Application (2014-2019)
11.2 Personalization Engines Market Forecast by Application (2019-2024)
11.3 Marketing Revenue Growth (2014-2019)
11.4 Digital Commerce Revenue Growth (2014-2019)
11.5 Customer Experience Revenue Growth (2014-2019)
12 Global Personalization Engines Market Size Forecast (2019-2024)
12.1 Global Personalization Engines Market Size Forecast (2019-2024)
12.2 Global Personalization Engines Market Forecast by Regions (2019-2024)
12.3 North America Personalization Engines Revenue Market Forecast (2019-2024)
12.4 Europe Personalization Engines Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Personalization Engines Revenue Market Forecast (2019-2024)
12.6 South America Personalization Engines Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Personalization Engines Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Personalization Engines Picture
Table Product Specifications of Personalization Engines
Table Global Personalization Engines and Revenue (Million USD) Market Split b
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