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Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Scope of the Report:
This report studies the Online Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Online Advertising market by product type and applications/end industries.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
The global Online Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Online Advertising.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Amazon
Aol
Baidu
IAC
Microsoft
Yahoo
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Search Engine Marketing
Display Advertising
Classified
Mobile
Digital Video
Lead Generation
Rich Media
Others
Market Segment by Applications, can be divided into
Automotive
BFSI
CPG
Education
Healthcare
Industrial
Media and Entertainment
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Online Advertising Market Overview
1.1 Product Overview and Scope of Online Advertising
1.2 Classification of Online Advertising by Types
1.2.1 Global Online Advertising Revenue Comparison by Types (2017-2023)
1.2.2 Global Online Advertising Revenue Market Share by Types in 2017
1.2.3 Search Engine Marketing
1.2.4 Display Advertising
1.2.5 Classified
1.2.6 Mobile
1.2.7 Digital Video
1.2.8 Lead Generation
1.2.9 Rich Media
1.2.10 Others
1.3 Global Online Advertising Market by Application
1.3.1 Global Online Advertising Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Automotive
1.3.3 BFSI
1.3.4 CPG
1.3.5 Education
1.3.6 Healthcare
1.3.7 Industrial
1.3.8 Media and Entertainment
1.3.9 Retail
1.3.10 Telecommunication and Information Technology-Enabled Services (ITES)
1.4 Global Online Advertising Market by Regions
1.4.1 Global Online Advertising Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Online Advertising Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Online Advertising Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Online Advertising Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Online Advertising Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Online Advertising Status and Prospect (2013-2023)
1.5 Global Market Size of Online Advertising (2013-2023)
2 Manufacturers Profiles
2.1 Amazon
2.1.1 Business Overview
2.1.2 Online Advertising Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Amazon Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.2 Aol
2.2.1 Business Overview
2.2.2 Online Advertising Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Aol Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.3 Baidu
2.3.1 Business Overview
2.3.2 Online Advertising Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Baidu Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.4 Facebook
2.4.1 Business Overview
2.4.2 Online Advertising Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Facebook Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.5 Google
2.5.1 Business Overview
2.5.2 Online Advertising Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Google Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.6 IAC
2.6.1 Business Overview
2.6.2 Online Advertising Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 IAC Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.7 Linkedin
2.7.1 Business Overview
2.7.2 Online Advertising Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Linkedin Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.8 Microsoft
2.8.1 Business Overview
2.8.2 Online Advertising Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Microsoft Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.9 Twitter
2.9.1 Business Overview
2.9.2 Online Advertising Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Twitter Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.10 Yahoo
2.10.1 Business Overview
2.10.2 Online Advertising Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Yahoo Online Advertising Revenue, Gross Margin and Market Share (2016-2017)
3 Global Online Advertising Market Competition, by Players
3.1 Global Online Advertising Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Online Advertising Players Market Share
3.2.2 Top 10 Online Advertising Players Market Share
3.3 Market Competition Trend
4 Global Online Advertising Market Size by Regions
4.1 Global Online Advertising Revenue and Market Share by Regions
4.2 North America Online Advertising Revenue and Growth Rate (2013-2018)
4.3 Europe Online Advertising Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Online Advertising Revenue and Growth Rate (2013-2018)
4.5 South America Online Advertising Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Online Advertising Revenue and Growth Rate (2013-2018)
5 North America Online Advertising Revenue by Countries
5.1 North America Online Advertising Revenue by Countries (2013-2018)
5.2 USA Online Advertising Revenue and Growth Rate (2013-2018)
5.3 Canada Online Advertising Revenue and Growth Rate (2013-2018)
5.4 Mexico Online Advertising Revenue and Growth Rate (2013-2018)
6 Europe Online Advertising Revenue by Countries
6.1 Europe Online Advertising Revenue by Countries (2013-2018)
6.2 Germany Online Advertising Revenue and Growth Rate (2013-2018)
6.3 UK Online Advertising Revenue and Growth Rate (2013-2018)
6.4 France Online Advertising Revenue and Growth Rate (2013-2018)
6.5 Russia Online Advertising Revenue and Growth Rate (2013-2018)
6.6 Italy Online Advertising Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Online Advertising Revenue by Countries
7.1 Asia-Pacific Online Advertising Revenue by Countries (2013-2018)
7.2 China Online Advertising Revenue and Growth Rate (2013-2018)
7.3 Japan Online Advertising Revenue and Growth Rate (2013-2018)
7.4 Korea Online Advertising Revenue and Growth Rate (2013-2018)
7.5 India Online Advertising Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Online Advertising Revenue and Growth Rate (2013-2018)
8 South America Online Advertising Revenue by Countries
8.1 South America Online Advertising Revenue by Countries (2013-2018)
8.2 Brazil Online Advertising Revenue and Growth Rate (2013-2018)
8.3 Argentina Online Advertising Revenue and Growth Rate (2013-2018)
8.4 Colombia Online Advertising Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Online Advertising by Countries
9.1 Middle East and Africa Online Advertising Revenue by Countries (2013-2018)
9.2 Saudi Arabia Online Advertising Revenue and Growth Rate (2013-2018)
9.3 UAE Online Advertising Revenue and Growth Rate (2013-2018)
9.4 Egypt Online Advertising Revenue and Growth Rate (2013-2018)
9.5 Nigeria Online Advertising Revenue and Growth Rate (2013-2018)
9.6 South Africa Online Advertising Revenue and Growth Rate (2013-2018)
10 Global Online Advertising Market Segment by Type
10.1 Global Online Advertising Revenue and Market Share by Type (2013-2018)
10.2 Global Online Advertising Market Forecast by Type (2018-2023)
10.3 Search Engine Marketing Revenue Growth Rate (2013-2023)
10.4 Display Advertising Revenue Growth Rate (2013-2023)
10.5 Classified Revenue Growth Rate (2013-2023)
10.6 Mobile Revenue Growth Rate (2013-2023)
10.7 Digital Video Revenue Growth Rate (2013-2023)
10.8 Lead Generation Revenue Growth Rate (2013-2023)
10.9 Rich Media Revenue Growth Rate (2013-2023)
10.10 Others Revenue Growth Rate (2013-2023)
11 Global Online Advertising Market Segment by Application
11.1 Global Online Advertising Revenue Market Share by Application (2013-2018)
11.2 Online Advertising Market Forecast by Application (2018-2023)
11.3 Automotive Revenue Growth (2013-2018)
11.4 BFSI Revenue Growth (2013-2018)
11.5 CPG Revenue Growth (2013-2018)
11.6 Education Revenue Growth (2013-2018)
11.7 Healthcare Revenue Growth (2013-2018)
11.8 Industrial Revenue Growth (2013-2018)
11.9 Media and Entertainment Revenue Growth (2013-2018)
11.10 Retail Revenue Growth (2013-2018)
11.11 Telecommunication and Information Technology-Enabled Services (ITES) Revenue Growth (2013-2018)
12 Global Online Advertising Market Size Forecast (2018-2023)
12.1 Global Online Advertising Market Size Forecast (2018-2023)
12.2 Global Online Advertising Market Forecast by Regions (2018-2023)
12.3 North America Online Advertising Revenue Market Forecast (2018-2023)
12.4 Europe Online Advertising Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Online Advertising Revenue Market Forecast (2018-2023)
12.6 South America Online Advertising Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Online Advertising Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Online Advertising Picture
Table Product Specifications of Online Advertising
Table Global Online Advertising and Revenue (Million USD) Market Split by Product Type
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