Global Interactive Advertising Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023

  • receipt Report ID : 151824
  • calendar_today Published On: Apr, 2019
  • file_copy Pages: 115
  • list Business Services

Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.

Scope of the Report:

The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.

The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.

The global Interactive Advertising market is valued at 40100 million USD in 2017 and is expected to reach 92800 million USD by the end of 2023, growing at a CAGR of 15.0% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Interactive Advertising.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

This report studies the Interactive Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Interactive Advertising market by product type and applications/end industries.

Market Segment by Companies, this report covers

Grey Advertising

Wieden+Kennedy

Butler

Shine

Stern & Partners

Ogilvy & Mather

BBDO

Crispin Porter + Bogusky

The Martin Agency

Deutsch

Droga5

Mullen Advertising

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Online Interactive Advertising

Offline Interactive Advertising

Market Segment by Applications, can be divided into

Retail and Consumer Goods

BFSI

IT & Telecommunication

Media and Entertainment

Travel

Transportation

Supply Chain and Logistics

Healthcare

Energy & Power and Utilities

Frequently Asked Questions

The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.

Market is segmented on the basis:

  • By Type
  • By Application
  • By Region
  • By Country
  • By Manufacturer

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.

Table of Contents

1 Interactive Advertising Market Overview

1.1 Product Overview and Scope of Interactive Advertising

1.2 Classification of Interactive Advertising by Types

1.2.1 Global Interactive Advertising Revenue Comparison by Types (2017-2023)

1.2.2 Global Interactive Advertising Revenue Market Share by Types in 2017

1.2.3 Online Interactive Advertising

1.2.4 Offline Interactive Advertising

1.3 Global Interactive Advertising Market by Application

1.3.1 Global Interactive Advertising Market Size and Market Share Comparison by Applications (2013-2023)

1.3.2 Retail and Consumer Goods

1.3.3 BFSI

1.3.4 IT & Telecommunication

1.3.5 Media and Entertainment

1.3.6 Travel

1.3.7 Transportation

1.3.8 Supply Chain and Logistics

1.3.9 Healthcare

1.3.10 Energy & Power and Utilities

1.4 Global Interactive Advertising Market by Regions

1.4.1 Global Interactive Advertising Market Size (Million USD) Comparison by Regions (2013-2023)

1.4.1 North America (USA, Canada and Mexico) Interactive Advertising Status and Prospect (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Interactive Advertising Status and Prospect (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Interactive Advertising Status and Prospect (2013-2023)

1.4.4 South America (Brazil, Argentina, Colombia) Interactive Advertising Status and Prospect (2013-2023)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Interactive Advertising Status and Prospect (2013-2023)

1.5 Global Market Size of Interactive Advertising (2013-2023)

2 Manufacturers Profiles

2.1 Grey Advertising

2.1.1 Business Overview

2.1.2 Interactive Advertising Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Grey Advertising Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.2 Wieden+Kennedy

2.2.1 Business Overview

2.2.2 Interactive Advertising Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Wieden+Kennedy Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.3 Butler

2.3.1 Business Overview

2.3.2 Interactive Advertising Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Butler Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.4 Shine

2.4.1 Business Overview

2.4.2 Interactive Advertising Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Shine Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.5 Stern & Partners

2.5.1 Business Overview

2.5.2 Interactive Advertising Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 Stern & Partners Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.6 Ogilvy & Mather

2.6.1 Business Overview

2.6.2 Interactive Advertising Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 Ogilvy & Mather Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.7 BBDO

2.7.1 Business Overview

2.7.2 Interactive Advertising Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 BBDO Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.8 Crispin Porter + Bogusky

2.8.1 Business Overview

2.8.2 Interactive Advertising Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 Crispin Porter + Bogusky Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.9 The Martin Agency

