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Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Scope of the Report:
This report studies the Marketing Technology market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Marketing Technology market by product type and applications/end industries.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
The global Marketing Technology market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Marketing Technology.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Apple
Microsoft
Qualcomm
Zebra Technologies
Bluvision
Estimote
InMarket Media
Proxama
ROXIMITY
Shopkick
Swirl Networks
Unacast
Foursquare Labs
Scanbuy
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Hardware
Software
Market Segment by Applications, can be divided into
Retail And E-Commerce
Healthcare
Infrastructural
Media And Entertainment
Sports And Events
Museums
Transporation And Logistics
Hospitality
Banking, Financial Services, And Insurance
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Marketing Technology Market Overview
1.1 Product Overview and Scope of Marketing Technology
1.2 Classification of Marketing Technology by Types
1.2.1 Global Marketing Technology Revenue Comparison by Types (2017-2023)
1.2.2 Global Marketing Technology Revenue Market Share by Types in 2017
1.2.3 Hardware
1.2.4 Software
1.3 Global Marketing Technology Market by Application
1.3.1 Global Marketing Technology Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Retail And E-Commerce
1.3.3 Healthcare
1.3.4 Infrastructural
1.3.5 Media And Entertainment
1.3.6 Sports And Events
1.3.7 Museums
1.3.8 Transporation And Logistics
1.3.9 Hospitality
1.3.10 Banking, Financial Services, And Insurance
1.4 Global Marketing Technology Market by Regions
1.4.1 Global Marketing Technology Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Marketing Technology Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Marketing Technology Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Marketing Technology Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Marketing Technology Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Marketing Technology Status and Prospect (2013-2023)
1.5 Global Market Size of Marketing Technology (2013-2023)
2 Manufacturers Profiles
2.1 Apple
2.1.1 Business Overview
2.1.2 Marketing Technology Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Apple Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.2 Google
2.2.1 Business Overview
2.2.2 Marketing Technology Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Google Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.3 Microsoft
2.3.1 Business Overview
2.3.2 Marketing Technology Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Microsoft Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.4 Qualcomm
2.4.1 Business Overview
2.4.2 Marketing Technology Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Qualcomm Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.5 Zebra Technologies
2.5.1 Business Overview
2.5.2 Marketing Technology Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Zebra Technologies Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.6 Bluvision
2.6.1 Business Overview
2.6.2 Marketing Technology Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Bluvision Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.7 Estimote
2.7.1 Business Overview
2.7.2 Marketing Technology Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Estimote Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.8 InMarket Media
2.8.1 Business Overview
2.8.2 Marketing Technology Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 InMarket Media Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.9 Proxama
2.9.1 Business Overview
2.9.2 Marketing Technology Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Proxama Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.10 ROXIMITY
2.10.1 Business Overview
2.10.2 Marketing Technology Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 ROXIMITY Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.11 Shopkick
2.11.1 Business Overview
2.11.2 Marketing Technology Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Shopkick Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.12 Swirl Networks
2.12.1 Business Overview
2.12.2 Marketing Technology Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Swirl Networks Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.13 Unacast
2.13.1 Business Overview
2.13.2 Marketing Technology Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Unacast Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.14 Foursquare Labs
2.14.1 Business Overview
2.14.2 Marketing Technology Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Foursquare Labs Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
