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Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.
Scope of the Report:
This report studies the Mobile Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Mobile Advertising market by product type and applications/end industries.
The U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer in 2018.
Latin America and Middle East & Africa have seen significant investment in the mobile advertising market. Latin America along with Middle East & Africa regions are expected to witness a significant growth in terms of the adoption of mobile advertising over the next decade.
The global Mobile Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Mobile Advertising.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Applovin Corporation
Avazu
Chartboost
Flurry
InMobi
Matomy Media Group
Millennial Media
Smaato
GoWide
InMobi
Mobvista
AdColony
Yeahmobi
PassionTeck
GumGum
Digital Turbine
Global Wide Media
Leadbolt
Leadbol
Moloco
Adperio
Liftoff
Criteo
UnityAds
Apple Search Ads
Tapjoy
Vugle
Fyber
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Display Advertising
In-App Advertising
In-Game Advertising
Search Advertising
Others
Market Segment by Applications, can be divided into
Banking & Financial Services
Fast Moving Consumer Goods (FMCG) Sector
Healthcare Sector
Media and Entertainment Sector
Telecommunication & IT Sector
Media and Entertainment
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Mobile Advertising Market Overview
1.1 Product Overview and Scope of Mobile Advertising
1.2 Classification of Mobile Advertising by Types
1.2.1 Global Mobile Advertising Revenue Comparison by Types (2017-2023)
1.2.2 Global Mobile Advertising Revenue Market Share by Types in 2017
1.2.3 Display Advertising
1.2.4 In-App Advertising
1.2.5 In-Game Advertising
1.2.6 Search Advertising
1.2.7 Others
1.3 Global Mobile Advertising Market by Application
1.3.1 Global Mobile Advertising Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Banking & Financial Services
1.3.3 Fast Moving Consumer Goods (FMCG) Sector
1.3.4 Healthcare Sector
1.3.5 Media and Entertainment Sector
1.3.6 Telecommunication & IT Sector
1.3.7 Media and Entertainment
1.3.8 Others
1.4 Global Mobile Advertising Market by Regions
1.4.1 Global Mobile Advertising Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Mobile Advertising Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Mobile Advertising Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Mobile Advertising Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Mobile Advertising Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Mobile Advertising Status and Prospect (2013-2023)
1.5 Global Market Size of Mobile Advertising (2013-2023)
2 Manufacturers Profiles
2.1 Applovin Corporation
2.1.1 Business Overview
2.1.2 Mobile Advertising Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Applovin Corporation Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.2 Avazu
2.2.1 Business Overview
2.2.2 Mobile Advertising Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Avazu Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.3 Chartboost
2.3.1 Business Overview
2.3.2 Mobile Advertising Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Chartboost Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.4 Facebook
2.4.1 Business Overview
2.4.2 Mobile Advertising Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Facebook Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.5 Flurry
2.5.1 Business Overview
2.5.2 Mobile Advertising Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Flurry Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.6 Google
2.6.1 Business Overview
2.6.2 Mobile Advertising Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Google Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.7 InMobi
2.7.1 Business Overview
2.7.2 Mobile Advertising Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 InMobi Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.8 Matomy Media Group
2.8.1 Business Overview
2.8.2 Mobile Advertising Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Matomy Media Group Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.9 Millennial Media
2.9.1 Business Overview
2.9.2 Mobile Advertising Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Millennial Media Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.10 Smaato
2.10.1 Business Overview
