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Behavioral Analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT.
Scope of the Report:
Behavioral analytics utilizes the massive volumes of raw user event data captured during sessions in which consumers use application, game, or website, including traffic data like navigation path, clicks, social media interactions, purchasing decisions and marketing responsiveness. Also, the event-data can include advertising metrics like click-to-conversion time, as well as comparisons between other metrics like the monetary value of an order and the amount of time spent on the site.[1] These data points are then compiled and analyzed, whether by looking at session progression from when a user first entered the platform until a sale was made, or what other products a user bought or looked at before this purchase. Behavioral analysis allows future actions and trends to be predicted based on the collection of such data.
The global Behavior Analytics market is valued at 280 million USD in 2017 and is expected to reach 280 million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Behavior Analytics.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
This report studies the Behavior Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Behavior Analytics market by product type and applications/end industries.
Market Segment by Companies, this report covers
Balabit Corp.
Bay Dynamics
Bottomline Technologies
Cynet Security Ltd.
Dtex Systems
E8 Security Inc.
Exabeam Inc.
Fortscale Security Ltd.
Gurucul Solutions LLC
HP Enterprise
IBM Corporation
MaAfee LLC
Interset Inc.
LogRhythm Inc.
Rapid7
Securonix Inc.
Others
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
On Premise Deployment
On Clound Deployment
Market Segment by Applications, can be divided into
BFSI
IT and Telecom
Military and Defense
Government
Retail and Ecommerce
Healthcare
Energy and Utility
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Behavior Analytics Market Overview
1.1 Product Overview and Scope of Behavior Analytics
1.2 Classification of Behavior Analytics by Types
1.2.1 Global Behavior Analytics Revenue Comparison by Types (2017-2023)
1.2.2 Global Behavior Analytics Revenue Market Share by Types in 2017
1.2.3 On Premise Deployment
1.2.4 On Clound Deployment
1.3 Global Behavior Analytics Market by Application
1.3.1 Global Behavior Analytics Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 BFSI
1.3.3 IT and Telecom
1.3.4 Military and Defense
1.3.5 Government
1.3.6 Retail and Ecommerce
1.3.7 Healthcare
1.3.8 Energy and Utility
1.3.9 Others
1.4 Global Behavior Analytics Market by Regions
1.4.1 Global Behavior Analytics Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Behavior Analytics Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Behavior Analytics Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Behavior Analytics Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Behavior Analytics Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Behavior Analytics Status and Prospect (2013-2023)
1.5 Global Market Size of Behavior Analytics (2013-2023)
2 Manufacturers Profiles
2.1 Balabit Corp.
2.1.1 Business Overview
2.1.2 Behavior Analytics Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Balabit Corp. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.2 Bay Dynamics
2.2.1 Business Overview
2.2.2 Behavior Analytics Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Bay Dynamics Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.3 Bottomline Technologies
2.3.1 Business Overview
2.3.2 Behavior Analytics Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Bottomline Technologies Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.4 Cynet Security Ltd.
2.4.1 Business Overview
2.4.2 Behavior Analytics Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Cynet Security Ltd. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.5 Dtex Systems
2.5.1 Business Overview
2.5.2 Behavior Analytics Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Dtex Systems Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.6 E8 Security Inc.
2.6.1 Business Overview
2.6.2 Behavior Analytics Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 E8 Security Inc. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.7 Exabeam Inc.
2.7.1 Business Overview
2.7.2 Behavior Analytics Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Exabeam Inc. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.8 Fortscale Security Ltd.
2.8.1 Business Overview
2.8.2 Behavior Analytics Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Fortscale Security Ltd. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.9 Gurucul Solutions LLC
2.9.1 Business Overview
2.9.2 Behavior Analytics Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Gurucul Solutions LLC Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.10 HP Enterprise
2.10.1 Business Overview
2.10.2 Behavior Analytics Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 HP Enterprise Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.11 IBM Corporation
2.11.1 Business Overview
2.11.2 Behavior Analytics Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 IBM Corporation Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.12 MaAfee LLC
2.12.1 Business Overview
2.12.2 Behavior Analytics Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 MaAfee LLC Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.13 Interset Inc.
2.13.1 Business Overview
2.13.2 Behavior Analytics Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Interset Inc. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.14 LogRhythm Inc.
2.14.1 Business Overview
2.14.2 Behavior Analytics Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 LogRhythm Inc. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.15 Rapid7
2.15.1 Business Overview
2.15.2 Behavior Analytics Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Rapid7 Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.16 Securonix Inc.
