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Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
Scope of the Report:
This report studies the Mobile Value-Added Services (VAS) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Mobile Value-Added Services (VAS) market by product type and applications/end industries.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.
The global Mobile Value-Added Services (VAS) market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Mobile Value-Added Services (VAS).
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
America Movil
Apple
Comviva Technologies
AT&T
Blackberry
CanvasM Technologies
KongZhong
Near (AdNear)
Nokia
OnMobile
Samsung
Sprint
Vodafone
ZTE
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Market Segment by Applications, can be divided into
BFSI
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom & IT
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Mobile Value-Added Services (VAS) Market Overview
1.1 Product Overview and Scope of Mobile Value-Added Services (VAS)
1.2 Classification of Mobile Value-Added Services (VAS) by Types
1.2.1 Global Mobile Value-Added Services (VAS) Revenue Comparison by Types (2017-2023)
1.2.2 Global Mobile Value-Added Services (VAS) Revenue Market Share by Types in 2017
1.2.3 Short Messaging Service (SMS)
1.2.4 Multimedia Messaging Service (MMS)
1.2.5 Location Based Services
1.2.6 Mobile Email & IM
1.2.7 Mobile Money
1.2.8 Mobile Advertising
1.2.9 Mobile Infotainment
1.3 Global Mobile Value-Added Services (VAS) Market by Application
1.3.1 Global Mobile Value-Added Services (VAS) Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 BFSI
1.3.3 Media and Entertainment
1.3.4 Healthcare
1.3.5 Education
1.3.6 Retail
1.3.7 Government
1.3.8 Telecom & IT
1.3.9 Others
1.4 Global Mobile Value-Added Services (VAS) Market by Regions
1.4.1 Global Mobile Value-Added Services (VAS) Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Mobile Value-Added Services (VAS) Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Mobile Value-Added Services (VAS) Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Mobile Value-Added Services (VAS) Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Mobile Value-Added Services (VAS) Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Mobile Value-Added Services (VAS) Status and Prospect (2013-2023)
1.5 Global Market Size of Mobile Value-Added Services (VAS) (2013-2023)
2 Manufacturers Profiles
2.1 America Movil
2.1.1 Business Overview
2.1.2 Mobile Value-Added Services (VAS) Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 America Movil Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.2 Apple
2.2.1 Business Overview
2.2.2 Mobile Value-Added Services (VAS) Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Apple Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.3 Comviva Technologies
2.3.1 Business Overview
2.3.2 Mobile Value-Added Services (VAS) Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Comviva Technologies Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.4 Google
2.4.1 Business Overview
2.4.2 Mobile Value-Added Services (VAS) Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Google Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.5 AT&T
2.5.1 Business Overview
2.5.2 Mobile Value-Added Services (VAS) Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 AT&T Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.6 Blackberry
2.6.1 Business Overview
2.6.2 Mobile Value-Added Services (VAS) Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Blackberry Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.7 CanvasM Technologies
2.7.1 Business Overview
2.7.2 Mobile Value-Added Services (VAS) Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 CanvasM Technologies Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.8 KongZhong
2.8.1 Business Overview
2.8.2 Mobile Value-Added Services (VAS) Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 KongZhong Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.9 Near (AdNear)
2.9.1 Business Overview
2.9.2 Mobile Value-Added Services (VAS) Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Near (AdNear) Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.10 Nokia
2.10.1 Business Overview
2.10.2 Mobile Value-Added Services (VAS) Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Nokia Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.11 OnMobile
2.11.1 Business Overview
2.11.2 Mobile Value-Added Services (VAS) Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 OnMobile Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.12 Samsung
2.12.1 Business Overview
2.12.2 Mobile Value-Added Services (VAS) Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Samsung Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.13 Sprint
2.13.1 Business Overview
2.13.2 Mobile Value-Added Services (VAS) Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Sprint Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.14 Vodafone
2.14.1 Business Overview
2.14.2 Mobile Value-Added Services (VAS) Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Vodafone Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