2.10.2 Mobile Advertising Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Smaato Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.11 GoWide
2.11.1 Business Overview
2.11.2 Mobile Advertising Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 GoWide Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.12 InMobi
2.12.1 Business Overview
2.12.2 Mobile Advertising Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 InMobi Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.13 Mobvista
2.13.1 Business Overview
2.13.2 Mobile Advertising Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Mobvista Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.14 AdColony
2.14.1 Business Overview
2.14.2 Mobile Advertising Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 AdColony Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.15 Yeahmobi
2.15.1 Business Overview
2.15.2 Mobile Advertising Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Yeahmobi Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.16 PassionTeck
2.16.1 Business Overview
2.16.2 Mobile Advertising Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 PassionTeck Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.17 Google
2.17.1 Business Overview
2.17.2 Mobile Advertising Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 Google Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.18 GumGum
2.18.1 Business Overview
2.18.2 Mobile Advertising Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 GumGum Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.19 Digital Turbine
2.19.1 Business Overview
2.19.2 Mobile Advertising Type and Applications
2.19.2.1 Product A
2.19.2.2 Product B
2.19.3 Digital Turbine Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.20 Global Wide Media
2.20.1 Business Overview
2.20.2 Mobile Advertising Type and Applications
2.20.2.1 Product A
2.20.2.2 Product B
2.20.3 Global Wide Media Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.21 Leadbolt
2.21.1 Business Overview
2.2.2 Mobile Advertising Type and Applications
2.21.2.1 Product A
2.21.2.2 Product B
2.21.3 Leadbolt Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.22 Leadbol
2.22.1 Business Overview
2.22.2 Mobile Advertising Type and Applications
2.22.2.1 Product A
2.22.2.2 Product B
2.22.3 Leadbol Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.23 Moloco
2.23.1 Business Overview
2.23.2 Mobile Advertising Type and Applications
2.23.2.1 Product A
2.23.2.2 Product B
2.23.3 Moloco Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.24 Adperio
2.24.1 Business Overview
2.24.2 Mobile Advertising Type and Applications
2.24.2.1 Product A
2.24.2.2 Product B
2.24.3 Adperio Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.25 Liftoff
2.25.1 Business Overview
2.25.2 Mobile Advertising Type and Applications
2.25.2.1 Product A
2.25.2.2 Product B
2.25.3 Liftoff Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.26 Criteo
2.26.1 Business Overview
2.26.2 Mobile Advertising Type and Applications
2.26.2.1 Product A
2.26.2.2 Product B
2.26.3 Criteo Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.27 Twitter
2.27.1 Business Overview
2.27.2 Mobile Advertising Type and Applications
2.27.2.1 Product A
2.27.2.2 Product B
2.27.3 Twitter Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.28 UnityAds
2.28.1 Business Overview
2.28.2 Mobile Advertising Type and Applications
2.28.2.1 Product A
2.28.2.2 Product B
2.28.3 UnityAds Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.29 Apple Search Ads
2.29.1 Business Overview
2.29.2 Mobile Advertising Type and Applications
2.29.2.1 Product A
2.29.2.2 Product B
2.29.3 Apple Search Ads Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.30 Tapjoy
2.30.1 Business Overview
2.30.2 Mobile Advertising Type and Applications
2.30.2.1 Product A
2.30.2.2 Product B
2.30.3 Tapjoy Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.31 Vugle
2.31.1 Business Overview
2.31.2 Mobile Advertising Type and Applications
2.31.2.1 Product A
2.31.2.2 Product B
2.31.3 Vugle Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.32 Fyber
2.32.1 Business Overview
2.32.2 Mobile Advertising Type and Applications
2.32.2.1 Product A
2.32.2.2 Product B
2.32.3 Fyber Mobile Advertising Revenue, Gross Margin and Market Share (2016-2017)
3 Global Mobile Advertising Market Competition, by Players
3.1 Global Mobile Advertising Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Mobile Advertising Players Market Share
