Kombucha is a variety of fermented, lightly effervescent sweetened black or green tea drinks commonly intended as functional beverages for their supposed health benefits. Kombucha is produced by fermenting tea using a "symbiotic culture of bacteria and yeast" (SCOBY). Microbial populations in SCOBY cultures vary. The yeast component generally includes Saccharomyces and other species, and the bacterial component almost always includes Gluconacetobacter xylinus to oxidize yeast-produced alcohols to acetic and other acids.
Scope of the Report:
The kombucha market in USA is the largest market accounted for a share more than 70% in terms of value in 2016. Besides, USA is also the largest supplier of kombucha. Europe kombucha has been awake in recent years, major market is concentrated in Germany, UK, France, etc.
Asia is the emerging market of kombucha. Traditionally, kombucha is made and drunk by family themselves. Now, the commercial kombucha is becoming more and more popular due to its several functions for health.
The market concentration degree is relative high, as the GT’s Kombucha accounted for a share more than 58.70% in terms of value in 2016, though which is decreasing slowly. In the recent several years, lots of small private companies and traditional beverage manufacturers are entering into kombucha market to seek for new growth point in soft drink market. In addition, there isn’t a large technology barrier in this market.
The worldwide market for Kombucha is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019, according to a new study.
This report focuses on the Kombucha in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
Market Segment by Manufacturers, this report covers
GT’s Kombucha
KeVita
Brew Dr. Kombucha
The Humm Kombucha
Live Soda Kombucha
Red Bull
Kombucha Wonder Drink
Townshend’s Tea
Celestial Seasonings
Kosmic Kombucha
HIGH COUNTRY
NessAlla Kombucha
Reed’s
Buchi Kombucha
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Herbs & Spices
Fruit
Original
Others
Market Segment by Applications, can be divided into
Age <20
Age 20-40
Age >40
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Kombucha product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top manufacturers of Kombucha, with price, sales, revenue and global market share of Kombucha in 2017 and 2018.
Chapter 3, the Kombucha competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Kombucha breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.
Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.
Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.
Chapter 12, Kombucha market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.
Chapter 13, 14 and 15, to describe Kombucha sales channel, distributors, customers, research findings and conclusion, appendix and data source.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Market Overview
1.1 Kombucha Introduction
1.2 Market Analysis by Type
1.2.1 Herbs & Spices
1.2.2 Fruit
1.2.3 Original
1.2.4 Others
1.3 Market Analysis by Applications
1.3.1 Age <20
1.3.2 Age 20-40
1.3.3 Age >40
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2014-2024)
1.4.1.2 Canada Market States and Outlook (2014-2024)
1.4.1.3 Mexico Market States and Outlook (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2014-2024)
1.4.2.2 France Market States and Outlook (2014-2024)
1.4.2.3 UK Market States and Outlook (2014-2024)
1.4.2.4 Russia Market States and Outlook (2014-2024)
1.4.2.5 Italy Market States and Outlook (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2014-2024)
1.4.3.2 Japan Market States and Outlook (2014-2024)
1.4.3.3 Korea Market States and Outlook (2014-2024)
1.4.3.4 India Market States and Outlook (2014-2024)
1.4.3.5 Southeast Asia Market States and Outlook (2014-2024)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2014-2024)
1.4.4.2 Egypt Market States and Outlook (2014-2024)
1.4.4.3 Saudi Arabia Market States and Outlook (2014-2024)
1.4.4.4 South Africa Market States and Outlook (2014-2024)