2.16.1 Business Overview
2.16.2 Behavior Analytics Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Securonix Inc. Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.17 Others
2.17.1 Business Overview
2.17.2 Behavior Analytics Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 Others Behavior Analytics Revenue, Gross Margin and Market Share (2016-2017)
3 Global Behavior Analytics Market Competition, by Players
3.1 Global Behavior Analytics Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Behavior Analytics Players Market Share
3.2.2 Top 10 Behavior Analytics Players Market Share
3.3 Market Competition Trend
4 Global Behavior Analytics Market Size by Regions
4.1 Global Behavior Analytics Revenue and Market Share by Regions
4.2 North America Behavior Analytics Revenue and Growth Rate (2013-2018)
4.3 Europe Behavior Analytics Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Behavior Analytics Revenue and Growth Rate (2013-2018)
4.5 South America Behavior Analytics Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Behavior Analytics Revenue and Growth Rate (2013-2018)
5 North America Behavior Analytics Revenue by Countries
5.1 North America Behavior Analytics Revenue by Countries (2013-2018)
5.2 USA Behavior Analytics Revenue and Growth Rate (2013-2018)
5.3 Canada Behavior Analytics Revenue and Growth Rate (2013-2018)
5.4 Mexico Behavior Analytics Revenue and Growth Rate (2013-2018)
6 Europe Behavior Analytics Revenue by Countries
6.1 Europe Behavior Analytics Revenue by Countries (2013-2018)
6.2 Germany Behavior Analytics Revenue and Growth Rate (2013-2018)
6.3 UK Behavior Analytics Revenue and Growth Rate (2013-2018)
6.4 France Behavior Analytics Revenue and Growth Rate (2013-2018)
6.5 Russia Behavior Analytics Revenue and Growth Rate (2013-2018)
6.6 Italy Behavior Analytics Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Behavior Analytics Revenue by Countries
7.1 Asia-Pacific Behavior Analytics Revenue by Countries (2013-2018)
7.2 China Behavior Analytics Revenue and Growth Rate (2013-2018)
7.3 Japan Behavior Analytics Revenue and Growth Rate (2013-2018)
7.4 Korea Behavior Analytics Revenue and Growth Rate (2013-2018)
7.5 India Behavior Analytics Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Behavior Analytics Revenue and Growth Rate (2013-2018)
8 South America Behavior Analytics Revenue by Countries
8.1 South America Behavior Analytics Revenue by Countries (2013-2018)
8.2 Brazil Behavior Analytics Revenue and Growth Rate (2013-2018)
8.3 Argentina Behavior Analytics Revenue and Growth Rate (2013-2018)
8.4 Colombia Behavior Analytics Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Behavior Analytics by Countries
9.1 Middle East and Africa Behavior Analytics Revenue by Countries (2013-2018)
9.2 Saudi Arabia Behavior Analytics Revenue and Growth Rate (2013-2018)
9.3 UAE Behavior Analytics Revenue and Growth Rate (2013-2018)
9.4 Egypt Behavior Analytics Revenue and Growth Rate (2013-2018)
9.5 Nigeria Behavior Analytics Revenue and Growth Rate (2013-2018)
9.6 South Africa Behavior Analytics Revenue and Growth Rate (2013-2018)
10 Global Behavior Analytics Market Segment by Type
10.1 Global Behavior Analytics Revenue and Market Share by Type (2013-2018)
10.2 Global Behavior Analytics Market Forecast by Type (2018-2023)
10.3 On Premise Deployment Revenue Growth Rate (2013-2023)
10.4 On Clound Deployment Revenue Growth Rate (2013-2023)
11 Global Behavior Analytics Market Segment by Application
11.1 Global Behavior Analytics Revenue Market Share by Application (2013-2018)
11.2 Behavior Analytics Market Forecast by Application (2018-2023)
11.3 BFSI Revenue Growth (2013-2018)
11.4 IT and Telecom Revenue Growth (2013-2018)
11.5 Military and Defense Revenue Growth (2013-2018)
11.6 Government Revenue Growth (2013-2018)
11.7 Retail and Ecommerce Revenue Growth (2013-2018)
11.8 Healthcare Revenue Growth (2013-2018)
11.9 Energy and Utility Revenue Growth (2013-2018)
11.10 Others Revenue Growth (2013-2018)
12 Global Behavior Analytics Market Size Forecast (2018-2023)
12.1 Global Behavior Analytics Market Size Forecast (2018-2023)
12.2 Global Behavior Analytics Market Forecast by Regions (2018-2023)
12.3 North America Behavior Analytics Revenue Market Forecast (2018-2023)
12.4 Europe Behavior Analytics Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Behavior Analytics Revenue Market Forecast (2018-2023)
12.6 South America Behavior Analytics Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Behavior Analytics Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Behavior Analytics Picture
Table Product Specifications of Behavior Analytics
Table Global Behavior Analytics and Revenue (Million USD) Market Split by Product Type
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