3.2.2 Top 10 Mobile Advertising Players Market Share
3.3 Market Competition Trend
4 Global Mobile Advertising Market Size by Regions
4.1 Global Mobile Advertising Revenue and Market Share by Regions
4.2 North America Mobile Advertising Revenue and Growth Rate (2013-2018)
4.3 Europe Mobile Advertising Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Mobile Advertising Revenue and Growth Rate (2013-2018)
4.5 South America Mobile Advertising Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Mobile Advertising Revenue and Growth Rate (2013-2018)
5 North America Mobile Advertising Revenue by Countries
5.1 North America Mobile Advertising Revenue by Countries (2013-2018)
5.2 USA Mobile Advertising Revenue and Growth Rate (2013-2018)
5.3 Canada Mobile Advertising Revenue and Growth Rate (2013-2018)
5.4 Mexico Mobile Advertising Revenue and Growth Rate (2013-2018)
6 Europe Mobile Advertising Revenue by Countries
6.1 Europe Mobile Advertising Revenue by Countries (2013-2018)
6.2 Germany Mobile Advertising Revenue and Growth Rate (2013-2018)
6.3 UK Mobile Advertising Revenue and Growth Rate (2013-2018)
6.4 France Mobile Advertising Revenue and Growth Rate (2013-2018)
6.5 Russia Mobile Advertising Revenue and Growth Rate (2013-2018)
6.6 Italy Mobile Advertising Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Mobile Advertising Revenue by Countries
7.1 Asia-Pacific Mobile Advertising Revenue by Countries (2013-2018)
7.2 China Mobile Advertising Revenue and Growth Rate (2013-2018)
7.3 Japan Mobile Advertising Revenue and Growth Rate (2013-2018)
7.4 Korea Mobile Advertising Revenue and Growth Rate (2013-2018)
7.5 India Mobile Advertising Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Mobile Advertising Revenue and Growth Rate (2013-2018)
8 South America Mobile Advertising Revenue by Countries
8.1 South America Mobile Advertising Revenue by Countries (2013-2018)
8.2 Brazil Mobile Advertising Revenue and Growth Rate (2013-2018)
8.3 Argentina Mobile Advertising Revenue and Growth Rate (2013-2018)
8.4 Colombia Mobile Advertising Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Mobile Advertising by Countries
9.1 Middle East and Africa Mobile Advertising Revenue by Countries (2013-2018)
9.2 Saudi Arabia Mobile Advertising Revenue and Growth Rate (2013-2018)
9.3 UAE Mobile Advertising Revenue and Growth Rate (2013-2018)
9.4 Egypt Mobile Advertising Revenue and Growth Rate (2013-2018)
9.5 Nigeria Mobile Advertising Revenue and Growth Rate (2013-2018)
9.6 South Africa Mobile Advertising Revenue and Growth Rate (2013-2018)
10 Global Mobile Advertising Market Segment by Type
10.1 Global Mobile Advertising Revenue and Market Share by Type (2013-2018)
10.2 Global Mobile Advertising Market Forecast by Type (2018-2023)
10.3 Display Advertising Revenue Growth Rate (2013-2023)
10.4 In-App Advertising Revenue Growth Rate (2013-2023)
10.5 In-Game Advertising Revenue Growth Rate (2013-2023)
10.6 Search Advertising Revenue Growth Rate (2013-2023)
10.7 Others Revenue Growth Rate (2013-2023)
11 Global Mobile Advertising Market Segment by Application
11.1 Global Mobile Advertising Revenue Market Share by Application (2013-2018)
11.2 Mobile Advertising Market Forecast by Application (2018-2023)
11.3 Banking & Financial Services Revenue Growth (2013-2018)
11.4 Fast Moving Consumer Goods (FMCG) Sector Revenue Growth (2013-2018)
11.5 Healthcare Sector Revenue Growth (2013-2018)
11.6 Media and Entertainment Sector Revenue Growth (2013-2018)
11.7 Telecommunication & IT Sector Revenue Growth (2013-2018)
11.8 Media and Entertainment Revenue Growth (2013-2018)
11.9 Others Revenue Growth (2013-2018)
12 Global Mobile Advertising Market Size Forecast (2018-2023)
12.1 Global Mobile Advertising Market Size Forecast (2018-2023)
12.2 Global Mobile Advertising Market Forecast by Regions (2018-2023)
12.3 North America Mobile Advertising Revenue Market Forecast (2018-2023)
12.4 Europe Mobile Advertising Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Mobile Advertising Revenue Market Forecast (2018-2023)
12.6 South America Mobile Advertising Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Mobile Advertising Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Mobile Advertising Picture
Table Product Specifications of Mobile Advertising
Table Global Mobile Advertising and Revenue (Million USD) Market Split by Product Type
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