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Craft beer - what used to be referred to as 'micro-brewed' or 'boutique' beer - took its modern roots in the United States around thirty years ago as a new breed of keen brewers rediscovered lost styles and interesting, flavoursome brews. Australia, New Zealand, Canada, Japan and Scandinavia and pockets of Europe are today leading the charge, providing alternatives to the traditional Euro-style lagers.
Scope of the Report:
Craft beer is fetching higher sales than traditional beer due to endeavors from local and international brewers that are expanding their distribution network and at the same time offering exciting new flavors and tastes. The rising consumer preference for low alcohol by volume (ABV) beer is fueling the growth of the global craft beer market.
Consumers are increasingly preferring new styles and flavors of craft beer thus boosting its marketability. With the use of premium quality raw materials and advanced brewing techniques, major chunk of beer consumers have been successfully diverted to craft beer segment from mainstream beer.
The craft beer industry is majorly driven by its Premiumization aspect, wherein the consumers willingly pay higher prices for craft beer than its traditional counterparts due to its exotic flavor profile and convenience of making. Thus, higher margins associated with craft beer fetches higher profitability.
The global craft beer market is segmented by type, distribution and geography. Based on the type of craft beer, the market has been further segmented into Ales (Pale, strong, Indian, brown and Scottish styles), Pilseners and Pale Lagers, Wild/Sour Beer, Wheat Beers, Porters, Stouts, Bocks, Hybrid and Specialty Beers. India pale ale (IPAs) are a major growth driver followed by pilsners.
Based on the distribution channels, the market is further segmented into on-trade and off-trade distribution. The former sub-category is the one wherein the alcoholic drinks are sold in bars, restaurants, clubs and pubs and similar channels. The off-trade distribution is the one where craft beer is distributed through retailers, wholesalers, and online channels.
Due to the rapid growth of hospitality sector particularly in the developed economies, the on-trade distribution channels have promising growth potential. On the contrary, the off-trade distribution has higher growth prospects in emerging economies where affordability is the key to sales performance.
The worldwide market for Craft Beer is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019, according to a new study.
This report focuses on the Craft Beer in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
Market Segment by Manufacturers, this report covers
Budweiser
Yuengling
The Boston Beer Company
Sierra Nevada
New Belgium Brewing
Gambrinus
Lagunitas
Bell’s Brewery
Deschutes
Stone Brewery
Firestone Walker Brewing
Brooklyn Brewery
Dogfish Head Craft Brewery
Founders Brewing
SweetWater Brewing
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Ales
Lagers
Market Segment by Applications, can be divided into
Bar
Food Service
Retail
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Craft Beer product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top manufacturers of Craft Beer, with price, sales, revenue and global market share of Craft Beer in 2017 and 2018.
Chapter 3, the Craft Beer competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Craft Beer breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.
Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.
Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.
Chapter 12, Craft Beer market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.
Chapter 13, 14 and 15, to describe Craft Beer sales channel, distributors, customers, research findings and conclusion, appendix and data source.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Market Overview
1.1 Craft Beer Introduction
1.2 Market Analysis by Type
1.2.1 Ales
1.2.2 Lagers
1.3 Market Analysis by Applications
1.3.1 Bar
1.3.2 Food Service
1.3.3 Retail
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2014-2024)
1.4.1.2 Canada Market States and Outlook (2014-2024)
1.4.1.3 Mexico Market States and Outlook (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2014-2024)
1.4.2.2 France Market States and Outlook (2014-2024)
1.4.2.3 UK Market States and Outlook (2014-2024)