2.9.1 Business Overview

2.9.2 Interactive Advertising Type and Applications

2.9.2.1 Product A

2.9.2.2 Product B

2.9.3 The Martin Agency Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.10 Deutsch

2.10.1 Business Overview

2.10.2 Interactive Advertising Type and Applications

2.10.2.1 Product A

2.10.2.2 Product B

2.10.3 Deutsch Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.11 Droga5

2.11.1 Business Overview

2.11.2 Interactive Advertising Type and Applications

2.11.2.1 Product A

2.11.2.2 Product B

2.11.3 Droga5 Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

2.12 Mullen Advertising

2.12.1 Business Overview

2.12.2 Interactive Advertising Type and Applications

2.12.2.1 Product A

2.12.2.2 Product B

2.12.3 Mullen Advertising Interactive Advertising Revenue, Gross Margin and Market Share (2016-2017)

3 Global Interactive Advertising Market Competition, by Players

3.1 Global Interactive Advertising Revenue and Share by Players (2013-2018)

3.2 Market Concentration Rate

3.2.1 Top 5 Interactive Advertising Players Market Share

3.2.2 Top 10 Interactive Advertising Players Market Share

3.3 Market Competition Trend

4 Global Interactive Advertising Market Size by Regions

4.1 Global Interactive Advertising Revenue and Market Share by Regions

4.2 North America Interactive Advertising Revenue and Growth Rate (2013-2018)

4.3 Europe Interactive Advertising Revenue and Growth Rate (2013-2018)

4.4 Asia-Pacific Interactive Advertising Revenue and Growth Rate (2013-2018)

4.5 South America Interactive Advertising Revenue and Growth Rate (2013-2018)

4.6 Middle East and Africa Interactive Advertising Revenue and Growth Rate (2013-2018)

5 North America Interactive Advertising Revenue by Countries

5.1 North America Interactive Advertising Revenue by Countries (2013-2018)

5.2 USA Interactive Advertising Revenue and Growth Rate (2013-2018)

5.3 Canada Interactive Advertising Revenue and Growth Rate (2013-2018)

5.4 Mexico Interactive Advertising Revenue and Growth Rate (2013-2018)

6 Europe Interactive Advertising Revenue by Countries

6.1 Europe Interactive Advertising Revenue by Countries (2013-2018)

6.2 Germany Interactive Advertising Revenue and Growth Rate (2013-2018)

6.3 UK Interactive Advertising Revenue and Growth Rate (2013-2018)

6.4 France Interactive Advertising Revenue and Growth Rate (2013-2018)

6.5 Russia Interactive Advertising Revenue and Growth Rate (2013-2018)

6.6 Italy Interactive Advertising Revenue and Growth Rate (2013-2018)

7 Asia-Pacific Interactive Advertising Revenue by Countries

7.1 Asia-Pacific Interactive Advertising Revenue by Countries (2013-2018)

7.2 China Interactive Advertising Revenue and Growth Rate (2013-2018)

7.3 Japan Interactive Advertising Revenue and Growth Rate (2013-2018)

7.4 Korea Interactive Advertising Revenue and Growth Rate (2013-2018)

7.5 India Interactive Advertising Revenue and Growth Rate (2013-2018)

7.6 Southeast Asia Interactive Advertising Revenue and Growth Rate (2013-2018)

8 South America Interactive Advertising Revenue by Countries

8.1 South America Interactive Advertising Revenue by Countries (2013-2018)

8.2 Brazil Interactive Advertising Revenue and Growth Rate (2013-2018)

8.3 Argentina Interactive Advertising Revenue and Growth Rate (2013-2018)

8.4 Colombia Interactive Advertising Revenue and Growth Rate (2013-2018)

9 Middle East and Africa Revenue Interactive Advertising by Countries

9.1 Middle East and Africa Interactive Advertising Revenue by Countries (2013-2018)

9.2 Saudi Arabia Interactive Advertising Revenue and Growth Rate (2013-2018)

9.3 UAE Interactive Advertising Revenue and Growth Rate (2013-2018)

9.4 Egypt Interactive Advertising Revenue and Growth Rate (2013-2018)

9.5 Nigeria Interactive Advertising Revenue and Growth Rate (2013-2018)

9.6 South Africa Interactive Advertising Revenue and Growth Rate (2013-2018)

10 Global Interactive Advertising Market Segment by Type

10.1 Global Interactive Advertising Revenue and Market Share by Type (2013-2018)

10.2 Global Interactive Advertising Market Forecast by Type (2018-2023)

10.3 Online Interactive Advertising Revenue Growth Rate (2013-2023)

10.4 Offline Interactive Advertising Revenue Growth Rate (2013-2023)

11 Global Interactive Advertising Market Segment by Application

11.1 Global Interactive Advertising Revenue Market Share by Application (2013-2018)

11.2 Interactive Advertising Market Forecast by Application (2018-2023)

11.3 Retail and Consumer Goods Revenue Growth (2013-2018)

11.4 BFSI Revenue Growth (2013-2018)

11.5 IT & Telecommunication Revenue Growth (2013-2018)

11.6 Media and Entertainment Revenue Growth (2013-2018)

11.7 Travel Revenue Growth (2013-2018)

11.8 Transportation Revenue Growth (2013-2018)

11.9 Supply Chain and Logistics Revenue Growth (2013-2018)

11.10 Healthcare Revenue Growth (2013-2018)

11.11 Energy & Power and Utilities Revenue Growth (2013-2018)

12 Global Interactive Advertising Market Size Forecast (2018-2023)

12.1 Global Interactive Advertising Market Size Forecast (2018-2023)

12.2 Global Interactive Advertising Market Forecast by Regions (2018-2023)

12.3 North America Interactive Advertising Revenue Market Forecast (2018-2023)

12.4 Europe Interactive Advertising Revenue Market Forecast (2018-2023)

12.5 Asia-Pacific Interactive Advertising Revenue Market Forecast (2018-2023)

12.6 South America Interactive Advertising Revenue Market Forecast (2018-2023)

12.7 Middle East and Africa Interactive Advertising Revenue Market Forecast (2018-2023)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

List of Tables and Figures

Figure Interactive Advertising Picture

Table Product Specifications of Interactive Advertising

Table Global Interactive Advertising and Revenue (Million USD) Market Split b

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