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Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.[1] The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment.[2] In this way, augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user's real world environment with a simulated one.[3][4] Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
Scope of the Report:
This report focuses on the Augmented Reality (AR) in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
The Asia-Pacific augmented reality industry accounted for over 19% in 2015, growing at a CAGR of over 80% from 2016 to 2024. China is expected to drive the regional growth with the increasing investments in AR devices and software. The mobile AR market in China is driven by the proliferation of the smartphone industry. Local vendors such as Renren, Tencent and Baidu have invested in the technology and are expected to launch numerous mass-consumer apps that is projected to determine high level of penetration among the customers.
The worldwide market for Augmented Reality (AR) is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2023, from xx million US$ in 2017, according to a new study.
Market Segment by Manufacturers, this report covers
Microsoft
Vuzix
Samsung Electronics
Oculus VR
Eon Reality
Infinity Augmented Reality
Magic Leap
Blippar
Daqri
HTC
Playstation
Avegant
OSVR
Zeiss
Visus
FOVE
StarVR
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Augmented Reality Glasses
Augmented Reality Display
Other
Market Segment by Applications, can be divided into
Game
Medical
Aerospace & Defence
Others
There are 15 Chapters to deeply display the global Augmented Reality (AR) market.
Chapter 1, to describe Augmented Reality (AR) Introduction, product scope, market overview, market opportunities, market risk, market driving force;
Chapter 2, to analyze the top manufacturers of Augmented Reality (AR), with sales, revenue, and price of Augmented Reality (AR), in 2016 and 2017;
Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;
Chapter 4, to show the global market by regions, with sales, revenue and market share of Augmented Reality (AR), for each region, from 2013 to 2018;
Chapter 5, 6, 7, 8 and 9, to analyze the market by countries, by type, by application and by manufacturers, with sales, revenue and market share by key countries in these regions;
Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2018;
Chapter 12, Augmented Reality (AR) market forecast, by regions, type and application, with sales and revenue, from 2018 to 2023;
Chapter 13, 14 and 15, to describe Augmented Reality (AR) sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Market Overview
1.1 Augmented Reality (AR) Introduction
1.2 Market Analysis by Type
1.2.1 Augmented Reality Glasses
1.2.2 Augmented Reality Display
1.2.3 Other
1.3 Market Analysis by Applications
1.3.1 Game
1.3.2 Medical
1.3.3 Aerospace & Defence
1.3.4 Others
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2013-2023)
1.4.1.2 Canada Market States and Outlook (2013-2023)
1.4.1.3 Mexico Market States and Outlook (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2013-2023)
1.4.2.2 France Market States and Outlook (2013-2023)
1.4.2.3 UK Market States and Outlook (2013-2023)
1.4.2.4 Russia Market States and Outlook (2013-2023)
1.4.2.5 Italy Market States and Outlook (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2013-2023)
1.4.3.2 Japan Market States and Outlook (2013-2023)
1.4.3.3 Korea Market States and Outlook (2013-2023)
1.4.3.4 India Market States and Outlook (2013-2023)
1.4.3.5 Southeast Asia Market States and Outlook (2013-2023)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2013-2023)
1.4.4.2 Egypt Market States and Outlook (2013-2023)
1.4.4.3 Saudi Arabia Market States and Outlook (2013-2023)
1.4.4.4 South Africa Market States and Outlook (2013-2023)
1.4.4.5 Nigeria Market States and Outlook (2013-2023)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Google
2.1.1 Business Overview
2.1.2 Augmented Reality (AR) Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Google Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.2 Microsoft
2.2.1 Business Overview
2.2.2 Augmented Reality (AR) Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Microsoft Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.3 Vuzix
2.3.1 Business Overview
2.3.2 Augmented Reality (AR) Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Vuzix Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.4 Samsung Electronics
2.4.1 Business Overview
2.4.2 Augmented Reality (AR) Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Samsung Electronics Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.5 Oculus VR