1.4.2.4 Russia Market States and Outlook (2014-2024)
1.4.2.5 Italy Market States and Outlook (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2014-2024)
1.4.3.2 Japan Market States and Outlook (2014-2024)
1.4.3.3 Korea Market States and Outlook (2014-2024)
1.4.3.4 India Market States and Outlook (2014-2024)
1.4.3.5 Southeast Asia Market States and Outlook (2014-2024)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2014-2024)
1.4.4.2 Egypt Market States and Outlook (2014-2024)
1.4.4.3 Saudi Arabia Market States and Outlook (2014-2024)
1.4.4.4 South Africa Market States and Outlook (2014-2024)
1.4.4.5 Turkey Market States and Outlook (2014-2024)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Budweiser
2.1.1 Business Overview
2.1.2 Craft Beer Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Budweiser Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.2 Yuengling
2.2.1 Business Overview
2.2.2 Craft Beer Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Yuengling Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.3 The Boston Beer Company
2.3.1 Business Overview
2.3.2 Craft Beer Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 The Boston Beer Company Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.4 Sierra Nevada
2.4.1 Business Overview
2.4.2 Craft Beer Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Sierra Nevada Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.5 New Belgium Brewing
2.5.1 Business Overview
2.5.2 Craft Beer Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 New Belgium Brewing Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.6 Gambrinus
2.6.1 Business Overview
2.6.2 Craft Beer Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Gambrinus Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.7 Lagunitas
2.7.1 Business Overview
2.7.2 Craft Beer Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Lagunitas Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.8 Bell’s Brewery
2.8.1 Business Overview
2.8.2 Craft Beer Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Bell’s Brewery Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.9 Deschutes
2.9.1 Business Overview
2.9.2 Craft Beer Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Deschutes Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.10 Stone Brewery
2.10.1 Business Overview
2.10.2 Craft Beer Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Stone Brewery Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.11 Firestone Walker Brewing
2.11.1 Business Overview
2.11.2 Craft Beer Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Firestone Walker Brewing Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.12 Brooklyn Brewery
2.12.1 Business Overview
2.12.2 Craft Beer Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Brooklyn Brewery Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.13 Dogfish Head Craft Brewery
2.13.1 Business Overview
2.13.2 Craft Beer Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Dogfish Head Craft Brewery Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.14 Founders Brewing
2.14.1 Business Overview
2.14.2 Craft Beer Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Founders Brewing Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
2.15 SweetWater Brewing
2.15.1 Business Overview
2.15.2 Craft Beer Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 SweetWater Brewing Craft Beer Sales, Price, Revenue, Gross Margin and Market Share (2017-2018)
3 Global Craft Beer Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
3.1 Global Craft Beer Sales and Market Share by Manufacturer (2017-2018)
3.2 Global Craft Beer Revenue and Market Share by Manufacturer (2017-2018)
3.3 Market Concentration Rate
3.3.1 Top 3 Craft Beer Manufacturer Market Share in 2018
3.3.2 Top 6 Craft Beer Manufacturer Market Share in 2018
3.4 Market Competition Trend
4 Global Craft Beer Market Analysis by Regions
4.1 Global Craft Beer Sales, Revenue and Market Share by Regions
4.1.1 Global Craft Beer Sales and Market Share by Regions (2014-2019)
4.1.2 Global Craft Beer Revenue and Market Share by Regions (2014-2019)
4.2 North America Craft Beer Sales and Growth Rate (2014-2019)
4.3 Europe Craft Beer Sales and Growth Rate (2014-2019)
4.4 Asia-Pacific Craft Beer Sales and Growth Rate (2014-2019)
4.5 South America Craft Beer Sales and Growth Rate (2014-2019)
4.6 Middle East and Africa Craft Beer Sales and Growth Rate (2014-2019)
