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Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unifiedcustomer database that is accessible to other systems.
Scope of the Report:
CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found.
The global Customer Data Platform market is valued at 640 million USD in 2017 and is expected to reach 2950 million USD by the end of 2023, growing at a CAGR of 29.0% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Customer Data Platform.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
This report studies the Customer Data Platform market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Customer Data Platform market by product type and applications/end industries.
Market Segment by Companies, this report covers
Oracle
SAP
Salesforce
Adobe
Nice
SAS Institute
Tealium
Segment
Zaius
AgilOne
ActionIQ
BlueConic
Ascent360
Evergage
Lytics
mParticle
NGDATA
IgnitionOne
Signal
Usermind
Amperity
Reltio
Ensighten
Fospha
SessionM
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Access
Analytics
Engagement
Market Segment by Applications, can be divided into
BFSI
Retail and eCommerce
Media and Entertainment
IT and Telecommunication
Automobile
Healthcare and Life Sciences
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Customer Data Platform Market Overview
1.1 Product Overview and Scope of Customer Data Platform
1.2 Classification of Customer Data Platform by Types
1.2.1 Global Customer Data Platform Revenue Comparison by Types (2017-2023)
1.2.2 Global Customer Data Platform Revenue Market Share by Types in 2017
1.2.3 Access
1.2.4 Analytics
1.2.5 Engagement
1.3 Global Customer Data Platform Market by Application
1.3.1 Global Customer Data Platform Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 BFSI
1.3.3 Retail and eCommerce
1.3.4 Media and Entertainment
1.3.5 IT and Telecommunication
1.3.6 Automobile
1.3.7 Healthcare and Life Sciences
1.3.8 Others
1.4 Global Customer Data Platform Market by Regions
1.4.1 Global Customer Data Platform Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Customer Data Platform Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Customer Data Platform Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Customer Data Platform Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Customer Data Platform Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Customer Data Platform Status and Prospect (2013-2023)
1.5 Global Market Size of Customer Data Platform (2013-2023)
2 Manufacturers Profiles
2.1 Oracle
2.1.1 Business Overview
2.1.2 Customer Data Platform Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Oracle Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.2 SAP
2.2.1 Business Overview
2.2.2 Customer Data Platform Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 SAP Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.3 Salesforce
2.3.1 Business Overview
2.3.2 Customer Data Platform Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Salesforce Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.4 Adobe
2.4.1 Business Overview
2.4.2 Customer Data Platform Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Adobe Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.5 Nice
2.5.1 Business Overview
2.5.2 Customer Data Platform Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Nice Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.6 SAS Institute
2.6.1 Business Overview
2.6.2 Customer Data Platform Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 SAS Institute Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.7 Tealium
2.7.1 Business Overview
2.7.2 Customer Data Platform Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Tealium Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.8 Segment
2.8.1 Business Overview
2.8.2 Customer Data Platform Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Segment Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.9 Zaius
2.9.1 Business Overview
2.9.2 Customer Data Platform Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Zaius Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.10 AgilOne
2.10.1 Business Overview
2.10.2 Customer Data Platform Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 AgilOne Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.11 ActionIQ
2.11.1 Business Overview
2.11.2 Customer Data Platform Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 ActionIQ Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.12 BlueConic
2.12.1 Business Overview
2.12.2 Customer Data Platform Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 BlueConic Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.13 Ascent360
2.13.1 Business Overview
2.13.2 Customer Data Platform Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Ascent360 Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.14 Evergage
2.14.1 Business Overview
2.14.2 Customer Data Platform Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Evergage Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.15 Lytics
2.15.1 Business Overview
2.15.2 Customer Data Platform Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Lytics Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.16 mParticle
2.16.1 Business Overview
2.16.2 Customer Data Platform Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 mParticle Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.17 NGDATA
2.17.1 Business Overview
2.17.2 Customer Data Platform Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 NGDATA Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.18 IgnitionOne
2.18.1 Business Overview
2.18.2 Customer Data Platform Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 IgnitionOne Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.19 Signal
2.19.1 Business Overview
2.19.2 Customer Data Platform Type and Applications
2.19.2.1 Product A
2.19.2.2 Product B
2.19.3 Signal Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.20 Usermind
