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Increasing use of smartphones and tablets is driving the market.
Scope of the Report:
This report studies the Mobile Marketing market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Mobile Marketing market by product type and applications/end industries.
The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America.
The global Mobile Marketing market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Mobile Marketing.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
SAP
IBM
Salesforce
At&T
Oracle
Adobe Systems
Sas Institute
Mobivity Holdings
Salmat
Vibes Media
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
SMS
MMS
Push Notifications
Mobile Emails
Market Segment by Applications, can be divided into
Financial Services
Communication
Media
Medical Authorities
Government
Other
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Mobile Marketing Market Overview
1.1 Product Overview and Scope of Mobile Marketing
1.2 Classification of Mobile Marketing by Types
1.2.1 Global Mobile Marketing Revenue Comparison by Types (2017-2023)
1.2.2 Global Mobile Marketing Revenue Market Share by Types in 2017
1.2.3 SMS
1.2.4 MMS
1.2.5 Push Notifications
1.2.6 Mobile Emails
1.3 Global Mobile Marketing Market by Application
1.3.1 Global Mobile Marketing Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Financial Services
1.3.3 Communication
1.3.4 Media
1.3.5 Medical Authorities
1.3.6 Government
1.3.7 Other
1.4 Global Mobile Marketing Market by Regions
1.4.1 Global Mobile Marketing Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Mobile Marketing Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Mobile Marketing Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Mobile Marketing Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Mobile Marketing Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Mobile Marketing Status and Prospect (2013-2023)
1.5 Global Market Size of Mobile Marketing (2013-2023)
2 Manufacturers Profiles
2.1 SAP
2.1.1 Business Overview
2.1.2 Mobile Marketing Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 SAP Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.2 IBM
2.2.1 Business Overview
2.2.2 Mobile Marketing Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 IBM Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.3 Salesforce
2.3.1 Business Overview
2.3.2 Mobile Marketing Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Salesforce Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.4 At&T
2.4.1 Business Overview
2.4.2 Mobile Marketing Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 At&T Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.5 Oracle
2.5.1 Business Overview
2.5.2 Mobile Marketing Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Oracle Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.6 Adobe Systems
2.6.1 Business Overview
2.6.2 Mobile Marketing Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Adobe Systems Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.7 Sas Institute
2.7.1 Business Overview
2.7.2 Mobile Marketing Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Sas Institute Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.8 Mobivity Holdings
2.8.1 Business Overview
2.8.2 Mobile Marketing Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Mobivity Holdings Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.9 Salmat
2.9.1 Business Overview
2.9.2 Mobile Marketing Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Salmat Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.10 Vibes Media
2.10.1 Business Overview
2.10.2 Mobile Marketing Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Vibes Media Mobile Marketing Revenue, Gross Margin and Market Share (2016-2017)
3 Global Mobile Marketing Market Competition, by Players
3.1 Global Mobile Marketing Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Mobile Marketing Players Market Share
3.2.2 Top 10 Mobile Marketing Players Market Share
3.3 Market Competition Trend
4 Global Mobile Marketing Market Size by Regions
4.1 Global Mobile Marketing Revenue and Market Share by Regions
4.2 North America Mobile Marketing Revenue and Growth Rate (2013-2018)
4.3 Europe Mobile Marketing Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Mobile Marketing Revenue and Growth Rate (2013-2018)
4.5 South America Mobile Marketing Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Mobile Marketing Revenue and Growth Rate (2013-2018)
5 North America Mobile Marketing Revenue by Countries
5.1 North America Mobile Marketing Revenue by Countries (2013-2018)
5.2 USA Mobile Marketing Revenue and Growth Rate (2013-2018)
5.3 Canada Mobile Marketing Revenue and Growth Rate (2013-2018)
5.4 Mexico Mobile Marketing Revenue and Growth Rate (2013-2018)
6 Europe Mobile Marketing Revenue by Countries
6.1 Europe Mobile Marketing Revenue by Countries (2013-2018)
6.2 Germany Mobile Marketing Revenue and Growth Rate (2013-2018)
6.3 UK Mobile Marketing Revenue and Growth Rate (2013-2018)
6.4 France Mobile Marketing Revenue and Growth Rate (2013-2018)
6.5 Russia Mobile Marketing Revenue and Growth Rate (2013-2018)
6.6 Italy Mobile Marketing Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Mobile Marketing Revenue by Countries
7.1 Asia-Pacific Mobile Marketing Revenue by Countries (2013-2018)
7.2 China Mobile Marketing Revenue and Growth Rate (2013-2018)
7.3 Japan Mobile Marketing Revenue and Growth Rate (2013-2018)
7.4 Korea Mobile Marketing Revenue and Growth Rate (2013-2018)
7.5 India Mobile Marketing Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Mobile Marketing Revenue and Growth Rate (2013-2018)
8 South America Mobile Marketing Revenue by Countries
8.1 South America Mobile Marketing Revenue by Countries (2013-2018)
8.2 Brazil Mobile Marketing Revenue and Growth Rate (2013-2018)
8.3 Argentina Mobile Marketing Revenue and Growth Rate (2013-2018)
8.4 Colombia Mobile Marketing Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Mobile Marketing by Countries
9.1 Middle East and Africa Mobile Marketing Revenue by Countries (2013-2018)
9.2 Saudi Arabia Mobile Marketing Revenue and Growth Rate (2013-2018)
9.3 UAE Mobile Marketing Revenue and Growth Rate (2013-2018)
9.4 Egypt Mobile Marketing Revenue and Growth Rate (2013-2018)
9.5 Nigeria Mobile Marketing Revenue and Growth Rate (2013-2018)
9.6 South Africa Mobile Marketing Revenue and Growth Rate (2013-2018)
10 Global Mobile Marketing Market Segment by Type
10.1 Global Mobile Marketing Revenue and Market Share by Type (2013-2018)
10.2 Global Mobile Marketing Market Forecast by Type (2018-2023)
10.3 SMS Revenue Growth Rate (2013-2023)
10.4 MMS Revenue Growth Rate (2013-2023)
10.5 Push Notifications Revenue Growth Rate (2013-2023)
10.6 Mobile Emails Revenue Growth Rate (2013-2023)
11 Global Mobile Marketing Market Segment by Application
11.1 Global Mobile Marketing Revenue Market Share by Application (2013-2018)
11.2 Mobile Marketing Market Forecast by Application (2018-2023)
11.3 Financial Services Revenue Growth (2013-2018)
11.4 Communication Revenue Growth (2013-2018)
11.5 Media Revenue Growth (2013-2018)
11.6 Medical Authorities Revenue Growth (2013-2018)
11.7 Government Revenue Growth (2013-2018)
11.8 Other Revenue Growth (2013-2018)
12 Global Mobile Marketing Market Size Forecast (2018-2023)
12.1 Global Mobile Marketing Market Size Forecast (2018-2023)
12.2 Global Mobile Marketing Market Forecast by Regions (2018-2023)
12.3 North America Mobile Marketing Revenue Market Forecast (2018-2023)
12.4 Europe Mobile Marketing Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Mobile Marketing Revenue Market Forecast (2018-2023)
12.6 South America Mobile Marketing Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Mobile Marketing Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Mobile Marketing Picture
Table Product Specifications of Mobile Marketing
Table Global Mobile Marketing and Revenue (Million USD) Market Split by Product Type
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