Global Digital Retail Marketing Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023

  • receipt Report ID : 144604
  • calendar_today Published On: Apr, 2019
  • file_copy Pages: 133
  • list Business Services

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

Scope of the Report:

This report studies the Digital Retail Marketing market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital Retail Marketing market by product type and applications/end industries.

Retail advertising on the digital screens will become more popular because audiences who are traveling or at home pay more attention to these ads. Advertisers gain the interest of customers by displaying their creative advertisements using digital platforms and the combination of colors and graphics. They are also focusing on the content since the viewership of these audio-video content increases with better creativity. Innovative advertisements help in brand-recollection by imprinting a long-lasting impression on customers.

The digital retail marketing market is characterized by the presence of many large established players. The market is highly-competitive and the advertisers are increasingly competing against each other based on factors such as features, technology, display, and pricing.           

The global Digital Retail Marketing market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital Retail Marketing.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

Market Segment by Companies, this report covers

Edelman

Interpublic Group of Companies

Omnicom Media Group

Publicis Groupe

WPP

Havas

Pinterest

Tumblr

WE

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

Search ads

Display ads

Social media

E-mail marketing

Market Segment by Applications, can be divided into

Desktop

Mobile devices

Frequently Asked Questions

The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.

Market is segmented on the basis:

  • By Type
  • By Application
  • By Region
  • By Country
  • By Manufacturer

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.

Table of Contents

1 Digital Retail Marketing Market Overview

1.1 Product Overview and Scope of Digital Retail Marketing

1.2 Classification of Digital Retail Marketing by Types

1.2.1 Global Digital Retail Marketing Revenue Comparison by Types (2017-2023)

1.2.2 Global Digital Retail Marketing Revenue Market Share by Types in 2017

1.2.3 Search ads

1.2.4 Display ads

1.2.5 Social media

1.2.6 E-mail marketing

1.3 Global Digital Retail Marketing Market by Application

1.3.1 Global Digital Retail Marketing Market Size and Market Share Comparison by Applications (2013-2023)

1.3.2 Desktop

1.3.3 Mobile devices

1.4 Global Digital Retail Marketing Market by Regions

1.4.1 Global Digital Retail Marketing Market Size (Million USD) Comparison by Regions (2013-2023)

1.4.1 North America (USA, Canada and Mexico) Digital Retail Marketing Status and Prospect (2013-2023)

1.4.2 Europe (Germany, France, UK, Russia and Italy) Digital Retail Marketing Status and Prospect (2013-2023)

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Digital Retail Marketing Status and Prospect (2013-2023)

1.4.4 South America (Brazil, Argentina, Colombia) Digital Retail Marketing Status and Prospect (2013-2023)

1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Digital Retail Marketing Status and Prospect (2013-2023)

1.5 Global Market Size of Digital Retail Marketing (2013-2023)

2 Manufacturers Profiles

2.1 Edelman

2.1.1 Business Overview

2.1.2 Digital Retail Marketing Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Edelman Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.2 Interpublic Group of Companies

2.2.1 Business Overview

2.2.2 Digital Retail Marketing Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 Interpublic Group of Companies Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.3 Omnicom Media Group

2.3.1 Business Overview

2.3.2 Digital Retail Marketing Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Omnicom Media Group Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.4 Publicis Groupe