2.15 ZTE
2.15.1 Business Overview
2.15.2 Mobile Value-Added Services (VAS) Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 ZTE Mobile Value-Added Services (VAS) Revenue, Gross Margin and Market Share (2016-2017)
3 Global Mobile Value-Added Services (VAS) Market Competition, by Players
3.1 Global Mobile Value-Added Services (VAS) Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Mobile Value-Added Services (VAS) Players Market Share
3.2.2 Top 10 Mobile Value-Added Services (VAS) Players Market Share
3.3 Market Competition Trend
4 Global Mobile Value-Added Services (VAS) Market Size by Regions
4.1 Global Mobile Value-Added Services (VAS) Revenue and Market Share by Regions
4.2 North America Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
4.3 Europe Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
4.5 South America Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
5 North America Mobile Value-Added Services (VAS) Revenue by Countries
5.1 North America Mobile Value-Added Services (VAS) Revenue by Countries (2013-2018)
5.2 USA Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
5.3 Canada Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
5.4 Mexico Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
6 Europe Mobile Value-Added Services (VAS) Revenue by Countries
6.1 Europe Mobile Value-Added Services (VAS) Revenue by Countries (2013-2018)
6.2 Germany Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
6.3 UK Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
6.4 France Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
6.5 Russia Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
6.6 Italy Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Mobile Value-Added Services (VAS) Revenue by Countries
7.1 Asia-Pacific Mobile Value-Added Services (VAS) Revenue by Countries (2013-2018)
7.2 China Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
7.3 Japan Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
7.4 Korea Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
7.5 India Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
8 South America Mobile Value-Added Services (VAS) Revenue by Countries
8.1 South America Mobile Value-Added Services (VAS) Revenue by Countries (2013-2018)
8.2 Brazil Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
8.3 Argentina Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
8.4 Colombia Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Mobile Value-Added Services (VAS) by Countries
9.1 Middle East and Africa Mobile Value-Added Services (VAS) Revenue by Countries (2013-2018)
9.2 Saudi Arabia Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
9.3 UAE Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
9.4 Egypt Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
9.5 Nigeria Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
9.6 South Africa Mobile Value-Added Services (VAS) Revenue and Growth Rate (2013-2018)
10 Global Mobile Value-Added Services (VAS) Market Segment by Type
10.1 Global Mobile Value-Added Services (VAS) Revenue and Market Share by Type (2013-2018)
10.2 Global Mobile Value-Added Services (VAS) Market Forecast by Type (2018-2023)
10.3 Short Messaging Service (SMS) Revenue Growth Rate (2013-2023)
10.4 Multimedia Messaging Service (MMS) Revenue Growth Rate (2013-2023)
10.5 Location Based Services Revenue Growth Rate (2013-2023)
10.6 Mobile Email & IM Revenue Growth Rate (2013-2023)
10.7 Mobile Money Revenue Growth Rate (2013-2023)
10.8 Mobile Advertising Revenue Growth Rate (2013-2023)
10.9 Mobile Infotainment Revenue Growth Rate (2013-2023)
11 Global Mobile Value-Added Services (VAS) Market Segment by Application
11.1 Global Mobile Value-Added Services (VAS) Revenue Market Share by Application (2013-2018)
11.2 Mobile Value-Added Services (VAS) Market Forecast by Application (2018-2023)
11.3 BFSI Revenue Growth (2013-2018)
11.4 Media and Entertainment Revenue Growth (2013-2018)
11.5 Healthcare Revenue Growth (2013-2018)
11.6 Education Revenue Growth (2013-2018)
11.7 Retail Revenue Growth (2013-2018)
11.8 Government Revenue Growth (2013-2018)
11.9 Telecom & IT Revenue Growth (2013-2018)
11.10 Others Revenue Growth (2013-2018)
12 Global Mobile Value-Added Services (VAS) Market Size Forecast (2018-2023)
12.1 Global Mobile Value-Added Services (VAS) Market Size Forecast (2018-2023)
12.2 Global Mobile Value-Added Services (VAS) Market Forecast by Regions (2018-2023)
12.3 North America Mobile Value-Added Services (VAS) Revenue Market Forecast (2018-2023)
12.4 Europe Mobile Value-Added Services (VAS) Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Mobile Value-Added Services (VAS) Revenue Market Forecast (2018-2023)
12.6 South America Mobile Value-Added Services (VAS) Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Mobile Value-Added Services (VAS) Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Mobile Value-Added Services (VAS) Picture
Table Product Specifications of Mobile Value-Added Services (VAS)
Table Global Mobile Value-Added Services (VAS) and Revenu
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