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Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
Scope of the Report:
This report studies the Clickstream Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Clickstream Analytics market by product type and applications/end industries.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
The clickstream analytics market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
The global Clickstream Analytics market is valued at 730 million USD in 2017 and is expected to reach 1750 million USD by the end of 2023, growing at a CAGR of 15.8% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Clickstream Analytics.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM Corporation (US)
Microsoft Corporation (US)
Oracle Corporation (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Software
Services
Market Segment by Applications, can be divided into
Click path optimization
Website/application optimization
Customer analysis
Basket analysis and personalization
Traffic analysis
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Clickstream Analytics Market Overview
1.1 Product Overview and Scope of Clickstream Analytics
1.2 Classification of Clickstream Analytics by Types
1.2.1 Global Clickstream Analytics Revenue Comparison by Types (2017-2023)
1.2.2 Global Clickstream Analytics Revenue Market Share by Types in 2017
1.2.3 Software
1.2.4 Services
1.3 Global Clickstream Analytics Market by Application
1.3.1 Global Clickstream Analytics Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Click path optimization
1.3.3 Website/application optimization
1.3.4 Customer analysis
1.3.5 Basket analysis and personalization
1.3.6 Traffic analysis
1.3.7 Others
1.4 Global Clickstream Analytics Market by Regions
1.4.1 Global Clickstream Analytics Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Clickstream Analytics Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Clickstream Analytics Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Clickstream Analytics Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Clickstream Analytics Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Clickstream Analytics Status and Prospect (2013-2023)
1.5 Global Market Size of Clickstream Analytics (2013-2023)
2 Manufacturers Profiles
2.1 Adobe Systems (US)
2.1.1 Business Overview
2.1.2 Clickstream Analytics Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Adobe Systems (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.2 AT Internet (US)
2.2.1 Business Overview
2.2.2 Clickstream Analytics Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 AT Internet (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.3 Google (US)
2.3.1 Business Overview
2.3.2 Clickstream Analytics Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Google (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.4 IBM Corporation (US)
2.4.1 Business Overview
2.4.2 Clickstream Analytics Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 IBM Corporation (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.5 Microsoft Corporation (US)
2.5.1 Business Overview
2.5.2 Clickstream Analytics Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Microsoft Corporation (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.6 Oracle Corporation (US)
2.6.1 Business Overview
2.6.2 Clickstream Analytics Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Oracle Corporation (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.7 SAP SE (Germany)
2.7.1 Business Overview
2.7.2 Clickstream Analytics Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 SAP SE (Germany) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.8 Connexity (US)
2.8.1 Business Overview
2.8.2 Clickstream Analytics Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Connexity (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.9 Hewlett Packard Enterprise (US)
2.9.1 Business Overview
2.9.2 Clickstream Analytics Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Hewlett Packard Enterprise (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.10 Jumpshot (US)
2.10.1 Business Overview
2.10.2 Clickstream Analytics Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Jumpshot (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.11 Splunk (US)
2.11.1 Business Overview
2.11.2 Clickstream Analytics Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Splunk (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.12 Talend (US)
2.12.1 Business Overview
2.12.2 Clickstream Analytics Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Talend (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.13 Verto Analytics (Finland)
2.13.1 Business Overview
2.13.2 Clickstream Analytics Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Verto Analytics (Finland) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.14 Webtrends Corporation (US)