2.4.1 Business Overview

2.4.2 Digital Retail Marketing Type and Applications

2.4.2.1 Product A

2.4.2.2 Product B

2.4.3 Publicis Groupe Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.5 WPP

2.5.1 Business Overview

2.5.2 Digital Retail Marketing Type and Applications

2.5.2.1 Product A

2.5.2.2 Product B

2.5.3 WPP Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.6 Havas

2.6.1 Business Overview

2.6.2 Digital Retail Marketing Type and Applications

2.6.2.1 Product A

2.6.2.2 Product B

2.6.3 Havas Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.7 Pinterest

2.7.1 Business Overview

2.7.2 Digital Retail Marketing Type and Applications

2.7.2.1 Product A

2.7.2.2 Product B

2.7.3 Pinterest Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.8 Tumblr

2.8.1 Business Overview

2.8.2 Digital Retail Marketing Type and Applications

2.8.2.1 Product A

2.8.2.2 Product B

2.8.3 Tumblr Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

2.9 WE

2.9.1 Business Overview

2.9.2 Digital Retail Marketing Type and Applications

2.9.2.1 Product A

2.9.2.2 Product B

2.9.3 WE Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)

3 Global Digital Retail Marketing Market Competition, by Players

3.1 Global Digital Retail Marketing Revenue and Share by Players (2013-2018)

3.2 Market Concentration Rate

3.2.1 Top 5 Digital Retail Marketing Players Market Share

3.2.2 Top 10 Digital Retail Marketing Players Market Share

3.3 Market Competition Trend

4 Global Digital Retail Marketing Market Size by Regions

4.1 Global Digital Retail Marketing Revenue and Market Share by Regions

4.2 North America Digital Retail Marketing Revenue and Growth Rate (2013-2018)

4.3 Europe Digital Retail Marketing Revenue and Growth Rate (2013-2018)

4.4 Asia-Pacific Digital Retail Marketing Revenue and Growth Rate (2013-2018)

4.5 South America Digital Retail Marketing Revenue and Growth Rate (2013-2018)

4.6 Middle East and Africa Digital Retail Marketing Revenue and Growth Rate (2013-2018)

5 North America Digital Retail Marketing Revenue by Countries

5.1 North America Digital Retail Marketing Revenue by Countries (2013-2018)

5.2 USA Digital Retail Marketing Revenue and Growth Rate (2013-2018)

5.3 Canada Digital Retail Marketing Revenue and Growth Rate (2013-2018)

5.4 Mexico Digital Retail Marketing Revenue and Growth Rate (2013-2018)

6 Europe Digital Retail Marketing Revenue by Countries

6.1 Europe Digital Retail Marketing Revenue by Countries (2013-2018)

6.2 Germany Digital Retail Marketing Revenue and Growth Rate (2013-2018)

6.3 UK Digital Retail Marketing Revenue and Growth Rate (2013-2018)

6.4 France Digital Retail Marketing Revenue and Growth Rate (2013-2018)

6.5 Russia Digital Retail Marketing Revenue and Growth Rate (2013-2018)

6.6 Italy Digital Retail Marketing Revenue and Growth Rate (2013-2018)

7 Asia-Pacific Digital Retail Marketing Revenue by Countries

7.1 Asia-Pacific Digital Retail Marketing Revenue by Countries (2013-2018)

7.2 China Digital Retail Marketing Revenue and Growth Rate (2013-2018)

7.3 Japan Digital Retail Marketing Revenue and Growth Rate (2013-2018)

7.4 Korea Digital Retail Marketing Revenue and Growth Rate (2013-2018)

7.5 India Digital Retail Marketing Revenue and Growth Rate (2013-2018)

7.6 Southeast Asia Digital Retail Marketing Revenue and Growth Rate (2013-2018)

8 South America Digital Retail Marketing Revenue by Countries

8.1 South America Digital Retail Marketing Revenue by Countries (2013-2018)

8.2 Brazil Digital Retail Marketing Revenue and Growth Rate (2013-2018)

8.3 Argentina Digital Retail Marketing Revenue and Growth Rate (2013-2018)

8.4 Colombia Digital Retail Marketing Revenue and Growth Rate (2013-2018)

9 Middle East and Africa Revenue Digital Retail Marketing by Countries

9.1 Middle East and Africa Digital Retail Marketing Revenue by Countries (2013-2018)

9.2 Saudi Arabia Digital Retail Marketing Revenue and Growth Rate (2013-2018)

9.3 UAE Digital Retail Marketing Revenue and Growth Rate (2013-2018)

9.4 Egypt Digital Retail Marketing Revenue and Growth Rate (2013-2018)

9.5 Nigeria Digital Retail Marketing Revenue and Growth Rate (2013-2018)

9.6 South Africa Digital Retail Marketing Revenue and Growth Rate (2013-2018)

10 Global Digital Retail Marketing Market Segment by Type

10.1 Global Digital Retail Marketing Revenue and Market Share by Type (2013-2018)

10.2 Global Digital Retail Marketing Market Forecast by Type (2018-2023)

10.3 Search ads Revenue Growth Rate (2013-2023)

10.4 Display ads Revenue Growth Rate (2013-2023)

10.5 Social media Revenue Growth Rate (2013-2023)

10.6 E-mail marketing Revenue Growth Rate (2013-2023)

11 Global Digital Retail Marketing Market Segment by Application

11.1 Global Digital Retail Marketing Revenue Market Share by Application (2013-2018)

11.2 Digital Retail Marketing Market Forecast by Application (2018-2023)

11.3 Desktop Revenue Growth (2013-2018)

11.4 Mobile devices Revenue Growth (2013-2018)

12 Global Digital Retail Marketing Market Size Forecast (2018-2023)

12.1 Global Digital Retail Marketing Market Size Forecast (2018-2023)

12.2 Global Digital Retail Marketing Market Forecast by Regions (2018-2023)

12.3 North America Digital Retail Marketing Revenue Market Forecast (2018-2023)

12.4 Europe Digital Retail Marketing Revenue Market Forecast (2018-2023)

12.5 Asia-Pacific Digital Retail Marketing Revenue Market Forecast (2018-2023)

12.6 South America Digital Retail Marketing Revenue Market Forecast (2018-2023)

12.7 Middle East and Africa Digital Retail Marketing Revenue Market Forecast (2018-2023)

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology

14.2 Data Source

List of Tables and Figures

Figure Digital Retail Marketing Picture

Table Product Specifications of Digital Retail Marketing

Table Global Digital Retail Marketing and Revenue (Million USD) Market Spli

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