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Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy.
Scope of the Report:
This report studies the Mobile Engagement market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Mobile Engagement market by product type and applications/end industries.
Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period.
The global Mobile Engagement market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Mobile Engagement.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
IBM
SALESFORCE
ORACLE
ADOBE
VIBES
SELLIGENT
URBAN AIRSHIP
APPBOY
LOCALYTICS
SWRVE
TAPJOY
MARKETO
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
SMS & MMS
Push Notification
In-App Messaging
Market Segment by Applications, can be divided into
Financial Services
Communication
Retail
Medical
Education
Other
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Mobile Engagement Market Overview
1.1 Product Overview and Scope of Mobile Engagement
1.2 Classification of Mobile Engagement by Types
1.2.1 Global Mobile Engagement Revenue Comparison by Types (2017-2023)
1.2.2 Global Mobile Engagement Revenue Market Share by Types in 2017
1.2.3 SMS & MMS
1.2.4 Push Notification
1.2.5 In-App Messaging
1.2.6 E-mail
1.3 Global Mobile Engagement Market by Application
1.3.1 Global Mobile Engagement Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Financial Services
1.3.3 Communication
1.3.4 Retail
1.3.5 Medical
1.3.6 Education
1.3.7 Other
1.4 Global Mobile Engagement Market by Regions
1.4.1 Global Mobile Engagement Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Mobile Engagement Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Mobile Engagement Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Mobile Engagement Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Mobile Engagement Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Mobile Engagement Status and Prospect (2013-2023)
1.5 Global Market Size of Mobile Engagement (2013-2023)
2 Manufacturers Profiles
2.1 IBM
2.1.1 Business Overview
2.1.2 Mobile Engagement Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 IBM Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.2 SALESFORCE
2.2.1 Business Overview
2.2.2 Mobile Engagement Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 SALESFORCE Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.3 ORACLE
2.3.1 Business Overview
2.3.2 Mobile Engagement Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 ORACLE Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.4 ADOBE
2.4.1 Business Overview
2.4.2 Mobile Engagement Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 ADOBE Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.5 VIBES
2.5.1 Business Overview
2.5.2 Mobile Engagement Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 VIBES Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.6 SELLIGENT
2.6.1 Business Overview
2.6.2 Mobile Engagement Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 SELLIGENT Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.7 URBAN AIRSHIP
2.7.1 Business Overview
2.7.2 Mobile Engagement Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 URBAN AIRSHIP Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.8 APPBOY
2.8.1 Business Overview
2.8.2 Mobile Engagement Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 APPBOY Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.9 LOCALYTICS
2.9.1 Business Overview
2.9.2 Mobile Engagement Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 LOCALYTICS Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.10 SWRVE
2.10.1 Business Overview
2.10.2 Mobile Engagement Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 SWRVE Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.11 TAPJOY
2.11.1 Business Overview
2.11.2 Mobile Engagement Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 TAPJOY Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
2.12 MARKETO
2.12.1 Business Overview
2.12.2 Mobile Engagement Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 MARKETO Mobile Engagement Revenue, Gross Margin and Market Share (2016-2017)
3 Global Mobile Engagement Market Competition, by Players
