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Augmented reality is a digital layer superimposed on the physical world. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. Moreover, it integrates the real-life environment with virtual details that enhance the experience. This is typically achieved by looking at real-life environments through a smart goggles and headsets, smartphone or tablet screen. Augmented reality in automotive is majorly used for the application that displays the features of pedestrian, navigations, and smart signaling on a windshield.
Scope of the Report:
The global Automotive AR and VR market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Automotive AR and VR.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Automotive AR and VR market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Automotive AR and VR market by product type and applications/end industries.
Market Segment by Companies, this report covers
Continental AG
DAQRI
HTC Corporation
Hyundai Motor Group
Microsoft Corporation
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Augmented Reality (AR)
Virtual Reality (VR)
Market Segment by Applications, can be divided into
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Automotive AR and VR Market Overview
1.1 Product Overview and Scope of Automotive AR and VR
1.2 Classification of Automotive AR and VR by Types
1.2.1 Global Automotive AR and VR Revenue Comparison by Types (2019-2024)
1.2.2 Global Automotive AR and VR Revenue Market Share by Types in 2018
1.2.3 Augmented Reality (AR)
1.2.4 Virtual Reality (VR)
1.3 Global Automotive AR and VR Market by Application
1.3.1 Global Automotive AR and VR Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Research & Development
1.3.3 Manufacturing & Supply
1.3.4 Marketing & Sales
1.3.5 Aftersales
1.3.6 Support Functions
1.3.7 Product
1.4 Global Automotive AR and VR Market by Regions
1.4.1 Global Automotive AR and VR Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Automotive AR and VR Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Automotive AR and VR Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Automotive AR and VR Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Automotive AR and VR Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Automotive AR and VR Status and Prospect (2014-2024)
1.5 Global Market Size of Automotive AR and VR (2014-2024)
2 Manufacturers Profiles
2.1 Continental AG
2.1.1 Business Overview
2.1.2 Automotive AR and VR Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Continental AG Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.2 DAQRI
2.2.1 Business Overview
2.2.2 Automotive AR and VR Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 DAQRI Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.3 HTC Corporation
2.3.1 Business Overview
2.3.2 Automotive AR and VR Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 HTC Corporation Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.4 Hyundai Motor Group
2.4.1 Business Overview
2.4.2 Automotive AR and VR Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Hyundai Motor Group Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.5 Microsoft Corporation
2.5.1 Business Overview
2.5.2 Automotive AR and VR Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Microsoft Corporation Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.6 Robert Bosch GmbH
2.6.1 Business Overview
2.6.2 Automotive AR and VR Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Robert Bosch GmbH Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.7 Unity Technologies ApS
2.7.1 Business Overview
2.7.2 Automotive AR and VR Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Unity Technologies ApS Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.8 Visteon Corporation
2.8.1 Business Overview
2.8.2 Automotive AR and VR Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Visteon Corporation Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.9 Volkswagen AG
2.9.1 Business Overview
2.9.2 Automotive AR and VR Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Volkswagen AG Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
2.10 WayRay AG
2.10.1 Business Overview
2.10.2 Automotive AR and VR Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 WayRay AG Automotive AR and VR Revenue, Gross Margin and Market Share (2017-2018)
3 Global Automotive AR and VR Market Competition, by Players
