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Matcha is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
Scope of the Report:
Matcha is currently the fastest growing segment of the global tea market. The global matcha tea market driving due to increasing demand for matcha tea in many consumers’ as it has many health benefits. Matcha tea contains comparatively high antioxidant content which makes it popular in health conscious consumers. Increasing ceremonial tea consumptions and tea parties is also driving market for matcha tea. Due to matcha tea’s energy boosting property along with the health benefits consumption of matcha tea is increasing in corporate world. Trend of tea and coffee shops like Starbucks is increasing globally which is driving matcha tea market. Trend of adding varieties of flavors in the matcha tea is also driving market in youths globally. Easy availability of matcha tea products in retail shops, supermarket/ hypermarket and online stores is one of the key drivers of matcha tea market.
Aiya dominated the market, with accounted for 24.84% of the Matcha Teasales market share in 2016. Marushichi Seicha, ShaoXing Royal Tea are the key players and accounted for 17.33%, 14.68% respectively of the overall Matcha Tea market share in 2016. Global giant manufactures mainly distributed in Japan and China. It has unshakable status in this field.
The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
Despite the presence of competition problems, due to the global recovery trend is slightly, investor are still optimistic about this area; the future will still have more new investment enter the field.
The worldwide market for Matcha Tea is expected to grow at a CAGR of roughly 4.6% over the next five years, will reach 1820 million US$ in 2024, from 1390 million US$ in 2019, according to a new study.
This report focuses on the Matcha Tea in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
Market Segment by Manufacturers, this report covers
Aiya
Marushichi Seicha
ShaoXing Royal Tea
Marukyu Koyamaen
ujimatcha
Yanoen
AOI Seicha
DoMatcha
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Drinking-use Matcha Tea
Additive-use Matcha Tea
Market Segment by Applications, can be divided into
Drinking Tea
Pastry
Ice Cream
Beverage
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Matcha Tea product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top manufacturers of Matcha Tea, with price, sales, revenue and global market share of Matcha Tea in 2017 and 2018.
Chapter 3, the Matcha Tea competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Matcha Tea breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.
Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.
Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.
Chapter 12, Matcha Tea market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.
Chapter 13, 14 and 15, to describe Matcha Tea sales channel, distributors, customers, research findings and conclusion, appendix and data source.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Market Overview
1.1 Matcha Tea Introduction
1.2 Market Analysis by Type
1.2.1 Drinking-use Matcha Tea
1.2.2 Additive-use Matcha Tea
1.3 Market Analysis by Applications
1.3.1 Drinking Tea
1.3.2 Pastry
1.3.3 Ice Cream
1.3.4 Beverage
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2014-2024)
1.4.1.2 Canada Market States and Outlook (2014-2024)
1.4.1.3 Mexico Market States and Outlook (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2014-2024)
1.4.2.2 France Market States and Outlook (2014-2024)
1.4.2.3 UK Market States and Outlook (2014-2024)
1.4.2.4 Russia Market States and Outlook (2014-2024)
1.4.2.5 Italy Market States and Outlook (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2014-2024)
1.4.3.2 Japan Market States and Outlook (2014-2024)
1.4.3.3 Korea Market States and Outlook (2014-2024)
1.4.3.4 India Market States and Outlook (2014-2024)
1.4.3.5 Southeast Asia Market States and Outlook (2014-2024)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2014-2024)
1.4.4.2 Egypt Market States and Outlook (2014-2024)
1.4.4.3 Saudi Arabia Market States and Outlook (2014-2024)
1.4.4.4 South Africa Market States and Outlook (2014-2024)
1.4.4.5 Turkey Market States and Outlook (2014-2024)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Aiya
2.1.1 Business Overview
2.1.2 Matcha Tea Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Aiya Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.2 Marushichi Seicha
2.2.1 Business Overview
2.2.2 Matcha Tea Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Marushichi Seicha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.3 ShaoXing Royal Tea
2.3.1 Business Overview
2.3.2 Matcha Tea Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 ShaoXing Royal Tea Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.4 Marukyu Koyamaen
2.4.1 Business Overview
2.4.2 Matcha Tea Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Marukyu Koyamaen Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.5 ujimatcha
2.5.1 Business Overview
2.5.2 Matcha Tea Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 ujimatcha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.6 Yanoen
2.6.1 Business Overview
2.6.2 Matcha Tea Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Yanoen Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.7 AOI Seicha
2.7.1 Business Overview
2.7.2 Matcha Tea Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 AOI Seicha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.8 DoMatcha
2.8.1 Business Overview
