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Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
Scope of the Report:
This report studies the Over Top (OTT) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Over Top (OTT) market by product type and applications/end industries.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
The global Over Top (OTT) market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Over Top (OTT).
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Facebook Messenger
LINE
Snapchat
Viber
Apple
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
VoIP
Text&Image
Video
Market Segment by Applications, can be divided into
Household
Commercial
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Over Top (OTT) Market Overview
1.1 Product Overview and Scope of Over Top (OTT)
1.2 Classification of Over Top (OTT) by Types
1.2.1 Global Over Top (OTT) Revenue Comparison by Types (2017-2023)
1.2.2 Global Over Top (OTT) Revenue Market Share by Types in 2017
1.2.3 VoIP
1.2.4 Text&Image
1.2.5 Video
1.3 Global Over Top (OTT) Market by Application
1.3.1 Global Over Top (OTT) Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Household
1.3.3 Commercial
1.4 Global Over Top (OTT) Market by Regions
1.4.1 Global Over Top (OTT) Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Over Top (OTT) Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Over Top (OTT) Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Over Top (OTT) Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Over Top (OTT) Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Over Top (OTT) Status and Prospect (2013-2023)
1.5 Global Market Size of Over Top (OTT) (2013-2023)
2 Manufacturers Profiles
2.1 Facebook Messenger
2.1.1 Business Overview
2.1.2 Over Top (OTT) Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Facebook Messenger Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
2.2 LINE
2.2.1 Business Overview
2.2.2 Over Top (OTT) Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 LINE Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
2.3 Snapchat
2.3.1 Business Overview
2.3.2 Over Top (OTT) Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Snapchat Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
2.4 Viber
2.4.1 Business Overview
2.4.2 Over Top (OTT) Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Viber Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
2.5 WeChat
2.5.1 Business Overview
2.5.2 Over Top (OTT) Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 WeChat Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
2.6 WhatsApp
2.6.1 Business Overview
2.6.2 Over Top (OTT) Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 WhatsApp Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
2.7 Apple
2.7.1 Business Overview
2.7.2 Over Top (OTT) Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Apple Over Top (OTT) Revenue, Gross Margin and Market Share (2016-2017)
3 Global Over Top (OTT) Market Competition, by Players
3.1 Global Over Top (OTT) Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Over Top (OTT) Players Market Share
3.2.2 Top 10 Over Top (OTT) Players Market Share
3.3 Market Competition Trend
4 Global Over Top (OTT) Market Size by Regions
4.1 Global Over Top (OTT) Revenue and Market Share by Regions
4.2 North America Over Top (OTT) Revenue and Growth Rate (2013-2018)
4.3 Europe Over Top (OTT) Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Over Top (OTT) Revenue and Growth Rate (2013-2018)
4.5 South America Over Top (OTT) Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Over Top (OTT) Revenue and Growth Rate (2013-2018)
5 North America Over Top (OTT) Revenue by Countries
5.1 North America Over Top (OTT) Revenue by Countries (2013-2018)
5.2 USA Over Top (OTT) Revenue and Growth Rate (2013-2018)
5.3 Canada Over Top (OTT) Revenue and Growth Rate (2013-2018)
5.4 Mexico Over Top (OTT) Revenue and Growth Rate (2013-2018)
6 Europe Over Top (OTT) Revenue by Countries
6.1 Europe Over Top (OTT) Revenue by Countries (2013-2018)
6.2 Germany Over Top (OTT) Revenue and Growth Rate (2013-2018)
6.3 UK Over Top (OTT) Revenue and Growth Rate (2013-2018)
6.4 France Over Top (OTT) Revenue and Growth Rate (2013-2018)
6.5 Russia Over Top (OTT) Revenue and Growth Rate (2013-2018)
6.6 Italy Over Top (OTT) Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Over Top (OTT) Revenue by Countries
7.1 Asia-Pacific Over Top (OTT) Revenue by Countries (2013-2018)
7.2 China Over Top (OTT) Revenue and Growth Rate (2013-2018)
7.3 Japan Over Top (OTT) Revenue and Growth Rate (2013-2018)
7.4 Korea Over Top (OTT) Revenue and Growth Rate (2013-2018)
7.5 India Over Top (OTT) Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Over Top (OTT) Revenue and Growth Rate (2013-2018)
8 South America Over Top (OTT) Revenue by Countries
8.1 South America Over Top (OTT) Revenue by Countries (2013-2018)
8.2 Brazil Over Top (OTT) Revenue and Growth Rate (2013-2018)
8.3 Argentina Over Top (OTT) Revenue and Growth Rate (2013-2018)
8.4 Colombia Over Top (OTT) Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Over Top (OTT) by Countries
9.1 Middle East and Africa Over Top (OTT) Revenue by Countries (2013-2018)
9.2 Saudi Arabia Over Top (OTT) Revenue and Growth Rate (2013-2018)
9.3 UAE Over Top (OTT) Revenue and Growth Rate (2013-2018)
9.4 Egypt Over Top (OTT) Revenue and Growth Rate (2013-2018)
9.5 Nigeria Over Top (OTT) Revenue and Growth Rate (2013-2018)
9.6 South Africa Over Top (OTT) Revenue and Growth Rate (2013-2018)
10 Global Over Top (OTT) Market Segment by Type
10.1 Global Over Top (OTT) Revenue and Market Share by Type (2013-2018)
10.2 Global Over Top (OTT) Market Forecast by Type (2018-2023)
10.3 VoIP Revenue Growth Rate (2013-2023)
10.4 Text&Image Revenue Growth Rate (2013-2023)
10.5 Video Revenue Growth Rate (2013-2023)
11 Global Over Top (OTT) Market Segment by Application
11.1 Global Over Top (OTT) Revenue Market Share by Application (2013-2018)
11.2 Over Top (OTT) Market Forecast by Application (2018-2023)
11.3 Household Revenue Growth (2013-2018)
11.4 Commercial Revenue Growth (2013-2018)
12 Global Over Top (OTT) Market Size Forecast (2018-2023)
12.1 Global Over Top (OTT) Market Size Forecast (2018-2023)
12.2 Global Over Top (OTT) Market Forecast by Regions (2018-2023)
12.3 North America Over Top (OTT) Revenue Market Forecast (2018-2023)
12.4 Europe Over Top (OTT) Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Over Top (OTT) Revenue Market Forecast (2018-2023)
12.6 South America Over Top (OTT) Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Over Top (OTT) Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Over Top (OTT) Picture
Table Product Specifications of Over Top (OTT)
Table Global Over Top (OTT) and Revenue (Million USD) Market Split by Product Type
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