3.1 Global Automotive AR and VR Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Automotive AR and VR Players Market Share
3.2.2 Top 10 Automotive AR and VR Players Market Share
3.3 Market Competition Trend
4 Global Automotive AR and VR Market Size by Regions
4.1 Global Automotive AR and VR Revenue and Market Share by Regions
4.2 North America Automotive AR and VR Revenue and Growth Rate (2014-2019)
4.3 Europe Automotive AR and VR Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Automotive AR and VR Revenue and Growth Rate (2014-2019)
4.5 South America Automotive AR and VR Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Automotive AR and VR Revenue and Growth Rate (2014-2019)
5 North America Automotive AR and VR Revenue by Countries
5.1 North America Automotive AR and VR Revenue by Countries (2014-2019)
5.2 USA Automotive AR and VR Revenue and Growth Rate (2014-2019)
5.3 Canada Automotive AR and VR Revenue and Growth Rate (2014-2019)
5.4 Mexico Automotive AR and VR Revenue and Growth Rate (2014-2019)
6 Europe Automotive AR and VR Revenue by Countries
6.1 Europe Automotive AR and VR Revenue by Countries (2014-2019)
6.2 Germany Automotive AR and VR Revenue and Growth Rate (2014-2019)
6.3 UK Automotive AR and VR Revenue and Growth Rate (2014-2019)
6.4 France Automotive AR and VR Revenue and Growth Rate (2014-2019)
6.5 Russia Automotive AR and VR Revenue and Growth Rate (2014-2019)
6.6 Italy Automotive AR and VR Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Automotive AR and VR Revenue by Countries
7.1 Asia-Pacific Automotive AR and VR Revenue by Countries (2014-2019)
7.2 China Automotive AR and VR Revenue and Growth Rate (2014-2019)
7.3 Japan Automotive AR and VR Revenue and Growth Rate (2014-2019)
7.4 Korea Automotive AR and VR Revenue and Growth Rate (2014-2019)
7.5 India Automotive AR and VR Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Automotive AR and VR Revenue and Growth Rate (2014-2019)
8 South America Automotive AR and VR Revenue by Countries
8.1 South America Automotive AR and VR Revenue by Countries (2014-2019)
8.2 Brazil Automotive AR and VR Revenue and Growth Rate (2014-2019)
8.3 Argentina Automotive AR and VR Revenue and Growth Rate (2014-2019)
8.4 Colombia Automotive AR and VR Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Automotive AR and VR by Countries
9.1 Middle East and Africa Automotive AR and VR Revenue by Countries (2014-2019)
9.2 Saudi Arabia Automotive AR and VR Revenue and Growth Rate (2014-2019)
9.3 UAE Automotive AR and VR Revenue and Growth Rate (2014-2019)
9.4 Egypt Automotive AR and VR Revenue and Growth Rate (2014-2019)
9.5 Nigeria Automotive AR and VR Revenue and Growth Rate (2014-2019)
9.6 South Africa Automotive AR and VR Revenue and Growth Rate (2014-2019)
10 Global Automotive AR and VR Market Segment by Type
10.1 Global Automotive AR and VR Revenue and Market Share by Type (2014-2019)
10.2 Global Automotive AR and VR Market Forecast by Type (2019-2024)
10.3 Augmented Reality (AR) Revenue Growth Rate (2014-2024)
10.4 Virtual Reality (VR) Revenue Growth Rate (2014-2024)
11 Global Automotive AR and VR Market Segment by Application
11.1 Global Automotive AR and VR Revenue Market Share by Application (2014-2019)
11.2 Automotive AR and VR Market Forecast by Application (2019-2024)
11.3 Research & Development Revenue Growth (2014-2019)
11.4 Manufacturing & Supply Revenue Growth (2014-2019)
11.5 Marketing & Sales Revenue Growth (2014-2019)
11.6 Aftersales Revenue Growth (2014-2019)
11.7 Support Functions Revenue Growth (2014-2019)
11.8 Product Revenue Growth (2014-2019)
12 Global Automotive AR and VR Market Size Forecast (2019-2024)
12.1 Global Automotive AR and VR Market Size Forecast (2019-2024)
12.2 Global Automotive AR and VR Market Forecast by Regions (2019-2024)
12.3 North America Automotive AR and VR Revenue Market Forecast (2019-2024)
12.4 Europe Automotive AR and VR Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Automotive AR and VR Revenue Market Forecast (2019-2024)
12.6 South America Automotive AR and VR Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Automotive AR and VR Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Automotive AR and VR Picture
Table Product Specifications of Automotive AR and VR
Table Global Automotive AR and VR and Revenue (Million USD) Market Split by Product
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