2.5.1 Business Overview
2.5.2 Augmented Reality (AR) Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 Oculus VR Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.6 Eon Reality
2.6.1 Business Overview
2.6.2 Augmented Reality (AR) Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Eon Reality Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.7 Infinity Augmented Reality
2.7.1 Business Overview
2.7.2 Augmented Reality (AR) Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Infinity Augmented Reality Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.8 Magic Leap
2.8.1 Business Overview
2.8.2 Augmented Reality (AR) Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Magic Leap Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.9 Blippar
2.9.1 Business Overview
2.9.2 Augmented Reality (AR) Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Blippar Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.10 Daqri
2.10.1 Business Overview
2.10.2 Augmented Reality (AR) Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Daqri Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.11 HTC
2.11.1 Business Overview
2.11.2 Augmented Reality (AR) Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 HTC Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.12 Playstation
2.12.1 Business Overview
2.12.2 Augmented Reality (AR) Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Playstation Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.13 Avegant
2.13.1 Business Overview
2.13.2 Augmented Reality (AR) Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Avegant Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.14 OSVR
2.14.1 Business Overview
2.14.2 Augmented Reality (AR) Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 OSVR Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.15 Zeiss
2.15.1 Business Overview
2.15.2 Augmented Reality (AR) Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Zeiss Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.16 Visus
2.16.1 Business Overview
2.16.2 Augmented Reality (AR) Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Visus Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.17 FOVE
2.17.1 Business Overview
2.17.2 Augmented Reality (AR) Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 FOVE Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.18 StarVR
2.18.1 Business Overview
2.18.2 Augmented Reality (AR) Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 StarVR Augmented Reality (AR) Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Augmented Reality (AR) Sales, Revenue, Market Share and Competition by Manufacturer (2016-2017)
3.1 Global Augmented Reality (AR) Sales and Market Share by Manufacturer (2016-2017)
3.2 Global Augmented Reality (AR) Revenue and Market Share by Manufacturer (2016-2017)
3.3 Market Concentration Rate
3.3.1 Top 3 Augmented Reality (AR) Manufacturer Market Share in 2017
3.3.2 Top 6 Augmented Reality (AR) Manufacturer Market Share in 2017
3.4 Market Competition Trend
4 Global Augmented Reality (AR) Market Analysis by Regions
4.1 Global Augmented Reality (AR) Sales, Revenue and Market Share by Regions
4.1.1 Global Augmented Reality (AR) Sales and Market Share by Regions (2013-2018)
4.1.2 Global Augmented Reality (AR) Revenue and Market Share by Regions (2013-2018)
4.2 North America Augmented Reality (AR) Sales and Growth Rate (2013-2018)
4.3 Europe Augmented Reality (AR) Sales and Growth Rate (2013-2018)
4.4 Asia-Pacific Augmented Reality (AR) Sales and Growth Rate (2013-2018)
4.5 South America Augmented Reality (AR) Sales and Growth Rate (2013-2018)
4.6 Middle East and Africa Augmented Reality (AR) Sales and Growth Rate (2013-2018)
5 North America Augmented Reality (AR) by Countries
5.1 North America Augmented Reality (AR) Sales, Revenue and Market Share by Countries
5.1.1 North America Augmented Reality (AR) Sales and Market Share by Countries (2013-2018)
5.1.2 North America Augmented Reality (AR) Revenue and Market Share by Countries (2013-2018)
5.2 United States Augmented Reality (AR) Sales and Growth Rate (2013-2018)
5.3 Canada Augmented Reality (AR) Sales and Growth Rate (2013-2018)
5.4 Mexico Augmented Reality (AR) Sales and Growth Rate (2013-2018)
6 Europe Augmented Reality (AR) by Countries
6.1 Europe Augmented Reality (AR) Sales, Revenue and Market Share by Countries
6.1.1 Europe Augmented Reality (AR) Sales and Market Share by Countries (2013-2018)
6.1.2 Europe Augmented Reality (AR) Revenue and Market Share by Countries (2013-2018)
6.2 Germany Augmented Reality (AR) Sales and Growth Rate (2013-2018)
6.3 UK Augmented Reality (AR) Sales and Growth Rate (2013-2018)