3.1 Global Mobile Engagement Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Mobile Engagement Players Market Share
3.2.2 Top 10 Mobile Engagement Players Market Share
3.3 Market Competition Trend
4 Global Mobile Engagement Market Size by Regions
4.1 Global Mobile Engagement Revenue and Market Share by Regions
4.2 North America Mobile Engagement Revenue and Growth Rate (2013-2018)
4.3 Europe Mobile Engagement Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Mobile Engagement Revenue and Growth Rate (2013-2018)
4.5 South America Mobile Engagement Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Mobile Engagement Revenue and Growth Rate (2013-2018)
5 North America Mobile Engagement Revenue by Countries
5.1 North America Mobile Engagement Revenue by Countries (2013-2018)
5.2 USA Mobile Engagement Revenue and Growth Rate (2013-2018)
5.3 Canada Mobile Engagement Revenue and Growth Rate (2013-2018)
5.4 Mexico Mobile Engagement Revenue and Growth Rate (2013-2018)
6 Europe Mobile Engagement Revenue by Countries
6.1 Europe Mobile Engagement Revenue by Countries (2013-2018)
6.2 Germany Mobile Engagement Revenue and Growth Rate (2013-2018)
6.3 UK Mobile Engagement Revenue and Growth Rate (2013-2018)
6.4 France Mobile Engagement Revenue and Growth Rate (2013-2018)
6.5 Russia Mobile Engagement Revenue and Growth Rate (2013-2018)
6.6 Italy Mobile Engagement Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Mobile Engagement Revenue by Countries
7.1 Asia-Pacific Mobile Engagement Revenue by Countries (2013-2018)
7.2 China Mobile Engagement Revenue and Growth Rate (2013-2018)
7.3 Japan Mobile Engagement Revenue and Growth Rate (2013-2018)
7.4 Korea Mobile Engagement Revenue and Growth Rate (2013-2018)
7.5 India Mobile Engagement Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Mobile Engagement Revenue and Growth Rate (2013-2018)
8 South America Mobile Engagement Revenue by Countries
8.1 South America Mobile Engagement Revenue by Countries (2013-2018)
8.2 Brazil Mobile Engagement Revenue and Growth Rate (2013-2018)
8.3 Argentina Mobile Engagement Revenue and Growth Rate (2013-2018)
8.4 Colombia Mobile Engagement Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Mobile Engagement by Countries
9.1 Middle East and Africa Mobile Engagement Revenue by Countries (2013-2018)
9.2 Saudi Arabia Mobile Engagement Revenue and Growth Rate (2013-2018)
9.3 UAE Mobile Engagement Revenue and Growth Rate (2013-2018)
9.4 Egypt Mobile Engagement Revenue and Growth Rate (2013-2018)
9.5 Nigeria Mobile Engagement Revenue and Growth Rate (2013-2018)
9.6 South Africa Mobile Engagement Revenue and Growth Rate (2013-2018)
10 Global Mobile Engagement Market Segment by Type
10.1 Global Mobile Engagement Revenue and Market Share by Type (2013-2018)
10.2 Global Mobile Engagement Market Forecast by Type (2018-2023)
10.3 SMS & MMS Revenue Growth Rate (2013-2023)
10.4 Push Notification Revenue Growth Rate (2013-2023)
10.5 In-App Messaging Revenue Growth Rate (2013-2023)
10.6 E-mail Revenue Growth Rate (2013-2023)
11 Global Mobile Engagement Market Segment by Application
11.1 Global Mobile Engagement Revenue Market Share by Application (2013-2018)
11.2 Mobile Engagement Market Forecast by Application (2018-2023)
11.3 Financial Services Revenue Growth (2013-2018)
11.4 Communication Revenue Growth (2013-2018)
11.5 Retail Revenue Growth (2013-2018)
11.6 Medical Revenue Growth (2013-2018)
11.7 Education Revenue Growth (2013-2018)
11.8 Other Revenue Growth (2013-2018)
12 Global Mobile Engagement Market Size Forecast (2018-2023)
12.1 Global Mobile Engagement Market Size Forecast (2018-2023)
12.2 Global Mobile Engagement Market Forecast by Regions (2018-2023)
12.3 North America Mobile Engagement Revenue Market Forecast (2018-2023)
12.4 Europe Mobile Engagement Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Mobile Engagement Revenue Market Forecast (2018-2023)
12.6 South America Mobile Engagement Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Mobile Engagement Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Mobile Engagement Picture
Table Product Specifications of Mobile Engagement
Table Global Mobile Engagement and Revenue (Million USD) Market Split by Product Type
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