2.20.1 Business Overview
2.20.2 Customer Data Platform Type and Applications
2.20.2.1 Product A
2.20.2.2 Product B
2.20.3 Usermind Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.21 Amperity
2.21.1 Business Overview
2.2.2 Customer Data Platform Type and Applications
2.21.2.1 Product A
2.21.2.2 Product B
2.21.3 Amperity Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.22 Reltio
2.22.1 Business Overview
2.22.2 Customer Data Platform Type and Applications
2.22.2.1 Product A
2.22.2.2 Product B
2.22.3 Reltio Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.23 Ensighten
2.23.1 Business Overview
2.23.2 Customer Data Platform Type and Applications
2.23.2.1 Product A
2.23.2.2 Product B
2.23.3 Ensighten Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.24 Fospha
2.24.1 Business Overview
2.24.2 Customer Data Platform Type and Applications
2.24.2.1 Product A
2.24.2.2 Product B
2.24.3 Fospha Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
2.25 SessionM
2.25.1 Business Overview
2.25.2 Customer Data Platform Type and Applications
2.25.2.1 Product A
2.25.2.2 Product B
2.25.3 SessionM Customer Data Platform Revenue, Gross Margin and Market Share (2016-2017)
3 Global Customer Data Platform Market Competition, by Players
3.1 Global Customer Data Platform Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Customer Data Platform Players Market Share
3.2.2 Top 10 Customer Data Platform Players Market Share
3.3 Market Competition Trend
4 Global Customer Data Platform Market Size by Regions
4.1 Global Customer Data Platform Revenue and Market Share by Regions
4.2 North America Customer Data Platform Revenue and Growth Rate (2013-2018)
4.3 Europe Customer Data Platform Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Customer Data Platform Revenue and Growth Rate (2013-2018)
4.5 South America Customer Data Platform Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Customer Data Platform Revenue and Growth Rate (2013-2018)
5 North America Customer Data Platform Revenue by Countries
5.1 North America Customer Data Platform Revenue by Countries (2013-2018)
5.2 USA Customer Data Platform Revenue and Growth Rate (2013-2018)
5.3 Canada Customer Data Platform Revenue and Growth Rate (2013-2018)
5.4 Mexico Customer Data Platform Revenue and Growth Rate (2013-2018)
6 Europe Customer Data Platform Revenue by Countries
6.1 Europe Customer Data Platform Revenue by Countries (2013-2018)
6.2 Germany Customer Data Platform Revenue and Growth Rate (2013-2018)
6.3 UK Customer Data Platform Revenue and Growth Rate (2013-2018)
6.4 France Customer Data Platform Revenue and Growth Rate (2013-2018)
6.5 Russia Customer Data Platform Revenue and Growth Rate (2013-2018)
6.6 Italy Customer Data Platform Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Customer Data Platform Revenue by Countries
7.1 Asia-Pacific Customer Data Platform Revenue by Countries (2013-2018)
7.2 China Customer Data Platform Revenue and Growth Rate (2013-2018)
7.3 Japan Customer Data Platform Revenue and Growth Rate (2013-2018)
7.4 Korea Customer Data Platform Revenue and Growth Rate (2013-2018)
7.5 India Customer Data Platform Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Customer Data Platform Revenue and Growth Rate (2013-2018)
8 South America Customer Data Platform Revenue by Countries
8.1 South America Customer Data Platform Revenue by Countries (2013-2018)
8.2 Brazil Customer Data Platform Revenue and Growth Rate (2013-2018)
8.3 Argentina Customer Data Platform Revenue and Growth Rate (2013-2018)
8.4 Colombia Customer Data Platform Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Customer Data Platform by Countries
9.1 Middle East and Africa Customer Data Platform Revenue by Countries (2013-2018)
9.2 Saudi Arabia Customer Data Platform Revenue and Growth Rate (2013-2018)
9.3 UAE Customer Data Platform Revenue and Growth Rate (2013-2018)
9.4 Egypt Customer Data Platform Revenue and Growth Rate (2013-2018)
9.5 Nigeria Customer Data Platform Revenue and Growth Rate (2013-2018)
9.6 South Africa Customer Data Platform Revenue and Growth Rate (2013-2018)
10 Global Customer Data Platform Market Segment by Type
10.1 Global Customer Data Platform Revenue and Market Share by Type (2013-2018)
10.2 Global Customer Data Platform Market Forecast by Type (2018-2023)
10.3 Access Revenue Growth Rate (2013-2023)
10.4 Analytics Revenue Growth Rate (2013-2023)
10.5 Engagement Revenue Growth Rate (2013-2023)
11 Global Customer Data Platform Market Segment by Application
11.1 Global Customer Data Platform Revenue Market Share by Application (2013-2018)
11.2 Customer Data Platform Market Forecast by Application (2018-2023)
11.3 BFSI Revenue Growth (2013-2018)
11.4 Retail and eCommerce Revenue Growth (2013-2018)
11.5 Media and Entertainment Revenue Growth (2013-2018)
11.6 IT and Telecommunication Revenue Growth (2013-2018)
11.7 Automobile Revenue Growth (2013-2018)
11.8 Healthcare and Life Sciences Revenue Growth (2013-2018)
11.9 Others Revenue Growth (2013-2018)
12 Global Customer Data Platform Market Size Forecast (2018-2023)
12.1 Global Customer Data Platform Market Size Forecast (2018-2023)
12.2 Global Customer Data Platform Market Forecast by Regions (2018-2023)
12.3 North America Customer Data Platform Revenue Market Forecast (2018-2023)
12.4 Europe Customer Data Platform Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Customer Data Platform Revenue Market Forecast (2018-2023)
12.6 South America Customer Data Platform Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Customer Data Platform Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Customer Data Platform Picture
Table Product Specifications of Customer Data Platform
Table Global Customer Data Platform and Revenue (Million USD) Market Split by P
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Global Outreach6 Major regions and 40+ countries level analysis accomplished
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