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There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.
Scope of the Report:
This report studies the Marketing Resource Management (MRM) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Marketing Resource Management (MRM) market by product type and applications/end industries.
The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.
The global Marketing Resource Management (MRM) market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Marketing Resource Management (MRM).
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
SAP
SAS Institute
Infor
Brandmaker
IBM
Microsoft
Adobe Systems
North Plains Systems
Workfront
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Marketing Reporting And Analytics
Capacity Planning Management
Financial Management
Creative Production Management
Project Management
Brand And Advertising Management
Market Segment by Applications, can be divided into
Retail Market
IT And Telecom Market
BFSI Market
Media And Entertainment Market
Consumer Goods Market
Manufacturing Market
Healthcare Market
Public Sector Market
Marketing Agencies Market
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Marketing Resource Management (MRM) Market Overview
1.1 Product Overview and Scope of Marketing Resource Management (MRM)
1.2 Classification of Marketing Resource Management (MRM) by Types
1.2.1 Global Marketing Resource Management (MRM) Revenue Comparison by Types (2017-2023)
1.2.2 Global Marketing Resource Management (MRM) Revenue Market Share by Types in 2017
1.2.3 Marketing Reporting And Analytics
1.2.4 Capacity Planning Management
1.2.5 Financial Management
1.2.6 Creative Production Management
1.2.7 Project Management
1.2.8 Brand And Advertising Management
1.3 Global Marketing Resource Management (MRM) Market by Application
1.3.1 Global Marketing Resource Management (MRM) Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Retail Market
1.3.3 IT And Telecom Market
1.3.4 BFSI Market
1.3.5 Media And Entertainment Market
1.3.6 Consumer Goods Market
1.3.7 Manufacturing Market
1.3.8 Healthcare Market
1.3.9 Public Sector Market
1.3.10 Marketing Agencies Market
1.4 Global Marketing Resource Management (MRM) Market by Regions
1.4.1 Global Marketing Resource Management (MRM) Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Marketing Resource Management (MRM) Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Marketing Resource Management (MRM) Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Marketing Resource Management (MRM) Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Marketing Resource Management (MRM) Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Marketing Resource Management (MRM) Status and Prospect (2013-2023)
1.5 Global Market Size of Marketing Resource Management (MRM) (2013-2023)
2 Manufacturers Profiles
2.1 SAP
2.1.1 Business Overview
2.1.2 Marketing Resource Management (MRM) Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 SAP Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.2 SAS Institute
2.2.1 Business Overview
2.2.2 Marketing Resource Management (MRM) Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 SAS Institute Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.3 Infor
2.3.1 Business Overview
2.3.2 Marketing Resource Management (MRM) Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Infor Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.4 Brandmaker
2.4.1 Business Overview
2.4.2 Marketing Resource Management (MRM) Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Brandmaker Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.5 IBM
2.5.1 Business Overview
2.5.2 Marketing Resource Management (MRM) Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 IBM Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.6 Microsoft
2.6.1 Business Overview
2.6.2 Marketing Resource Management (MRM) Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Microsoft Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.7 Adobe Systems
2.7.1 Business Overview
2.7.2 Marketing Resource Management (MRM) Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Adobe Systems Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.8 North Plains Systems
2.8.1 Business Overview
2.8.2 Marketing Resource Management (MRM) Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 North Plains Systems Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
2.9 Workfront
2.9.1 Business Overview
2.9.2 Marketing Resource Management (MRM) Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Workfront Marketing Resource Management (MRM) Revenue, Gross Margin and Market Share (2016-2017)
3 Global Marketing Resource Management (MRM) Market Competition, by Players
3.1 Global Marketing Resource Management (MRM) Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Marketing Resource Management (MRM) Players Market Share
