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App analytics monitors the performance of mobile, desktop, and other device applications. Companies use app analytics software to quickly make better-informed and more data-driven decisions. The infusion of new insights allows companies to improve their product, marketing, and overall profitability. With app analytics, companies unlock growth opportunities whereas without them, they run great risks.
Scope of the Report:
This report studies the App Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the App Analytics market by product type and applications/end industries.
North America is expected to hold the largest app analytics market share during the forecast period. The North American region comprises the US and Canada. These countries have sustainable and well-established economies, which enable them to strongly invest in R&D activities, thereby contributing to the development and innovation of new technologies. Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, as the region is witnessing a dynamic change in the adoption of app analytics solutions and services across various verticals. It is expected to provide major growth opportunities for app analytics vendors, because of its flexible economic policies and the increasing investments in app analytics solutions and services.
The global App Analytics market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of App Analytics.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Yahoo
Amazon
Adobe
IBM
Countly
Localytics
Swrve
Appsee
Amplitude
Appscatter
Appdynamics
Appsflyer
Heap
Adjust
Clevertap
Segment
Tune
Contentsquare
Mixpanel
Moengage
App Annie
Apptentive
Kochava
Taplytics
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Mobile app analytics
Web app analytics
Market Segment by Applications, can be divided into
BFSI
Retail
Media and entertainment
Logistics, travel, and transportation
Telecom and IT
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 App Analytics Market Overview
1.1 Product Overview and Scope of App Analytics
1.2 Classification of App Analytics by Types
1.2.1 Global App Analytics Revenue Comparison by Types (2017-2023)
1.2.2 Global App Analytics Revenue Market Share by Types in 2017
1.2.3 Mobile app analytics
1.2.4 Web app analytics
1.3 Global App Analytics Market by Application
1.3.1 Global App Analytics Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 BFSI
1.3.3 Retail
1.3.4 Media and entertainment
1.3.5 Logistics, travel, and transportation
1.3.6 Telecom and IT
1.3.7 Others
1.4 Global App Analytics Market by Regions
1.4.1 Global App Analytics Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) App Analytics Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) App Analytics Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) App Analytics Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) App Analytics Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) App Analytics Status and Prospect (2013-2023)
1.5 Global Market Size of App Analytics (2013-2023)
2 Manufacturers Profiles
2.1 Google
2.1.1 Business Overview
2.1.2 App Analytics Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Google App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.2 Yahoo
2.2.1 Business Overview
2.2.2 App Analytics Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Yahoo App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.3 Amazon
2.3.1 Business Overview
2.3.2 App Analytics Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Amazon App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.4 Adobe
2.4.1 Business Overview
2.4.2 App Analytics Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Adobe App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.5 IBM
2.5.1 Business Overview
2.5.2 App Analytics Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 IBM App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.6 Countly
2.6.1 Business Overview
2.6.2 App Analytics Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Countly App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.7 Localytics
2.7.1 Business Overview
2.7.2 App Analytics Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Localytics App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.8 Swrve
2.8.1 Business Overview
2.8.2 App Analytics Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Swrve App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.9 Appsee
2.9.1 Business Overview
2.9.2 App Analytics Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Appsee App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.10 Amplitude
2.10.1 Business Overview
2.10.2 App Analytics Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Amplitude App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.11 Appscatter
2.11.1 Business Overview
2.11.2 App Analytics Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 Appscatter App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.12 Appdynamics
2.12.1 Business Overview
2.12.2 App Analytics Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Appdynamics App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.13 Appsflyer
2.13.1 Business Overview
2.13.2 App Analytics Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Appsflyer App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.14 Heap
2.14.1 Business Overview
2.14.2 App Analytics Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Heap App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.15 Adjust
2.15.1 Business Overview
2.15.2 App Analytics Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Adjust App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.16 Clevertap
2.16.1 Business Overview
2.16.2 App Analytics Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Clevertap App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.17 Segment