6.4 France Augmented Reality (AR) Sales and Growth Rate (2013-2018)
6.5 Russia Augmented Reality (AR) Sales and Growth Rate (2013-2018)
6.6 Italy Augmented Reality (AR) Sales and Growth Rate (2013-2018)
7 Asia-Pacific Augmented Reality (AR) by Countries
7.1 Asia-Pacific Augmented Reality (AR) Sales, Revenue and Market Share by Countries
7.1.1 Asia-Pacific Augmented Reality (AR) Sales and Market Share by Countries (2013-2018)
7.1.2 Asia-Pacific Augmented Reality (AR) Revenue and Market Share by Countries (2013-2018)
7.2 China Augmented Reality (AR) Sales and Growth Rate (2013-2018)
7.3 Japan Augmented Reality (AR) Sales and Growth Rate (2013-2018)
7.4 Korea Augmented Reality (AR) Sales and Growth Rate (2013-2018)
7.5 India Augmented Reality (AR) Sales and Growth Rate (2013-2018)
7.6 Southeast Asia Augmented Reality (AR) Sales and Growth Rate (2013-2018)
8 South America Augmented Reality (AR) by Countries
8.1 South America Augmented Reality (AR) Sales, Revenue and Market Share by Countries
8.1.1 South America Augmented Reality (AR) Sales and Market Share by Countries (2013-2018)
8.1.2 South America Augmented Reality (AR) Revenue and Market Share by Countries (2013-2018)
8.2 Brazil Augmented Reality (AR) Sales and Growth Rate (2013-2018)
8.3 Argentina Augmented Reality (AR) Sales and Growth Rate (2013-2018)
8.4 Colombia Augmented Reality (AR) Sales and Growth Rate (2013-2018)
9 Middle East and Africa Augmented Reality (AR) by Countries
9.1 Middle East and Africa Augmented Reality (AR) Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Augmented Reality (AR) Sales and Market Share by Countries (2013-2018)
9.1.2 Middle East and Africa Augmented Reality (AR) Revenue and Market Share by Countries (2013-2018)
9.2 Saudi Arabia Augmented Reality (AR) Sales and Growth Rate (2013-2018)
9.3 UAE Augmented Reality (AR) Sales and Growth Rate (2013-2018)
9.4 Egypt Augmented Reality (AR) Sales and Growth Rate (2013-2018)
9.5 Nigeria Augmented Reality (AR) Sales and Growth Rate (2013-2018)
9.6 South Africa Augmented Reality (AR) Sales and Growth Rate (2013-2018)
10 Global Augmented Reality (AR) Market Segment by Type
10.1 Global Augmented Reality (AR) Sales, Revenue and Market Share by Type (2013-2018)
10.1.1 Global Augmented Reality (AR) Sales and Market Share by Type (2013-2018)
10.1.2 Global Augmented Reality (AR) Revenue and Market Share by Type (2013-2018)
10.2 Augmented Reality Glasses Sales Growth and Price
10.2.1 Global Augmented Reality Glasses Sales Growth (2013-2018)
10.2.2 Global Augmented Reality Glasses Price (2013-2018)
10.3 Augmented Reality Display Sales Growth and Price
10.3.1 Global Augmented Reality Display Sales Growth (2013-2018)
10.3.2 Global Augmented Reality Display Price (2013-2018)
10.4 Other Sales Growth and Price
10.4.1 Global Other Sales Growth (2013-2018)
10.4.2 Global Other Price (2013-2018)
11 Global Augmented Reality (AR) Market Segment by Application
11.1 Global Augmented Reality (AR) Sales Market Share by Application (2013-2018)
11.2 Game Sales Growth (2013-2018)
11.3 Medical Sales Growth (2013-2018)
11.4 Aerospace & Defence Sales Growth (2013-2018)
11.5 Others Sales Growth (2013-2018)
12 Augmented Reality (AR) Market Forecast (2018-2023)
12.1 Global Augmented Reality (AR) Sales, Revenue and Growth Rate (2018-2023)
12.2 Augmented Reality (AR) Market Forecast by Regions (2018-2023)
12.2.1 North America Augmented Reality (AR) Market Forecast (2018-2023)
12.2.2 Europe Augmented Reality (AR) Market Forecast (2018-2023)
12.2.3 Asia-Pacific Augmented Reality (AR) Market Forecast (2018-2023)
12.2.4 South America Augmented Reality (AR) Market Forecast (2018-2023)
12.2.5 Middle East and Africa Augmented Reality (AR) Market Forecast (2018-2023)
12.3 Augmented Reality (AR) Market Forecast by Type (2018-2023)
12.3.1 Global Augmented Reality (AR) Sales Forecast by Type (2018-2023)
12.3.2 Global Augmented Reality (AR) Market Share Forecast by Type (2018-2023)
12.4 Augmented Reality (AR) Market Forecast by Application (2018-2023)
12.4.1 Global Augmented Reality (AR) Sales Forecast by Application (2018-2023)
12.4.2 Global Augmented Reality (AR) Market Share Forecast by Application (2018-2023)
13 Sales Channel, Distributors, Traders and Dealers
13.1 Sales Channel
13.1.1 Direct Marketing
13.1.2 Indirect Marketing
13.1.3 Marketing Channel Future Trend
13.2 Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
15.1 Methodology
15.2 Data Source
List of Tables and Figures
Figure Augmented Reality (AR) Picture
Table Product Specifications of Augmented Reality (AR)
Figure Global Sales Market Share of Augmented Reality (AR) by Types in 2017
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