2.8.2 Matcha Tea Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 DoMatcha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
3 Global Matcha Tea Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
3.1 Global Matcha Tea Sales and Market Share by Manufacturer (2017-2018)
3.2 Global Matcha Tea Revenue and Market Share by Manufacturer (2017-2018)
3.3 Market Concentration Rate
3.3.1 Top 3 Matcha Tea Manufacturer Market Share in 2018
3.3.2 Top 6 Matcha Tea Manufacturer Market Share in 2018
3.4 Market Competition Trend
4 Global Matcha Tea Market Analysis by Regions
4.1 Global Matcha Tea Sales, Revenue and Market Share by Regions
4.1.1 Global Matcha Tea Sales and Market Share by Regions (2014-2019)
4.1.2 Global Matcha Tea Revenue and Market Share by Regions (2014-2019)
4.2 North America Matcha Tea Sales and Growth Rate (2014-2019)
4.3 Europe Matcha Tea Sales and Growth Rate (2014-2019)
4.4 Asia-Pacific Matcha Tea Sales and Growth Rate (2014-2019)
4.5 South America Matcha Tea Sales and Growth Rate (2014-2019)
4.6 Middle East and Africa Matcha Tea Sales and Growth Rate (2014-2019)
5 North America Matcha Tea by Country
5.1 North America Matcha Tea Sales, Revenue and Market Share by Country
5.1.1 North America Matcha Tea Sales and Market Share by Country (2014-2019)
5.1.2 North America Matcha Tea Revenue and Market Share by Country (2014-2019)
5.2 United States Matcha Tea Sales and Growth Rate (2014-2019)
5.3 Canada Matcha Tea Sales and Growth Rate (2014-2019)
5.4 Mexico Matcha Tea Sales and Growth Rate (2014-2019)
6 Europe Matcha Tea by Country
6.1 Europe Matcha Tea Sales, Revenue and Market Share by Country
6.1.1 Europe Matcha Tea Sales and Market Share by Country (2014-2019)
6.1.2 Europe Matcha Tea Revenue and Market Share by Country (2014-2019)
6.2 Germany Matcha Tea Sales and Growth Rate (2014-2019)
6.3 UK Matcha Tea Sales and Growth Rate (2014-2019)
6.4 France Matcha Tea Sales and Growth Rate (2014-2019)
6.5 Russia Matcha Tea Sales and Growth Rate (2014-2019)
6.6 Italy Matcha Tea Sales and Growth Rate (2014-2019)
7 Asia-Pacific Matcha Tea by Country
7.1 Asia-Pacific Matcha Tea Sales, Revenue and Market Share by Country
7.1.1 Asia-Pacific Matcha Tea Sales and Market Share by Country (2014-2019)
7.1.2 Asia-Pacific Matcha Tea Revenue and Market Share by Country (2014-2019)
7.2 China Matcha Tea Sales and Growth Rate (2014-2019)
7.3 Japan Matcha Tea Sales and Growth Rate (2014-2019)
7.4 Korea Matcha Tea Sales and Growth Rate (2014-2019)
7.5 India Matcha Tea Sales and Growth Rate (2014-2019)
7.6 Southeast Asia Matcha Tea Sales and Growth Rate (2014-2019)
8 South America Matcha Tea by Country
8.1 South America Matcha Tea Sales, Revenue and Market Share by Country
8.1.1 South America Matcha Tea Sales and Market Share by Country (2014-2019)
8.1.2 South America Matcha Tea Revenue and Market Share by Country (2014-2019)
8.2 Brazil Matcha Tea Sales and Growth Rate (2014-2019)
8.3 Argentina Matcha Tea Sales and Growth Rate (2014-2019)
8.4 Colombia Matcha Tea Sales and Growth Rate (2014-2019)
9 Middle East and Africa Matcha Tea by Countries
9.1 Middle East and Africa Matcha Tea Sales, Revenue and Market Share by Country
9.1.1 Middle East and Africa Matcha Tea Sales and Market Share by Country (2014-2019)
9.1.2 Middle East and Africa Matcha Tea Revenue and Market Share by Country (2014-2019)
9.2 Saudi Arabia Matcha Tea Sales and Growth Rate (2014-2019)
9.3 Turkey Matcha Tea Sales and Growth Rate (2014-2019)
9.4 Egypt Matcha Tea Sales and Growth Rate (2014-2019)
9.5 Nigeria Matcha Tea Sales and Growth Rate (2014-2019)
9.6 South Africa Matcha Tea Sales and Growth Rate (2014-2019)
10 Global Matcha Tea Market Segment by Type
10.1 Global Matcha Tea Sales, Revenue and Market Share by Type (2014-2019)
10.1.1 Global Matcha Tea Sales and Market Share by Type (2014-2019)
10.1.2 Global Matcha Tea Revenue and Market Share by Type (2014-2019)
10.2 Drinking-use Matcha Tea Sales Growth and Price
10.2.1 Global Drinking-use Matcha Tea Sales Growth (2014-2019)
10.2.2 Global Drinking-use Matcha Tea Price (2014-2019)
10.3 Additive-use Matcha Tea Sales Growth and Price
10.3.1 Global Additive-use Matcha Tea Sales Growth (2014-2019)
10.3.2 Global Additive-use Matcha Tea Price (2014-2019)
11 Global Matcha Tea Market Segment by Application
11.1 Global Matcha Tea Sales Market Share by Application (2014-2019)
11.2 Drinking Tea Sales Growth (2014-2019)
11.3 Pastry Sales Growth (2014-2019)
11.4 Ice Cream Sales Growth (2014-2019)
11.5 Beverage Sales Growth (2014-2019)
12 Matcha Tea Market Forecast (2019-2024)
12.1 Global Matcha Tea Sales, Revenue and Growth Rate (2019-2024)
12.2 Matcha Tea Market Forecast by Regions (2019-2024)
12.2.1 North America Matcha Tea Market Forecast (2019-2024)
12.2.2 Europe Matcha Tea Market Forecast (2019-2024)
12.2.3 Asia-Pacific Matcha Tea Market Forecast (2019-2024)
12.2.4 South America Matcha Tea Market Forecast (2019-2024)
12.2.5 Middle East and Africa Matcha Tea Market Forecast (2019-2024)
12.3 Matcha Tea Market Forecast by Type (2019-2024)
12.3.1 Global Matcha Tea Sales Forecast by Type (2019-2024)
12.3.2 Global Matcha Tea Market Share Forecast by Type (2019-2024)
12.4 Matcha Tea Market Forecast by Application (2019-2024)
12.4.1 Global Matcha Tea Sales Forecast by Application (2019-2024)
12.4.2 Global Matcha Tea Market Share Forecast by Application (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Data Source
List of Tables and Figures
Figure Matcha Tea Picture
Table Product Specifications of Matcha Tea
Figure Global Sales Market Share of Matcha Tea by Types in 2018
Table Matcha Tea Types for
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