2.15 Scanbuy
2.15.1 Business Overview
2.15.2 Marketing Technology Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Scanbuy Marketing Technology Revenue, Gross Margin and Market Share (2016-2017)
3 Global Marketing Technology Market Competition, by Players
3.1 Global Marketing Technology Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Marketing Technology Players Market Share
3.2.2 Top 10 Marketing Technology Players Market Share
3.3 Market Competition Trend
4 Global Marketing Technology Market Size by Regions
4.1 Global Marketing Technology Revenue and Market Share by Regions
4.2 North America Marketing Technology Revenue and Growth Rate (2013-2018)
4.3 Europe Marketing Technology Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Marketing Technology Revenue and Growth Rate (2013-2018)
4.5 South America Marketing Technology Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Marketing Technology Revenue and Growth Rate (2013-2018)
5 North America Marketing Technology Revenue by Countries
5.1 North America Marketing Technology Revenue by Countries (2013-2018)
5.2 USA Marketing Technology Revenue and Growth Rate (2013-2018)
5.3 Canada Marketing Technology Revenue and Growth Rate (2013-2018)
5.4 Mexico Marketing Technology Revenue and Growth Rate (2013-2018)
6 Europe Marketing Technology Revenue by Countries
6.1 Europe Marketing Technology Revenue by Countries (2013-2018)
6.2 Germany Marketing Technology Revenue and Growth Rate (2013-2018)
6.3 UK Marketing Technology Revenue and Growth Rate (2013-2018)
6.4 France Marketing Technology Revenue and Growth Rate (2013-2018)
6.5 Russia Marketing Technology Revenue and Growth Rate (2013-2018)
6.6 Italy Marketing Technology Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Marketing Technology Revenue by Countries
7.1 Asia-Pacific Marketing Technology Revenue by Countries (2013-2018)
7.2 China Marketing Technology Revenue and Growth Rate (2013-2018)
7.3 Japan Marketing Technology Revenue and Growth Rate (2013-2018)
7.4 Korea Marketing Technology Revenue and Growth Rate (2013-2018)
7.5 India Marketing Technology Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Marketing Technology Revenue and Growth Rate (2013-2018)
8 South America Marketing Technology Revenue by Countries
8.1 South America Marketing Technology Revenue by Countries (2013-2018)
8.2 Brazil Marketing Technology Revenue and Growth Rate (2013-2018)
8.3 Argentina Marketing Technology Revenue and Growth Rate (2013-2018)
8.4 Colombia Marketing Technology Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Marketing Technology by Countries
9.1 Middle East and Africa Marketing Technology Revenue by Countries (2013-2018)
9.2 Saudi Arabia Marketing Technology Revenue and Growth Rate (2013-2018)
9.3 UAE Marketing Technology Revenue and Growth Rate (2013-2018)
9.4 Egypt Marketing Technology Revenue and Growth Rate (2013-2018)
9.5 Nigeria Marketing Technology Revenue and Growth Rate (2013-2018)
9.6 South Africa Marketing Technology Revenue and Growth Rate (2013-2018)
10 Global Marketing Technology Market Segment by Type
10.1 Global Marketing Technology Revenue and Market Share by Type (2013-2018)
10.2 Global Marketing Technology Market Forecast by Type (2018-2023)
10.3 Hardware Revenue Growth Rate (2013-2023)
10.4 Software Revenue Growth Rate (2013-2023)
11 Global Marketing Technology Market Segment by Application
11.1 Global Marketing Technology Revenue Market Share by Application (2013-2018)
11.2 Marketing Technology Market Forecast by Application (2018-2023)
11.3 Retail And E-Commerce Revenue Growth (2013-2018)
11.4 Healthcare Revenue Growth (2013-2018)
11.5 Infrastructural Revenue Growth (2013-2018)
11.6 Media And Entertainment Revenue Growth (2013-2018)
11.7 Sports And Events Revenue Growth (2013-2018)
11.8 Museums Revenue Growth (2013-2018)
11.9 Transporation And Logistics Revenue Growth (2013-2018)
11.10 Hospitality Revenue Growth (2013-2018)
11.11 Banking, Financial Services, And Insurance Revenue Growth (2013-2018)
12 Global Marketing Technology Market Size Forecast (2018-2023)
12.1 Global Marketing Technology Market Size Forecast (2018-2023)
12.2 Global Marketing Technology Market Forecast by Regions (2018-2023)
12.3 North America Marketing Technology Revenue Market Forecast (2018-2023)
12.4 Europe Marketing Technology Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Marketing Technology Revenue Market Forecast (2018-2023)
12.6 South America Marketing Technology Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Marketing Technology Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Marketing Technology Picture
Table Product Specifications of Marketing Technology
Table Global Marketing Technology and Revenue (Million USD) Market Split by Product
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