1.4.4.5 Turkey Market States and Outlook (2014-2024)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 GT’s Kombucha
2.1.1 Business Overview
2.1.2 Kombucha Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 GT’s Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.2 KeVita
2.2.1 Business Overview
2.2.2 Kombucha Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 KeVita Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.3 Brew Dr. Kombucha
2.3.1 Business Overview
2.3.2 Kombucha Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Brew Dr. Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.4 The Humm Kombucha
2.4.1 Business Overview
2.4.2 Kombucha Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 The Humm Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.5 Live Soda Kombucha
2.5.1 Business Overview
2.5.2 Kombucha Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Live Soda Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.6 Red Bull
2.6.1 Business Overview
2.6.2 Kombucha Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Red Bull Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.7 Kombucha Wonder Drink
2.7.1 Business Overview
2.7.2 Kombucha Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Kombucha Wonder Drink Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.8 Townshend’s Tea
2.8.1 Business Overview
2.8.2 Kombucha Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Townshend’s Tea Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.9 Celestial Seasonings
2.9.1 Business Overview
2.9.2 Kombucha Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Celestial Seasonings Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.10 Kosmic Kombucha
2.10.1 Business Overview
2.10.2 Kombucha Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Kosmic Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.11 HIGH COUNTRY
2.11.1 Business Overview
2.11.2 Kombucha Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 HIGH COUNTRY Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.12 NessAlla Kombucha
2.12.1 Business Overview
2.12.2 Kombucha Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 NessAlla Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.13 Reed’s
2.13.1 Business Overview
2.13.2 Kombucha Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Reed’s Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.14 Buchi Kombucha
2.14.1 Business Overview
2.14.2 Kombucha Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Buchi Kombucha Kombucha Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
3 Global Kombucha Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
3.1 Global Kombucha Sales and Market Share by Manufacturer (2017-2018)
3.2 Global Kombucha Revenue and Market Share by Manufacturer (2017-2018)
3.3 Market Concentration Rate
3.3.1 Top 3 Kombucha Manufacturer Market Share in 2018
3.3.2 Top 6 Kombucha Manufacturer Market Share in 2018
3.4 Market Competition Trend
4 Global Kombucha Market Analysis by Regions
4.1 Global Kombucha Sales, Revenue and Market Share by Regions
4.1.1 Global Kombucha Sales and Market Share by Regions (2014-2019)
4.1.2 Global Kombucha Revenue and Market Share by Regions (2014-2019)
4.2 North America Kombucha Sales and Growth Rate (2014-2019)
4.3 Europe Kombucha Sales and Growth Rate (2014-2019)
4.4 Asia-Pacific Kombucha Sales and Growth Rate (2014-2019)
4.5 South America Kombucha Sales and Growth Rate (2014-2019)
4.6 Middle East and Africa Kombucha Sales and Growth Rate (2014-2019)
5 North America Kombucha by Country
5.1 North America Kombucha Sales, Revenue and Market Share by Country
5.1.1 North America Kombucha Sales and Market Share by Country (2014-2019)
5.1.2 North America Kombucha Revenue and Market Share by Country (2014-2019)
5.2 United States Kombucha Sales and Growth Rate (2014-2019)
5.3 Canada Kombucha Sales and Growth Rate (2014-2019)
5.4 Mexico Kombucha Sales and Growth Rate (2014-2019)
6 Europe Kombucha by Country
6.1 Europe Kombucha Sales, Revenue and Market Share by Country
