Brand management software is a software used for managing brand assets like social media contents, websites, trade show materials, press releases, blogs, sales presentations, advertisements, print media, direct mailings, images, and marketing communications. Brand management software is a software for managing brand assets. The software includes several features for data management and organization of brand assets.
Scope of the Report:
This report studies the Brand Management Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Brand Management Software market by product type and applications/end industries.
One of the major drivers for this market is Need for protecting brand identity. For maintaining the sustainability of a brand, it is essential that the company maintains and communicates a visual identity through several channels. The visual identity, which includes fonts and logos, should be updated consistently. This must be done with complete awareness regarding brand history and vision by involving all relevant employees in the process. In addition, any change made in visual identity should be reflected in all the subsequent works of the company.
The Americas is estimated to be the major revenue contributor to the brand management software market due to the influential presence of US that contains the largest companies and consultants that are increasingly demanding the software. The implementation of brand management software aids to increase brand integrity and productivity, and decreases expenses. Additionaly it also optimizes campaigns using the search and analytics functionality by tracking the contents users view.
The global Brand Management Software market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Brand Management Software.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Brandworkz
Bynder
Hootsuite Media
MarcomCentral
Webdam
BLUE Software
Brandfolder Digital Asset Management
Brandwatch
MediaValet
Meltwater
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Cloud Based
On Premise
Market Segment by Applications, can be divided into
Office
Commercial
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Brand Management Software Market Overview
1.1 Product Overview and Scope of Brand Management Software
1.2 Classification of Brand Management Software by Types
1.2.1 Global Brand Management Software Revenue Comparison by Types (2017-2023)
1.2.2 Global Brand Management Software Revenue Market Share by Types in 2017
1.2.3 Cloud Based
1.2.4 On Premise
1.3 Global Brand Management Software Market by Application
1.3.1 Global Brand Management Software Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Office
1.3.3 Commercial
1.3.4 Others
1.4 Global Brand Management Software Market by Regions
1.4.1 Global Brand Management Software Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Brand Management Software Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Brand Management Software Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Brand Management Software Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Brand Management Software Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Brand Management Software Status and Prospect (2013-2023)
1.5 Global Market Size of Brand Management Software (2013-2023)
2 Manufacturers Profiles
2.1 Brandworkz
2.1.1 Business Overview
2.1.2 Brand Management Software Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Brandworkz Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.2 Bynder
2.2.1 Business Overview
2.2.2 Brand Management Software Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Bynder Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.3 Hootsuite Media
2.3.1 Business Overview
2.3.2 Brand Management Software Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Hootsuite Media Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.4 MarcomCentral
2.4.1 Business Overview
2.4.2 Brand Management Software Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 MarcomCentral Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.5 Webdam
2.5.1 Business Overview
2.5.2 Brand Management Software Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Webdam Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.6 BLUE Software
2.6.1 Business Overview
2.6.2 Brand Management Software Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 BLUE Software Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.7 Brandfolder Digital Asset Management
2.7.1 Business Overview
2.7.2 Brand Management Software Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Brandfolder Digital Asset Management Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.8 Brandwatch
2.8.1 Business Overview
2.8.2 Brand Management Software Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Brandwatch Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.9 MediaValet
2.9.1 Business Overview
2.9.2 Brand Management Software Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 MediaValet Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
2.10 Meltwater
2.10.1 Business Overview
2.10.2 Brand Management Software Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Meltwater Brand Management Software Revenue, Gross Margin and Market Share (2016-2017)
3 Global Brand Management Software Market Competition, by Players
3.1 Global Brand Management Software Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Brand Management Software Players Market Share
3.2.2 Top 10 Brand Management Software Players Market Share
3.3 Market Competition Trend
4 Global Brand Management Software Market Size by Regions
4.1 Global Brand Management Software Revenue and Market Share by Regions
4.2 North America Brand Management Software Revenue and Growth Rate (2013-2018)
4.3 Europe Brand Management Software Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Brand Management Software Revenue and Growth Rate (2013-2018)
4.5 South America Brand Management Software Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Brand Management Software Revenue and Growth Rate (2013-2018)
5 North America Brand Management Software Revenue by Countries
5.1 North America Brand Management Software Revenue by Countries (2013-2018)
5.2 USA Brand Management Software Revenue and Growth Rate (2013-2018)
5.3 Canada Brand Management Software Revenue and Growth Rate (2013-2018)
5.4 Mexico Brand Management Software Revenue and Growth Rate (2013-2018)
6 Europe Brand Management Software Revenue by Countries
6.1 Europe Brand Management Software Revenue by Countries (2013-2018)
6.2 Germany Brand Management Software Revenue and Growth Rate (2013-2018)
6.3 UK Brand Management Software Revenue and Growth Rate (2013-2018)
6.4 France Brand Management Software Revenue and Growth Rate (2013-2018)
6.5 Russia Brand Management Software Revenue and Growth Rate (2013-2018)
6.6 Italy Brand Management Software Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Brand Management Software Revenue by Countries
7.1 Asia-Pacific Brand Management Software Revenue by Countries (2013-2018)
7.2 China Brand Management Software Revenue and Growth Rate (2013-2018)
7.3 Japan Brand Management Software Revenue and Growth Rate (2013-2018)
7.4 Korea Brand Management Software Revenue and Growth Rate (2013-2018)
7.5 India Brand Management Software Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Brand Management Software Revenue and Growth Rate (2013-2018)
8 South America Brand Management Software Revenue by Countries
8.1 South America Brand Management Software Revenue by Countries (2013-2018)
8.2 Brazil Brand Management Software Revenue and Growth Rate (2013-2018)
8.3 Argentina Brand Management Software Revenue and Growth Rate (2013-2018)
8.4 Colombia Brand Management Software Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Brand Management Software by Countries
9.1 Middle East and Africa Brand Management Software Revenue by Countries (2013-2018)
9.2 Saudi Arabia Brand Management Software Revenue and Growth Rate (2013-2018)
9.3 UAE Brand Management Software Revenue and Growth Rate (2013-2018)
9.4 Egypt Brand Management Software Revenue and Growth Rate (2013-2018)
9.5 Nigeria Brand Management Software Revenue and Growth Rate (2013-2018)
9.6 South Africa Brand Management Software Revenue and Growth Rate (2013-2018)
10 Global Brand Management Software Market Segment by Type
10.1 Global Brand Management Software Revenue and Market Share by Type (2013-2018)
10.2 Global Brand Management Software Market Forecast by Type (2018-2023)
10.3 Cloud Based Revenue Growth Rate (2013-2023)
10.4 On Premise Revenue Growth Rate (2013-2023)
11 Global Brand Management Software Market Segment by Application
11.1 Global Brand Management Software Revenue Market Share by Application (2013-2018)
11.2 Brand Management Software Market Forecast by Application (2018-2023)
11.3 Office Revenue Growth (2013-2018)
11.4 Commercial Revenue Growth (2013-2018)
11.5 Others Revenue Growth (2013-2018)
12 Global Brand Management Software Market Size Forecast (2018-2023)
12.1 Global Brand Management Software Market Size Forecast (2018-2023)
12.2 Global Brand Management Software Market Forecast by Regions (2018-2023)
12.3 North America Brand Management Software Revenue Market Forecast (2018-2023)
12.4 Europe Brand Management Software Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Brand Management Software Revenue Market Forecast (2018-2023)
12.6 South America Brand Management Software Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Brand Management Software Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Brand Management Software Picture
Table Product Specifications of Brand Management Software
Table Global Brand Management Software and Revenue (Million USD) Market S