The digital marketing software market is segmented by component, software, service, deployment type, organization size, industry vertical, and region. The software component is estimated to dominate the market in 2017, while the services component are expected to witness the faster growth during the forecast period. DMS empowers enterprises to enhance the customer experience via different channels such as e-mails, text messages, social, and push notifications. Moreover, DMS also helps organizations to analyse the behaviour of customer. Moreover, incorporation of various applications such as augmented reality and virtual reality is a major driver of the software segment of the digital marketing software market across the globe.
Scope of the Report:
This report studies the Digital Marketing Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital Marketing Software market by product type and applications/end industries.
The professional services segment is expected to hold a larger market size, whereas the managed services segment is expected to grow at a higher CAGR during forecast period. Professional services help customers to improve productivity and enhance profitability there by helping them to focus on their core business. Such services assist marketers in immediately creating business transaction. Professional services include system integration, testing and optimization, support and maintenance, and training and education. A DMS vendor has a dedicated support team serving customers globally.
The global Digital Marketing Software market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of 13.9% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital Marketing Software.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Adobe Systems
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
Act-On Software
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Software
Services
Market Segment by Applications, can be divided into
Professional Service
Managed Service
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Digital Marketing Software Market Overview
1.1 Product Overview and Scope of Digital Marketing Software
1.2 Classification of Digital Marketing Software by Types
1.2.1 Global Digital Marketing Software Revenue Comparison by Types (2017-2023)
1.2.2 Global Digital Marketing Software Revenue Market Share by Types in 2017
1.2.3 Software
1.2.4 Services
1.3 Global Digital Marketing Software Market by Application
1.3.1 Global Digital Marketing Software Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Professional Service
1.3.3 Managed Service
1.4 Global Digital Marketing Software Market by Regions
1.4.1 Global Digital Marketing Software Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Digital Marketing Software Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Digital Marketing Software Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Digital Marketing Software Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Digital Marketing Software Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Digital Marketing Software Status and Prospect (2013-2023)
1.5 Global Market Size of Digital Marketing Software (2013-2023)
2 Manufacturers Profiles
2.1 Adobe Systems
2.1.1 Business Overview
2.1.2 Digital Marketing Software Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Adobe Systems Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.2 Oracle
2.2.1 Business Overview
2.2.2 Digital Marketing Software Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Oracle Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.3 SAP
2.3.1 Business Overview
2.3.2 Digital Marketing Software Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 SAP Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.4 Salesforce
2.4.1 Business Overview
2.4.2 Digital Marketing Software Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Salesforce Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.5 IBM
2.5.1 Business Overview
2.5.2 Digital Marketing Software Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 IBM Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.6 Marketo
2.6.1 Business Overview
2.6.2 Digital Marketing Software Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Marketo Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.7 Microsoft
2.7.1 Business Overview
2.7.2 Digital Marketing Software Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Microsoft Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.8 Hubspot
2.8.1 Business Overview
2.8.2 Digital Marketing Software Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Hubspot Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.9 SAS Institute
2.9.1 Business Overview
2.9.2 Digital Marketing Software Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 SAS Institute Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
2.10 Act-On Software
2.10.1 Business Overview
2.10.2 Digital Marketing Software Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Act-On Software Digital Marketing Software Revenue, Gross Margin and Market Share (2016-2017)
3 Global Digital Marketing Software Market Competition, by Players
3.1 Global Digital Marketing Software Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Digital Marketing Software Players Market Share
3.2.2 Top 10 Digital Marketing Software Players Market Share
3.3 Market Competition Trend
4 Global Digital Marketing Software Market Size by Regions
4.1 Global Digital Marketing Software Revenue and Market Share by Regions
4.2 North America Digital Marketing Software Revenue and Growth Rate (2013-2018)
4.3 Europe Digital Marketing Software Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Digital Marketing Software Revenue and Growth Rate (2013-2018)
4.5 South America Digital Marketing Software Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Digital Marketing Software Revenue and Growth Rate (2013-2018)
5 North America Digital Marketing Software Revenue by Countries
5.1 North America Digital Marketing Software Revenue by Countries (2013-2018)
5.2 USA Digital Marketing Software Revenue and Growth Rate (2013-2018)
5.3 Canada Digital Marketing Software Revenue and Growth Rate (2013-2018)
5.4 Mexico Digital Marketing Software Revenue and Growth Rate (2013-2018)
6 Europe Digital Marketing Software Revenue by Countries
6.1 Europe Digital Marketing Software Revenue by Countries (2013-2018)
6.2 Germany Digital Marketing Software Revenue and Growth Rate (2013-2018)
6.3 UK Digital Marketing Software Revenue and Growth Rate (2013-2018)
6.4 France Digital Marketing Software Revenue and Growth Rate (2013-2018)
6.5 Russia Digital Marketing Software Revenue and Growth Rate (2013-2018)
6.6 Italy Digital Marketing Software Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Digital Marketing Software Revenue by Countries
7.1 Asia-Pacific Digital Marketing Software Revenue by Countries (2013-2018)
7.2 China Digital Marketing Software Revenue and Growth Rate (2013-2018)
7.3 Japan Digital Marketing Software Revenue and Growth Rate (2013-2018)
7.4 Korea Digital Marketing Software Revenue and Growth Rate (2013-2018)
7.5 India Digital Marketing Software Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Digital Marketing Software Revenue and Growth Rate (2013-2018)
8 South America Digital Marketing Software Revenue by Countries
8.1 South America Digital Marketing Software Revenue by Countries (2013-2018)
8.2 Brazil Digital Marketing Software Revenue and Growth Rate (2013-2018)
8.3 Argentina Digital Marketing Software Revenue and Growth Rate (2013-2018)
8.4 Colombia Digital Marketing Software Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Digital Marketing Software by Countries
9.1 Middle East and Africa Digital Marketing Software Revenue by Countries (2013-2018)
9.2 Saudi Arabia Digital Marketing Software Revenue and Growth Rate (2013-2018)
9.3 UAE Digital Marketing Software Revenue and Growth Rate (2013-2018)
9.4 Egypt Digital Marketing Software Revenue and Growth Rate (2013-2018)
9.5 Nigeria Digital Marketing Software Revenue and Growth Rate (2013-2018)
9.6 South Africa Digital Marketing Software Revenue and Growth Rate (2013-2018)
10 Global Digital Marketing Software Market Segment by Type
10.1 Global Digital Marketing Software Revenue and Market Share by Type (2013-2018)
10.2 Global Digital Marketing Software Market Forecast by Type (2018-2023)
10.3 Software Revenue Growth Rate (2013-2023)
10.4 Services Revenue Growth Rate (2013-2023)
11 Global Digital Marketing Software Market Segment by Application
11.1 Global Digital Marketing Software Revenue Market Share by Application (2013-2018)
11.2 Digital Marketing Software Market Forecast by Application (2018-2023)
11.3 Professional Service Revenue Growth (2013-2018)
11.4 Managed Service Revenue Growth (2013-2018)
12 Global Digital Marketing Software Market Size Forecast (2018-2023)
12.1 Global Digital Marketing Software Market Size Forecast (2018-2023)
12.2 Global Digital Marketing Software Market Forecast by Regions (2018-2023)
12.3 North America Digital Marketing Software Revenue Market Forecast (2018-2023)
12.4 Europe Digital Marketing Software Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Digital Marketing Software Revenue Market Forecast (2018-2023)
12.6 South America Digital Marketing Software Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Digital Marketing Software Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Digital Marketing Software Picture
Table Product Specifications of Digital Marketing Software
Table Global Digital Marketing Software and Revenue (Million USD) Marke