5 North America Craft Beer by Country
5.1 North America Craft Beer Sales, Revenue and Market Share by Country
5.1.1 North America Craft Beer Sales and Market Share by Country (2014-2019)
5.1.2 North America Craft Beer Revenue and Market Share by Country (2014-2019)
5.2 United States Craft Beer Sales and Growth Rate (2014-2019)
5.3 Canada Craft Beer Sales and Growth Rate (2014-2019)
5.4 Mexico Craft Beer Sales and Growth Rate (2014-2019)
6 Europe Craft Beer by Country
6.1 Europe Craft Beer Sales, Revenue and Market Share by Country
6.1.1 Europe Craft Beer Sales and Market Share by Country (2014-2019)
6.1.2 Europe Craft Beer Revenue and Market Share by Country (2014-2019)
6.2 Germany Craft Beer Sales and Growth Rate (2014-2019)
6.3 UK Craft Beer Sales and Growth Rate (2014-2019)
6.4 France Craft Beer Sales and Growth Rate (2014-2019)
6.5 Russia Craft Beer Sales and Growth Rate (2014-2019)
6.6 Italy Craft Beer Sales and Growth Rate (2014-2019)
7 Asia-Pacific Craft Beer by Country
7.1 Asia-Pacific Craft Beer Sales, Revenue and Market Share by Country
7.1.1 Asia-Pacific Craft Beer Sales and Market Share by Country (2014-2019)
7.1.2 Asia-Pacific Craft Beer Revenue and Market Share by Country (2014-2019)
7.2 China Craft Beer Sales and Growth Rate (2014-2019)
7.3 Japan Craft Beer Sales and Growth Rate (2014-2019)
7.4 Korea Craft Beer Sales and Growth Rate (2014-2019)
7.5 India Craft Beer Sales and Growth Rate (2014-2019)
7.6 Southeast Asia Craft Beer Sales and Growth Rate (2014-2019)
8 South America Craft Beer by Country
8.1 South America Craft Beer Sales, Revenue and Market Share by Country
8.1.1 South America Craft Beer Sales and Market Share by Country (2014-2019)
8.1.2 South America Craft Beer Revenue and Market Share by Country (2014-2019)
8.2 Brazil Craft Beer Sales and Growth Rate (2014-2019)
8.3 Argentina Craft Beer Sales and Growth Rate (2014-2019)
8.4 Colombia Craft Beer Sales and Growth Rate (2014-2019)
9 Middle East and Africa Craft Beer by Countries
9.1 Middle East and Africa Craft Beer Sales, Revenue and Market Share by Country
9.1.1 Middle East and Africa Craft Beer Sales and Market Share by Country (2014-2019)
9.1.2 Middle East and Africa Craft Beer Revenue and Market Share by Country (2014-2019)
9.2 Saudi Arabia Craft Beer Sales and Growth Rate (2014-2019)
9.3 Turkey Craft Beer Sales and Growth Rate (2014-2019)
9.4 Egypt Craft Beer Sales and Growth Rate (2014-2019)
9.5 Nigeria Craft Beer Sales and Growth Rate (2014-2019)
9.6 South Africa Craft Beer Sales and Growth Rate (2014-2019)
10 Global Craft Beer Market Segment by Type
10.1 Global Craft Beer Sales, Revenue and Market Share by Type (2014-2019)
10.1.1 Global Craft Beer Sales and Market Share by Type (2014-2019)
10.1.2 Global Craft Beer Revenue and Market Share by Type (2014-2019)
10.2 Ales Sales Growth and Price
10.2.1 Global Ales Sales Growth (2014-2019)
10.2.2 Global Ales Price (2014-2019)
10.3 Lagers Sales Growth and Price
10.3.1 Global Lagers Sales Growth (2014-2019)
10.3.2 Global Lagers Price (2014-2019)
11 Global Craft Beer Market Segment by Application
11.1 Global Craft Beer Sales Market Share by Application (2014-2019)
11.2 Bar Sales Growth (2014-2019)
11.3 Food Service Sales Growth (2014-2019)
11.4 Retail Sales Growth (2014-2019)
12 Craft Beer Market Forecast (2019-2024)
12.1 Global Craft Beer Sales, Revenue and Growth Rate (2019-2024)
12.2 Craft Beer Market Forecast by Regions (2019-2024)
12.2.1 North America Craft Beer Market Forecast (2019-2024)
12.2.2 Europe Craft Beer Market Forecast (2019-2024)
12.2.3 Asia-Pacific Craft Beer Market Forecast (2019-2024)
12.2.4 South America Craft Beer Market Forecast (2019-2024)
12.2.5 Middle East and Africa Craft Beer Market Forecast (2019-2024)
12.3 Craft Beer Market Forecast by Type (2019-2024)
12.3.1 Global Craft Beer Sales Forecast by Type (2019-2024)
12.3.2 Global Craft Beer Market Share Forecast by Type (2019-2024)
12.4 Craft Beer Market Forecast by Application (2019-2024)
12.4.1 Global Craft Beer Sales Forecast by Application (2019-2024)
12.4.2 Global Craft Beer Market Share Forecast by Application (2019-2024)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Data Source
List of Tables and Figures
Figure Craft Beer Picture
Table Product Specifications of Craft Beer
Figure Global Sales Market Share of Craft Beer by Types in 2018
Table Craft Beer Types for
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