6.1.1 Europe Kombucha Sales and Market Share by Country (2014-2019)
6.1.2 Europe Kombucha Revenue and Market Share by Country (2014-2019)
6.2 Germany Kombucha Sales and Growth Rate (2014-2019)
6.3 UK Kombucha Sales and Growth Rate (2014-2019)
6.4 France Kombucha Sales and Growth Rate (2014-2019)
6.5 Russia Kombucha Sales and Growth Rate (2014-2019)
6.6 Italy Kombucha Sales and Growth Rate (2014-2019)
7 Asia-Pacific Kombucha by Country
7.1 Asia-Pacific Kombucha Sales, Revenue and Market Share by Country
7.1.1 Asia-Pacific Kombucha Sales and Market Share by Country (2014-2019)
7.1.2 Asia-Pacific Kombucha Revenue and Market Share by Country (2014-2019)
7.2 China Kombucha Sales and Growth Rate (2014-2019)
7.3 Japan Kombucha Sales and Growth Rate (2014-2019)
7.4 Korea Kombucha Sales and Growth Rate (2014-2019)
7.5 India Kombucha Sales and Growth Rate (2014-2019)
7.6 Southeast Asia Kombucha Sales and Growth Rate (2014-2019)
8 South America Kombucha by Country
8.1 South America Kombucha Sales, Revenue and Market Share by Country
8.1.1 South America Kombucha Sales and Market Share by Country (2014-2019)
8.1.2 South America Kombucha Revenue and Market Share by Country (2014-2019)
8.2 Brazil Kombucha Sales and Growth Rate (2014-2019)
8.3 Argentina Kombucha Sales and Growth Rate (2014-2019)
8.4 Colombia Kombucha Sales and Growth Rate (2014-2019)
9 Middle East and Africa Kombucha by Countries
9.1 Middle East and Africa Kombucha Sales, Revenue and Market Share by Country
9.1.1 Middle East and Africa Kombucha Sales and Market Share by Country (2014-2019)
9.1.2 Middle East and Africa Kombucha Revenue and Market Share by Country (2014-2019)
9.2 Saudi Arabia Kombucha Sales and Growth Rate (2014-2019)
9.3 Turkey Kombucha Sales and Growth Rate (2014-2019)
9.4 Egypt Kombucha Sales and Growth Rate (2014-2019)
9.5 Nigeria Kombucha Sales and Growth Rate (2014-2019)
9.6 South Africa Kombucha Sales and Growth Rate (2014-2019)
10 Global Kombucha Market Segment by Type
10.1 Global Kombucha Sales, Revenue and Market Share by Type (2014-2019)
10.1.1 Global Kombucha Sales and Market Share by Type (2014-2019)
10.1.2 Global Kombucha Revenue and Market Share by Type (2014-2019)
10.2 Herbs & Spices Sales Growth and Price
10.2.1 Global Herbs & Spices Sales Growth (2014-2019)
10.2.2 Global Herbs & Spices Price (2014-2019)
10.3 Fruit Sales Growth and Price
10.3.1 Global Fruit Sales Growth (2014-2019)
10.3.2 Global Fruit Price (2014-2019)
10.4 Original Sales Growth and Price
10.4.1 Global Original Sales Growth (2014-2019)
10.4.2 Global Original Price (2014-2019)
10.5 Others Sales Growth and Price
10.5.1 Global Others Sales Growth (2014-2019)
10.5.2 Global Others Price (2014-2019)
11 Global Kombucha Market Segment by Application
11.1 Global Kombucha Sales Market Share by Application (2014-2019)
11.2 Age <20 Sales Growth (2014-2019)
11.3 Age 20-40 Sales Growth (2014-2019)
11.4 Age >40 Sales Growth (2014-2019)
12 Kombucha Market Forecast (2019-2024)
12.1 Global Kombucha Sales, Revenue and Growth Rate (2019-2024)
12.2 Kombucha Market Forecast by Regions (2019-2024)
12.2.1 North America Kombucha Market Forecast (2019-2024)
12.2.2 Europe Kombucha Market Forecast (2019-2024)
12.2.3 Asia-Pacific Kombucha Market Forecast (2019-2024)
12.2.4 South America Kombucha Market Forecast (2019-2024)
12.2.5 Middle East and Africa Kombucha Market Forecast (2019-2024)
12.3 Kombucha Market Forecast by Type (2019-2024)
12.3.1 Global Kombucha Sales Forecast by Type (2019-2024)
12.3.2 Global Kombucha Market Share Forecast by Type (2019-2024)
12.4 Kombucha Market Forecast by Application (2019-2024)
12.4.1 Global Kombucha Sales Forecast by Application (2019-2024)
12.4.2 Global Kombucha Market Share Forecast by Application (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Data Source
List of Tables and Figures
Figure Kombucha Picture
Table Product Specifications of Kombucha
Figure Global Sales Market Share of Kombucha by Types in 2018
Table Kombucha Types for Major M