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In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
Scope of the Report:
This report studies the Customer Journey Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Customer Journey Analytics market by product type and applications/end industries.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
The global Customer Journey Analytics market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of 18.6% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Customer Journey Analytics.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Web
Social media
Mobile
Branch/store
Call center
Others (surveys, promotional events, and sales representatives)
Market Segment by Applications, can be divided into
Customer segmentation and targeting
Customer behavioral analysis
Customer churn analysis
Campaign management
Brand management
Product management
Others (customer loyalty and process management)
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Customer Journey Analytics Market Overview
1.1 Product Overview and Scope of Customer Journey Analytics
1.2 Classification of Customer Journey Analytics by Types
1.2.1 Global Customer Journey Analytics Revenue Comparison by Types (2017-2023)
1.2.2 Global Customer Journey Analytics Revenue Market Share by Types in 2017
1.2.3 Web
1.2.4 Social media
1.2.5 Mobile
1.2.6 Email
1.2.7 Branch/store
1.2.8 Call center
1.2.9 Others (surveys, promotional events, and sales representatives)
1.3 Global Customer Journey Analytics Market by Application
1.3.1 Global Customer Journey Analytics Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Customer segmentation and targeting
1.3.3 Customer behavioral analysis
1.3.4 Customer churn analysis
1.3.5 Campaign management
1.3.6 Brand management
1.3.7 Product management
1.3.8 Others (customer loyalty and process management)
1.4 Global Customer Journey Analytics Market by Regions
1.4.1 Global Customer Journey Analytics Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Customer Journey Analytics Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Customer Journey Analytics Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Customer Journey Analytics Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Customer Journey Analytics Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Customer Journey Analytics Status and Prospect (2013-2023)
1.5 Global Market Size of Customer Journey Analytics (2013-2023)
2 Manufacturers Profiles
2.1 Salesforce
2.1.1 Business Overview
2.1.2 Customer Journey Analytics Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Salesforce Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.2 IBM
2.2.1 Business Overview
2.2.2 Customer Journey Analytics Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 IBM Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.3 Adobe Systems
2.3.1 Business Overview
2.3.2 Customer Journey Analytics Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Adobe Systems Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.4 Nice Systems
2.4.1 Business Overview
2.4.2 Customer Journey Analytics Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Nice Systems Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.5 SAP
2.5.1 Business Overview
2.5.2 Customer Journey Analytics Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 SAP Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.6 Verint Systems
2.6.1 Business Overview
2.6.2 Customer Journey Analytics Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Verint Systems Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.7 Pointillist
2.7.1 Business Overview
2.7.2 Customer Journey Analytics Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Pointillist Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.8 Clickfox
2.8.1 Business Overview
2.8.2 Customer Journey Analytics Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Clickfox Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.9 Quadient
2.9.1 Business Overview
2.9.2 Customer Journey Analytics Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Quadient Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.10 Kitewheel
2.10.1 Business Overview
2.10.2 Customer Journey Analytics Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Kitewheel Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.11 Servion
2.11.1 Business Overview
2.11.2 Customer Journey Analytics Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Servion Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.12 Callminer
2.12.1 Business Overview
2.12.2 Customer Journey Analytics Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Callminer Customer Journey Analytics Revenue, Gross Margin and Market Share (2016-2017)
3 Global Customer Journey Analytics Market Competition, by Players
3.1 Global Customer Journey Analytics Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Customer Journey Analytics Players Market Share
