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Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
Scope of the Report:
Global giant players mainly distributed in U.S. The players in U.S. have a long history and unshakable status in this field.
The key consumption markets locate at developed countries. The USA takes the market share of 42.6% in 2017, followed by Europe with 31.93%. China’s consumption market has a quicker growing speed, with a CAGR of 11.46%.
The global Media Planning Software market is valued at 450 million USD in 2018 and is expected to reach 780 million USD by the end of 2024, growing at a CAGR of 9.8% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Media Planning Software.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Media Planning Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Media Planning Software market by product type and applications/end industries.
Market Segment by Companies, this report covers
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic (NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Web-based and Cloud-based
On-premises
Market Segment by Applications, can be divided into
SMBs
Large Business
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Media Planning Software Market Overview
1.1 Product Overview and Scope of Media Planning Software
1.2 Classification of Media Planning Software by Types
1.2.1 Global Media Planning Software Revenue Comparison by Types (2019-2024)
1.2.2 Global Media Planning Software Revenue Market Share by Types in 2018
1.2.3 Web-based and Cloud-based
1.2.4 On-premises
1.3 Global Media Planning Software Market by Application
1.3.1 Global Media Planning Software Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 SMBs
1.3.3 Large Business
1.4 Global Media Planning Software Market by Regions
1.4.1 Global Media Planning Software Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Media Planning Software Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Media Planning Software Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Media Planning Software Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Media Planning Software Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Media Planning Software Status and Prospect (2014-2024)
1.5 Global Market Size of Media Planning Software (2014-2024)
2 Manufacturers Profiles
2.1 comScore
2.1.1 Business Overview
2.1.2 Media Planning Software Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 comScore Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.2 SAP
2.2.1 Business Overview
2.2.2 Media Planning Software Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 SAP Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.3 Centro
2.3.1 Business Overview
2.3.2 Media Planning Software Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Centro Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.4 Strata
2.4.1 Business Overview
2.4.2 Media Planning Software Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Strata Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.5 SQAD
2.5.1 Business Overview
2.5.2 Media Planning Software Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 SQAD Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.6 Telmar
2.6.1 Business Overview
2.6.2 Media Planning Software Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Telmar Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.7 BluHorn
2.7.1 Business Overview
2.7.2 Media Planning Software Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 BluHorn Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.8 Bionic (NextMark)
2.8.1 Business Overview
2.8.2 Media Planning Software Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Bionic (NextMark) Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.9 Mediatool
2.9.1 Business Overview
2.9.2 Media Planning Software Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Mediatool Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.10 remags
2.10.1 Business Overview
2.10.2 Media Planning Software Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 remags Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.11 HeyOrca
2.11.1 Business Overview
2.11.2 Media Planning Software Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 HeyOrca Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
2.12 Quintiq (Dassault Systemes)
2.12.1 Business Overview
2.12.2 Media Planning Software Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Quintiq (Dassault Systemes) Media Planning Software Revenue, Gross Margin and Market Share (2017-2018)
3 Global Media Planning Software Market Competition, by Players
3.1 Global Media Planning Software Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Media Planning Software Players Market Share
3.2.2 Top 10 Media Planning Software Players Market Share
3.3 Market Competition Trend
4 Global Media Planning Software Market Size by Regions
4.1 Global Media Planning Software Revenue and Market Share by Regions
4.2 North America Media Planning Software Revenue and Growth Rate (2014-2019)
4.3 Europe Media Planning Software Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Media Planning Software Revenue and Growth Rate (2014-2019)
4.5 South America Media Planning Software Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Media Planning Software Revenue and Growth Rate (2014-2019)
5 North America Media Planning Software Revenue by Countries
5.1 North America Media Planning Software Revenue by Countries (2014-2019)
5.2 USA Media Planning Software Revenue and Growth Rate (2014-2019)
5.3 Canada Media Planning Software Revenue and Growth Rate (2014-2019)
5.4 Mexico Media Planning Software Revenue and Growth Rate (2014-2019)
6 Europe Media Planning Software Revenue by Countries
6.1 Europe Media Planning Software Revenue by Countries (2014-2019)
6.2 Germany Media Planning Software Revenue and Growth Rate (2014-2019)
6.3 UK Media Planning Software Revenue and Growth Rate (2014-2019)
6.4 France Media Planning Software Revenue and Growth Rate (2014-2019)
6.5 Russia Media Planning Software Revenue and Growth Rate (2014-2019)
6.6 Italy Media Planning Software Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Media Planning Software Revenue by Countries
7.1 Asia-Pacific Media Planning Software Revenue by Countries (2014-2019)
7.2 China Media Planning Software Revenue and Growth Rate (2014-2019)
7.3 Japan Media Planning Software Revenue and Growth Rate (2014-2019)
7.4 Korea Media Planning Software Revenue and Growth Rate (2014-2019)
7.5 India Media Planning Software Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Media Planning Software Revenue and Growth Rate (2014-2019)
8 South America Media Planning Software Revenue by Countries
8.1 South America Media Planning Software Revenue by Countries (2014-2019)
8.2 Brazil Media Planning Software Revenue and Growth Rate (2014-2019)
8.3 Argentina Media Planning Software Revenue and Growth Rate (2014-2019)
8.4 Colombia Media Planning Software Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Media Planning Software by Countries
9.1 Middle East and Africa Media Planning Software Revenue by Countries (2014-2019)
9.2 Saudi Arabia Media Planning Software Revenue and Growth Rate (2014-2019)
9.3 UAE Media Planning Software Revenue and Growth Rate (2014-2019)
9.4 Egypt Media Planning Software Revenue and Growth Rate (2014-2019)
9.5 Nigeria Media Planning Software Revenue and Growth Rate (2014-2019)
9.6 South Africa Media Planning Software Revenue and Growth Rate (2014-2019)
10 Global Media Planning Software Market Segment by Type
10.1 Global Media Planning Software Revenue and Market Share by Type (2014-2019)
10.2 Global Media Planning Software Market Forecast by Type (2019-2024)
10.3 Web-based and Cloud-based Revenue Growth Rate (2014-2024)
10.4 On-premises Revenue Growth Rate (2014-2024)
11 Global Media Planning Software Market Segment by Application
11.1 Global Media Planning Software Revenue Market Share by Application (2014-2019)
11.2 Media Planning Software Market Forecast by Application (2019-2024)
11.3 SMBs Revenue Growth (2014-2019)
11.4 Large Business Revenue Growth (2014-2019)
12 Global Media Planning Software Market Size Forecast (2019-2024)
12.1 Global Media Planning Software Market Size Forecast (2019-2024)
12.2 Global Media Planning Software Market Forecast by Regions (2019-2024)
12.3 North America Media Planning Software Revenue Market Forecast (2019-2024)
12.4 Europe Media Planning Software Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Media Planning Software Revenue Market Forecast (2019-2024)
12.6 South America Media Planning Software Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Media Planning Software Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Media Planning Software Picture
Table Product Specifications of Media Planning Software
Table Global Media Planning Software and Revenue (Million USD) Market Split b
ProactiveWe manage our resources 24/7 to identify issues and address them before they become problems
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Global Outreach6 Major regions and 40+ countries level analysis accomplished
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