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Digital out-of-home (DOOH) refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, and public spaces. PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as digital signage.
Scope of the Report:
This report studies the Digital OOH market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital OOH market by product type and applications/end industries.
The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.
Characterized by the presence of several players, the digital OOH market appears to be highly fragmented.
APAC will be the major revenue contributor to the out-of-home digital advertising market throughout the forecast period. Factors such as the growing infrastructure and the growth of the fast-moving consumer goods market, will drive the growth of the digital OOH market in this region.
The global Digital OOH market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital OOH.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Clear Channel Outdoor
JCDecaux
Lamar Advertising
OUTFRONT Media
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
In-store advertising
Outdoor advertising
Market Segment by Applications, can be divided into
Retail
Recreation
Banking
Transportation
Education
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Digital OOH Market Overview
1.1 Product Overview and Scope of Digital OOH
1.2 Classification of Digital OOH by Types
1.2.1 Global Digital OOH Revenue Comparison by Types (2017-2023)
1.2.2 Global Digital OOH Revenue Market Share by Types in 2017
1.2.3 In-store advertising
1.2.4 Outdoor advertising
1.3 Global Digital OOH Market by Application
1.3.1 Global Digital OOH Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Retail
1.3.3 Recreation
1.3.4 Banking
1.3.5 Transportation
1.3.6 Education
1.4 Global Digital OOH Market by Regions
1.4.1 Global Digital OOH Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Digital OOH Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Digital OOH Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Digital OOH Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Digital OOH Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Digital OOH Status and Prospect (2013-2023)
1.5 Global Market Size of Digital OOH (2013-2023)
2 Manufacturers Profiles
2.1 Clear Channel Outdoor
2.1.1 Business Overview
2.1.2 Digital OOH Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Clear Channel Outdoor Digital OOH Revenue, Gross Margin and Market Share (2016-2017)
2.2 JCDecaux
2.2.1 Business Overview
2.2.2 Digital OOH Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 JCDecaux Digital OOH Revenue, Gross Margin and Market Share (2016-2017)
2.3 Lamar Advertising
2.3.1 Business Overview
2.3.2 Digital OOH Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Lamar Advertising Digital OOH Revenue, Gross Margin and Market Share (2016-2017)
2.4 OUTFRONT Media
2.4.1 Business Overview
2.4.2 Digital OOH Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 OUTFRONT Media Digital OOH Revenue, Gross Margin and Market Share (2016-2017)
3 Global Digital OOH Market Competition, by Players
3.1 Global Digital OOH Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Digital OOH Players Market Share
3.2.2 Top 10 Digital OOH Players Market Share
3.3 Market Competition Trend
4 Global Digital OOH Market Size by Regions
4.1 Global Digital OOH Revenue and Market Share by Regions
4.2 North America Digital OOH Revenue and Growth Rate (2013-2018)
4.3 Europe Digital OOH Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Digital OOH Revenue and Growth Rate (2013-2018)
4.5 South America Digital OOH Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Digital OOH Revenue and Growth Rate (2013-2018)
5 North America Digital OOH Revenue by Countries
5.1 North America Digital OOH Revenue by Countries (2013-2018)
5.2 USA Digital OOH Revenue and Growth Rate (2013-2018)
5.3 Canada Digital OOH Revenue and Growth Rate (2013-2018)
5.4 Mexico Digital OOH Revenue and Growth Rate (2013-2018)
6 Europe Digital OOH Revenue by Countries
6.1 Europe Digital OOH Revenue by Countries (2013-2018)
6.2 Germany Digital OOH Revenue and Growth Rate (2013-2018)
6.3 UK Digital OOH Revenue and Growth Rate (2013-2018)
6.4 France Digital OOH Revenue and Growth Rate (2013-2018)
6.5 Russia Digital OOH Revenue and Growth Rate (2013-2018)
6.6 Italy Digital OOH Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Digital OOH Revenue by Countries
7.1 Asia-Pacific Digital OOH Revenue by Countries (2013-2018)
7.2 China Digital OOH Revenue and Growth Rate (2013-2018)
7.3 Japan Digital OOH Revenue and Growth Rate (2013-2018)
7.4 Korea Digital OOH Revenue and Growth Rate (2013-2018)
7.5 India Digital OOH Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Digital OOH Revenue and Growth Rate (2013-2018)
8 South America Digital OOH Revenue by Countries
8.1 South America Digital OOH Revenue by Countries (2013-2018)
8.2 Brazil Digital OOH Revenue and Growth Rate (2013-2018)
8.3 Argentina Digital OOH Revenue and Growth Rate (2013-2018)
8.4 Colombia Digital OOH Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Digital OOH by Countries
9.1 Middle East and Africa Digital OOH Revenue by Countries (2013-2018)
9.2 Saudi Arabia Digital OOH Revenue and Growth Rate (2013-2018)
9.3 UAE Digital OOH Revenue and Growth Rate (2013-2018)
9.4 Egypt Digital OOH Revenue and Growth Rate (2013-2018)
9.5 Nigeria Digital OOH Revenue and Growth Rate (2013-2018)
9.6 South Africa Digital OOH Revenue and Growth Rate (2013-2018)
10 Global Digital OOH Market Segment by Type
10.1 Global Digital OOH Revenue and Market Share by Type (2013-2018)
10.2 Global Digital OOH Market Forecast by Type (2018-2023)
10.3 In-store advertising Revenue Growth Rate (2013-2023)
10.4 Outdoor advertising Revenue Growth Rate (2013-2023)
11 Global Digital OOH Market Segment by Application
11.1 Global Digital OOH Revenue Market Share by Application (2013-2018)
11.2 Digital OOH Market Forecast by Application (2018-2023)
11.3 Retail Revenue Growth (2013-2018)
11.4 Recreation Revenue Growth (2013-2018)
11.5 Banking Revenue Growth (2013-2018)
11.6 Transportation Revenue Growth (2013-2018)
11.7 Education Revenue Growth (2013-2018)
12 Global Digital OOH Market Size Forecast (2018-2023)
12.1 Global Digital OOH Market Size Forecast (2018-2023)
12.2 Global Digital OOH Market Forecast by Regions (2018-2023)
12.3 North America Digital OOH Revenue Market Forecast (2018-2023)
12.4 Europe Digital OOH Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Digital OOH Revenue Market Forecast (2018-2023)
12.6 South America Digital OOH Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Digital OOH Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Digital OOH Picture
Table Product Specifications of Digital OOH
Table Global Digital OOH and Revenue (Million USD) Market Split by Product Type
Figure G
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