3.2.2 Top 10 Customer Journey Analytics Players Market Share
3.3 Market Competition Trend
4 Global Customer Journey Analytics Market Size by Regions
4.1 Global Customer Journey Analytics Revenue and Market Share by Regions
4.2 North America Customer Journey Analytics Revenue and Growth Rate (2013-2018)
4.3 Europe Customer Journey Analytics Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Customer Journey Analytics Revenue and Growth Rate (2013-2018)
4.5 South America Customer Journey Analytics Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Customer Journey Analytics Revenue and Growth Rate (2013-2018)
5 North America Customer Journey Analytics Revenue by Countries
5.1 North America Customer Journey Analytics Revenue by Countries (2013-2018)
5.2 USA Customer Journey Analytics Revenue and Growth Rate (2013-2018)
5.3 Canada Customer Journey Analytics Revenue and Growth Rate (2013-2018)
5.4 Mexico Customer Journey Analytics Revenue and Growth Rate (2013-2018)
6 Europe Customer Journey Analytics Revenue by Countries
6.1 Europe Customer Journey Analytics Revenue by Countries (2013-2018)
6.2 Germany Customer Journey Analytics Revenue and Growth Rate (2013-2018)
6.3 UK Customer Journey Analytics Revenue and Growth Rate (2013-2018)
6.4 France Customer Journey Analytics Revenue and Growth Rate (2013-2018)
6.5 Russia Customer Journey Analytics Revenue and Growth Rate (2013-2018)
6.6 Italy Customer Journey Analytics Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Customer Journey Analytics Revenue by Countries
7.1 Asia-Pacific Customer Journey Analytics Revenue by Countries (2013-2018)
7.2 China Customer Journey Analytics Revenue and Growth Rate (2013-2018)
7.3 Japan Customer Journey Analytics Revenue and Growth Rate (2013-2018)
7.4 Korea Customer Journey Analytics Revenue and Growth Rate (2013-2018)
7.5 India Customer Journey Analytics Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Customer Journey Analytics Revenue and Growth Rate (2013-2018)
8 South America Customer Journey Analytics Revenue by Countries
8.1 South America Customer Journey Analytics Revenue by Countries (2013-2018)
8.2 Brazil Customer Journey Analytics Revenue and Growth Rate (2013-2018)
8.3 Argentina Customer Journey Analytics Revenue and Growth Rate (2013-2018)
8.4 Colombia Customer Journey Analytics Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Customer Journey Analytics by Countries
9.1 Middle East and Africa Customer Journey Analytics Revenue by Countries (2013-2018)
9.2 Saudi Arabia Customer Journey Analytics Revenue and Growth Rate (2013-2018)
9.3 UAE Customer Journey Analytics Revenue and Growth Rate (2013-2018)
9.4 Egypt Customer Journey Analytics Revenue and Growth Rate (2013-2018)
9.5 Nigeria Customer Journey Analytics Revenue and Growth Rate (2013-2018)
9.6 South Africa Customer Journey Analytics Revenue and Growth Rate (2013-2018)
10 Global Customer Journey Analytics Market Segment by Type
10.1 Global Customer Journey Analytics Revenue and Market Share by Type (2013-2018)
10.2 Global Customer Journey Analytics Market Forecast by Type (2018-2023)
10.3 Web Revenue Growth Rate (2013-2023)
10.4 Social media Revenue Growth Rate (2013-2023)
10.5 Mobile Revenue Growth Rate (2013-2023)
10.6 Email Revenue Growth Rate (2013-2023)
10.7 Branch/store Revenue Growth Rate (2013-2023)
10.8 Call center Revenue Growth Rate (2013-2023)
10.9 Others (surveys, promotional events, and sales representatives) Revenue Growth Rate (2013-2023)
11 Global Customer Journey Analytics Market Segment by Application
11.1 Global Customer Journey Analytics Revenue Market Share by Application (2013-2018)
11.2 Customer Journey Analytics Market Forecast by Application (2018-2023)
11.3 Customer segmentation and targeting Revenue Growth (2013-2018)
11.4 Customer behavioral analysis Revenue Growth (2013-2018)
11.5 Customer churn analysis Revenue Growth (2013-2018)
11.6 Campaign management Revenue Growth (2013-2018)
11.7 Brand management Revenue Growth (2013-2018)
11.8 Product management Revenue Growth (2013-2018)
11.9 Others (customer loyalty and process management) Revenue Growth (2013-2018)
12 Global Customer Journey Analytics Market Size Forecast (2018-2023)
12.1 Global Customer Journey Analytics Market Size Forecast (2018-2023)
12.2 Global Customer Journey Analytics Market Forecast by Regions (2018-2023)
12.3 North America Customer Journey Analytics Revenue Market Forecast (2018-2023)
12.4 Europe Customer Journey Analytics Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Customer Journey Analytics Revenue Market Forecast (2018-2023)
12.6 South America Customer Journey Analytics Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Customer Journey Analytics Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Customer Journey Analytics Picture
Table Product Specifications of Customer Journey Analytics
Table Global Customer Journey Analytics and Revenue (Million USD) Marke
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