2.14.1 Business Overview
2.14.2 Clickstream Analytics Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Webtrends Corporation (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.15 Vlocity, Inc (US)
2.15.1 Business Overview
2.15.2 Clickstream Analytics Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Vlocity, Inc (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)
3 Global Clickstream Analytics Market Competition, by Players
3.1 Global Clickstream Analytics Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Clickstream Analytics Players Market Share
3.2.2 Top 10 Clickstream Analytics Players Market Share
3.3 Market Competition Trend
4 Global Clickstream Analytics Market Size by Regions
4.1 Global Clickstream Analytics Revenue and Market Share by Regions
4.2 North America Clickstream Analytics Revenue and Growth Rate (2013-2018)
4.3 Europe Clickstream Analytics Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Clickstream Analytics Revenue and Growth Rate (2013-2018)
4.5 South America Clickstream Analytics Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Clickstream Analytics Revenue and Growth Rate (2013-2018)
5 North America Clickstream Analytics Revenue by Countries
5.1 North America Clickstream Analytics Revenue by Countries (2013-2018)
5.2 USA Clickstream Analytics Revenue and Growth Rate (2013-2018)
5.3 Canada Clickstream Analytics Revenue and Growth Rate (2013-2018)
5.4 Mexico Clickstream Analytics Revenue and Growth Rate (2013-2018)
6 Europe Clickstream Analytics Revenue by Countries
6.1 Europe Clickstream Analytics Revenue by Countries (2013-2018)
6.2 Germany Clickstream Analytics Revenue and Growth Rate (2013-2018)
6.3 UK Clickstream Analytics Revenue and Growth Rate (2013-2018)
6.4 France Clickstream Analytics Revenue and Growth Rate (2013-2018)
6.5 Russia Clickstream Analytics Revenue and Growth Rate (2013-2018)
6.6 Italy Clickstream Analytics Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Clickstream Analytics Revenue by Countries
7.1 Asia-Pacific Clickstream Analytics Revenue by Countries (2013-2018)
7.2 China Clickstream Analytics Revenue and Growth Rate (2013-2018)
7.3 Japan Clickstream Analytics Revenue and Growth Rate (2013-2018)
7.4 Korea Clickstream Analytics Revenue and Growth Rate (2013-2018)
7.5 India Clickstream Analytics Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Clickstream Analytics Revenue and Growth Rate (2013-2018)
8 South America Clickstream Analytics Revenue by Countries
8.1 South America Clickstream Analytics Revenue by Countries (2013-2018)
8.2 Brazil Clickstream Analytics Revenue and Growth Rate (2013-2018)
8.3 Argentina Clickstream Analytics Revenue and Growth Rate (2013-2018)
8.4 Colombia Clickstream Analytics Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Clickstream Analytics by Countries
9.1 Middle East and Africa Clickstream Analytics Revenue by Countries (2013-2018)
9.2 Saudi Arabia Clickstream Analytics Revenue and Growth Rate (2013-2018)
9.3 UAE Clickstream Analytics Revenue and Growth Rate (2013-2018)
9.4 Egypt Clickstream Analytics Revenue and Growth Rate (2013-2018)
9.5 Nigeria Clickstream Analytics Revenue and Growth Rate (2013-2018)
9.6 South Africa Clickstream Analytics Revenue and Growth Rate (2013-2018)
10 Global Clickstream Analytics Market Segment by Type
10.1 Global Clickstream Analytics Revenue and Market Share by Type (2013-2018)
10.2 Global Clickstream Analytics Market Forecast by Type (2018-2023)
10.3 Software Revenue Growth Rate (2013-2023)
10.4 Services Revenue Growth Rate (2013-2023)
11 Global Clickstream Analytics Market Segment by Application
11.1 Global Clickstream Analytics Revenue Market Share by Application (2013-2018)
11.2 Clickstream Analytics Market Forecast by Application (2018-2023)
11.3 Click path optimization Revenue Growth (2013-2018)
11.4 Website/application optimization Revenue Growth (2013-2018)
11.5 Customer analysis Revenue Growth (2013-2018)
11.6 Basket analysis and personalization Revenue Growth (2013-2018)
11.7 Traffic analysis Revenue Growth (2013-2018)
11.8 Others Revenue Growth (2013-2018)
12 Global Clickstream Analytics Market Size Forecast (2018-2023)
12.1 Global Clickstream Analytics Market Size Forecast (2018-2023)
12.2 Global Clickstream Analytics Market Forecast by Regions (2018-2023)
12.3 North America Clickstream Analytics Revenue Market Forecast (2018-2023)
12.4 Europe Clickstream Analytics Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Clickstream Analytics Revenue Market Forecast (2018-2023)
12.6 South America Clickstream Analytics Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Clickstream Analytics Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Clickstream Analytics Picture
Table Product Specifications of Clickstream Analytics
Table Global Clickstream Analytics and Revenue (Million USD) Market Split by Prod
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