3.2.2 Top 10 Marketing Resource Management (MRM) Players Market Share
3.3 Market Competition Trend
4 Global Marketing Resource Management (MRM) Market Size by Regions
4.1 Global Marketing Resource Management (MRM) Revenue and Market Share by Regions
4.2 North America Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
4.3 Europe Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
4.5 South America Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
5 North America Marketing Resource Management (MRM) Revenue by Countries
5.1 North America Marketing Resource Management (MRM) Revenue by Countries (2013-2018)
5.2 USA Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
5.3 Canada Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
5.4 Mexico Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
6 Europe Marketing Resource Management (MRM) Revenue by Countries
6.1 Europe Marketing Resource Management (MRM) Revenue by Countries (2013-2018)
6.2 Germany Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
6.3 UK Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
6.4 France Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
6.5 Russia Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
6.6 Italy Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Marketing Resource Management (MRM) Revenue by Countries
7.1 Asia-Pacific Marketing Resource Management (MRM) Revenue by Countries (2013-2018)
7.2 China Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
7.3 Japan Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
7.4 Korea Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
7.5 India Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
8 South America Marketing Resource Management (MRM) Revenue by Countries
8.1 South America Marketing Resource Management (MRM) Revenue by Countries (2013-2018)
8.2 Brazil Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
8.3 Argentina Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
8.4 Colombia Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Marketing Resource Management (MRM) by Countries
9.1 Middle East and Africa Marketing Resource Management (MRM) Revenue by Countries (2013-2018)
9.2 Saudi Arabia Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
9.3 UAE Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
9.4 Egypt Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
9.5 Nigeria Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
9.6 South Africa Marketing Resource Management (MRM) Revenue and Growth Rate (2013-2018)
10 Global Marketing Resource Management (MRM) Market Segment by Type
10.1 Global Marketing Resource Management (MRM) Revenue and Market Share by Type (2013-2018)
10.2 Global Marketing Resource Management (MRM) Market Forecast by Type (2018-2023)
10.3 Marketing Reporting And Analytics Revenue Growth Rate (2013-2023)
10.4 Capacity Planning Management Revenue Growth Rate (2013-2023)
10.5 Financial Management Revenue Growth Rate (2013-2023)
10.6 Creative Production Management Revenue Growth Rate (2013-2023)
10.7 Project Management Revenue Growth Rate (2013-2023)
10.8 Brand And Advertising Management Revenue Growth Rate (2013-2023)
11 Global Marketing Resource Management (MRM) Market Segment by Application
11.1 Global Marketing Resource Management (MRM) Revenue Market Share by Application (2013-2018)
11.2 Marketing Resource Management (MRM) Market Forecast by Application (2018-2023)
11.3 Retail Market Revenue Growth (2013-2018)
11.4 IT And Telecom Market Revenue Growth (2013-2018)
11.5 BFSI Market Revenue Growth (2013-2018)
11.6 Media And Entertainment Market Revenue Growth (2013-2018)
11.7 Consumer Goods Market Revenue Growth (2013-2018)
11.8 Manufacturing Market Revenue Growth (2013-2018)
11.9 Healthcare Market Revenue Growth (2013-2018)
11.10 Public Sector Market Revenue Growth (2013-2018)
11.11 Marketing Agencies Market Revenue Growth (2013-2018)
12 Global Marketing Resource Management (MRM) Market Size Forecast (2018-2023)
12.1 Global Marketing Resource Management (MRM) Market Size Forecast (2018-2023)
12.2 Global Marketing Resource Management (MRM) Market Forecast by Regions (2018-2023)
12.3 North America Marketing Resource Management (MRM) Revenue Market Forecast (2018-2023)
12.4 Europe Marketing Resource Management (MRM) Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Marketing Resource Management (MRM) Revenue Market Forecast (2018-2023)
12.6 South America Marketing Resource Management (MRM) Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Marketing Resource Management (MRM) Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Marketing Resource Management (MRM) Picture
Table Product Specifications of Marketing Resource Management (MRM)
Table Global Marketing Resource Management (MRM) and
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