2.17.1 Business Overview
2.17.2 App Analytics Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 Segment App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.18 Tune
2.18.1 Business Overview
2.18.2 App Analytics Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 Tune App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.19 Contentsquare
2.19.1 Business Overview
2.19.2 App Analytics Type and Applications
2.19.2.1 Product A
2.19.2.2 Product B
2.19.3 Contentsquare App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.20 Mixpanel
2.20.1 Business Overview
2.20.2 App Analytics Type and Applications
2.20.2.1 Product A
2.20.2.2 Product B
2.20.3 Mixpanel App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.21 Moengage
2.21.1 Business Overview
2.2.2 App Analytics Type and Applications
2.21.2.1 Product A
2.21.2.2 Product B
2.21.3 Moengage App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.22 App Annie
2.22.1 Business Overview
2.22.2 App Analytics Type and Applications
2.22.2.1 Product A
2.22.2.2 Product B
2.22.3 App Annie App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.23 Apptentive
2.23.1 Business Overview
2.23.2 App Analytics Type and Applications
2.23.2.1 Product A
2.23.2.2 Product B
2.23.3 Apptentive App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.24 Kochava
2.24.1 Business Overview
2.24.2 App Analytics Type and Applications
2.24.2.1 Product A
2.24.2.2 Product B
2.24.3 Kochava App Analytics Revenue, Gross Margin and Market Share (2016-2017)
2.25 Taplytics
2.25.1 Business Overview
2.25.2 App Analytics Type and Applications
2.25.2.1 Product A
2.25.2.2 Product B
2.25.3 Taplytics App Analytics Revenue, Gross Margin and Market Share (2016-2017)
3 Global App Analytics Market Competition, by Players
3.1 Global App Analytics Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 App Analytics Players Market Share
3.2.2 Top 10 App Analytics Players Market Share
3.3 Market Competition Trend
4 Global App Analytics Market Size by Regions
4.1 Global App Analytics Revenue and Market Share by Regions
4.2 North America App Analytics Revenue and Growth Rate (2013-2018)
4.3 Europe App Analytics Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific App Analytics Revenue and Growth Rate (2013-2018)
4.5 South America App Analytics Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa App Analytics Revenue and Growth Rate (2013-2018)
5 North America App Analytics Revenue by Countries
5.1 North America App Analytics Revenue by Countries (2013-2018)
5.2 USA App Analytics Revenue and Growth Rate (2013-2018)
5.3 Canada App Analytics Revenue and Growth Rate (2013-2018)
5.4 Mexico App Analytics Revenue and Growth Rate (2013-2018)
6 Europe App Analytics Revenue by Countries
6.1 Europe App Analytics Revenue by Countries (2013-2018)
6.2 Germany App Analytics Revenue and Growth Rate (2013-2018)
6.3 UK App Analytics Revenue and Growth Rate (2013-2018)
6.4 France App Analytics Revenue and Growth Rate (2013-2018)
6.5 Russia App Analytics Revenue and Growth Rate (2013-2018)
6.6 Italy App Analytics Revenue and Growth Rate (2013-2018)
7 Asia-Pacific App Analytics Revenue by Countries
7.1 Asia-Pacific App Analytics Revenue by Countries (2013-2018)
7.2 China App Analytics Revenue and Growth Rate (2013-2018)
7.3 Japan App Analytics Revenue and Growth Rate (2013-2018)
7.4 Korea App Analytics Revenue and Growth Rate (2013-2018)
7.5 India App Analytics Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia App Analytics Revenue and Growth Rate (2013-2018)
8 South America App Analytics Revenue by Countries
8.1 South America App Analytics Revenue by Countries (2013-2018)
8.2 Brazil App Analytics Revenue and Growth Rate (2013-2018)
8.3 Argentina App Analytics Revenue and Growth Rate (2013-2018)
8.4 Colombia App Analytics Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue App Analytics by Countries
9.1 Middle East and Africa App Analytics Revenue by Countries (2013-2018)
9.2 Saudi Arabia App Analytics Revenue and Growth Rate (2013-2018)
9.3 UAE App Analytics Revenue and Growth Rate (2013-2018)
9.4 Egypt App Analytics Revenue and Growth Rate (2013-2018)
9.5 Nigeria App Analytics Revenue and Growth Rate (2013-2018)
9.6 South Africa App Analytics Revenue and Growth Rate (2013-2018)
10 Global App Analytics Market Segment by Type
10.1 Global App Analytics Revenue and Market Share by Type (2013-2018)
10.2 Global App Analytics Market Forecast by Type (2018-2023)
10.3 Mobile app analytics Revenue Growth Rate (2013-2023)
10.4 Web app analytics Revenue Growth Rate (2013-2023)
11 Global App Analytics Market Segment by Application
11.1 Global App Analytics Revenue Market Share by Application (2013-2018)
11.2 App Analytics Market Forecast by Application (2018-2023)
11.3 BFSI Revenue Growth (2013-2018)
11.4 Retail Revenue Growth (2013-2018)
11.5 Media and entertainment Revenue Growth (2013-2018)
11.6 Logistics, travel, and transportation Revenue Growth (2013-2018)
11.7 Telecom and IT Revenue Growth (2013-2018)
11.8 Others Revenue Growth (2013-2018)
12 Global App Analytics Market Size Forecast (2018-2023)
12.1 Global App Analytics Market Size Forecast (2018-2023)
12.2 Global App Analytics Market Forecast by Regions (2018-2023)
12.3 North America App Analytics Revenue Market Forecast (2018-2023)
12.4 Europe App Analytics Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific App Analytics Revenue Market Forecast (2018-2023)
12.6 South America App Analytics Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa App Analytics Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure App Analytics Picture
Table Product Specifications of App Analytics
Table Global App Analytics and Revenue (Million USD) Market Split by Product Type
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