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While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
Scope of the Report:
The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Automotive Augmented Reality (AR) and Virtual Reality (VR).
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Automotive Augmented Reality (AR) and Virtual Reality (VR) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Automotive Augmented Reality (AR) and Virtual Reality (VR) market by product type and applications/end industries.
Market Segment by Companies, this report covers
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Augmented Reality (AR)
Virtual Reality (VR)
Market Segment by Applications, can be divided into
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Overview
1.1 Product Overview and Scope of Automotive Augmented Reality (AR) and Virtual Reality (VR)
1.2 Classification of Automotive Augmented Reality (AR) and Virtual Reality (VR) by Types
1.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Comparison by Types (2019-2024)
1.2.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Types in 2018
1.2.3 Augmented Reality (AR)
1.2.4 Virtual Reality (VR)
1.3 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market by Application
1.3.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Research & Development
1.3.3 Manufacturing & Supply
1.3.4 Marketing & Sales
1.3.5 Aftersales
1.3.6 Support Functions
1.3.7 Product
1.4 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market by Regions
1.4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Automotive Augmented Reality (AR) and Virtual Reality (VR) Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Automotive Augmented Reality (AR) and Virtual Reality (VR) Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Automotive Augmented Reality (AR) and Virtual Reality (VR) Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Automotive Augmented Reality (AR) and Virtual Reality (VR) Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Automotive Augmented Reality (AR) and Virtual Reality (VR) Status and Prospect (2014-2024)
1.5 Global Market Size of Automotive Augmented Reality (AR) and Virtual Reality (VR) (2014-2024)
2 Manufacturers Profiles
2.1 Continental
2.1.1 Business Overview
2.1.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.2 Microsoft
2.2.1 Business Overview
2.2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.3 Visteon Corporation
2.3.1 Business Overview
2.3.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.4 Volkswagen
2.4.1 Business Overview
2.4.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.5 Unity
2.5.1 Business Overview
2.5.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.6 Bosch
2.6.1 Business Overview
2.6.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.7 DAQRI
2.7.1 Business Overview
2.7.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.8 HTC
2.8.1 Business Overview
2.8.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.9 Hyundai Motor
2.9.1 Business Overview
2.9.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
2.10 Wayray
2.10.1 Business Overview
2.10.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue, Gross Margin and Market Share (2017-2018)
3 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Competition, by Players
3.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Players Market Share
3.2.2 Top 10 Automotive Augmented Reality (AR) and Virtual Reality (VR) Players Market Share
3.3 Market Competition Trend
4 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Regions
4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Market Share by Regions
4.2 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
4.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
4.5 South America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
5 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries
5.1 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries (2014-2019)
5.2 USA Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
5.3 Canada Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
5.4 Mexico Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
6 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries
6.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries (2014-2019)
6.2 Germany Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
6.3 UK Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
6.4 France Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
6.5 Russia Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
6.6 Italy Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries
7.1 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries (2014-2019)
7.2 China Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
7.3 Japan Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
7.4 Korea Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
7.5 India Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
8 South America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries
8.1 South America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries (2014-2019)
8.2 Brazil Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
8.3 Argentina Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
8.4 Colombia Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Automotive Augmented Reality (AR) and Virtual Reality (VR) by Countries
9.1 Middle East and Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue by Countries (2014-2019)
9.2 Saudi Arabia Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
9.3 UAE Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
9.4 Egypt Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
9.5 Nigeria Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
9.6 South Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Growth Rate (2014-2019)
10 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Segment by Type
10.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue and Market Share by Type (2014-2019)
10.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Forecast by Type (2019-2024)
10.3 Augmented Reality (AR) Revenue Growth Rate (2014-2024)
10.4 Virtual Reality (VR) Revenue Growth Rate (2014-2024)
11 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Segment by Application
11.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Application (2014-2019)
11.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Forecast by Application (2019-2024)
11.3 Research & Development Revenue Growth (2014-2019)
11.4 Manufacturing & Supply Revenue Growth (2014-2019)
11.5 Marketing & Sales Revenue Growth (2014-2019)
11.6 Aftersales Revenue Growth (2014-2019)
11.7 Support Functions Revenue Growth (2014-2019)
11.8 Product Revenue Growth (2014-2019)
12 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Forecast (2019-2024)
12.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Forecast (2019-2024)
12.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Forecast by Regions (2019-2024)
12.3 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Forecast (2019-2024)
12.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Forecast (2019-2024)
12.6 South America Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Automotive Augmented Reality (AR) and Virtual Reality (VR) Picture
Table Product Specifications of Automotive Augmented Reality (AR) and Virtual Reality (VR)
Table G
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