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Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.
Scope of the Report:
There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.
The Advertising in China is mainly put on the industries, including Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods and Others. The Food & Beverage Industry is the most served, with a market share nearly 25.68% in 2015.
The global Advertising market is valued at xx million USD in 2018 and is expected to reach xx million USD by the end of 2024, growing at a CAGR of xx% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Advertising.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Advertising market by product type and applications/end industries.
Market Segment by Companies, this report covers
WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
AVIC Culture Co.,Ltd.
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing
Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
Market Segment by Applications, can be divided into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Advertising Market Overview
1.1 Product Overview and Scope of Advertising
1.2 Classification of Advertising by Types
1.2.1 Global Advertising Revenue Comparison by Types (2019-2024)
1.2.2 Global Advertising Revenue Market Share by Types in 2018
1.2.3 TV Advertising
1.2.4 Newspaper & Magazine Advertising
1.2.5 Outdoors Advertising
1.2.6 Radio Advertising
1.2.7 Internet Advertising
1.2.8 Others
1.3 Global Advertising Market by Application
1.3.1 Global Advertising Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 Food & Beverage Industry
1.3.3 Vehicles Industry
1.3.4 Health and Medical Industry
1.3.5 Commercial and Personal Services
1.3.6 Consumer Goods
1.3.7 Others
1.4 Global Advertising Market by Regions
1.4.1 Global Advertising Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Advertising Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Advertising Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Advertising Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Advertising Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Advertising Status and Prospect (2014-2024)
1.5 Global Market Size of Advertising (2014-2024)
2 Manufacturers Profiles
2.1 WPP
2.1.1 Business Overview
2.1.2 Advertising Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 WPP Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.2 Omnicom Group
2.2.1 Business Overview
2.2.2 Advertising Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Omnicom Group Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.3 Dentsu Inc.
2.3.1 Business Overview
2.3.2 Advertising Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Dentsu Inc. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.4 PublicisGroupe
2.4.1 Business Overview
2.4.2 Advertising Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 PublicisGroupe Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.5 IPG
2.5.1 Business Overview
2.5.2 Advertising Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 IPG Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.6 Havas SA
2.6.1 Business Overview
2.6.2 Advertising Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Havas SA Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.7 Focus Media Group
2.7.1 Business Overview
2.7.2 Advertising Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Focus Media Group Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.8 AVIC Culture Co.,Ltd.
2.8.1 Business Overview
2.8.2 Advertising Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 AVIC Culture Co.,Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.9 Guangdong Advertising Co., Ltd.
2.9.1 Business Overview
2.9.2 Advertising Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Guangdong Advertising Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.10 Bluefocus Communication Group Co., Ltd.
2.10.1 Business Overview
2.10.2 Advertising Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Bluefocus Communication Group Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.11 SiMei Media
2.11.1 Business Overview
2.11.2 Advertising Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 SiMei Media Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.12 Yinlimedia
2.12.1 Business Overview
2.12.2 Advertising Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Yinlimedia Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.13 Hunan TV and Broadcast Intermediary Co., Ltd.
2.13.1 Business Overview
2.13.2 Advertising Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.14 Guangdong Guangzhou Daily Media Co., Ltd.
2.14.1 Business Overview
2.14.2 Advertising Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.15 Beijing Bashi Media Co., Ltd.
2.15.1 Business Overview
2.15.2 Advertising Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Beijing Bashi Media Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.16 Dahe Group
2.16.1 Business Overview
2.16.2 Advertising Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Dahe Group Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.17 China Television Media
2.17.1 Business Overview
2.17.2 Advertising Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 China Television Media Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.18 Spearhead Integrated Marketing
2.18.1 Business Overview
2.18.2 Advertising Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 Spearhead Integrated Marketing Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.19 Communication Group
2.19.1 Business Overview
2.19.2 Advertising Type and Applications
2.19.2.1 Product A
2.19.2.2 Product B
2.19.3 Communication Group Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.20 Shanghai Xinhua Media Co., Ltd.
2.20.1 Business Overview
2.20.2 Advertising Type and Applications
2.20.2.1 Product A
2.20.2.2 Product B
2.20.3 Shanghai Xinhua Media Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
2.21 Chengdu B-ray Media Co., Ltd.
2.21.1 Business Overview
2.2.2 Advertising Type and Applications
2.21.2.1 Product A
2.21.2.2 Product B
2.21.3 Chengdu B-ray Media Co., Ltd. Advertising Revenue, Gross Margin and Market Share (2017-2018)
3 Global Advertising Market Competition, by Players
3.1 Global Advertising Revenue and Share by Players (2014-2019)
3.2 Market Concentration Rate
3.2.1 Top 5 Advertising Players Market Share
3.2.2 Top 10 Advertising Players Market Share
3.3 Market Competition Trend
4 Global Advertising Market Size by Regions
4.1 Global Advertising Revenue and Market Share by Regions
4.2 North America Advertising Revenue and Growth Rate (2014-2019)
4.3 Europe Advertising Revenue and Growth Rate (2014-2019)
4.4 Asia-Pacific Advertising Revenue and Growth Rate (2014-2019)
4.5 South America Advertising Revenue and Growth Rate (2014-2019)
4.6 Middle East and Africa Advertising Revenue and Growth Rate (2014-2019)
5 North America Advertising Revenue by Countries
5.1 North America Advertising Revenue by Countries (2014-2019)
5.2 USA Advertising Revenue and Growth Rate (2014-2019)
5.3 Canada Advertising Revenue and Growth Rate (2014-2019)
5.4 Mexico Advertising Revenue and Growth Rate (2014-2019)
6 Europe Advertising Revenue by Countries
6.1 Europe Advertising Revenue by Countries (2014-2019)
6.2 Germany Advertising Revenue and Growth Rate (2014-2019)
6.3 UK Advertising Revenue and Growth Rate (2014-2019)
6.4 France Advertising Revenue and Growth Rate (2014-2019)
6.5 Russia Advertising Revenue and Growth Rate (2014-2019)
6.6 Italy Advertising Revenue and Growth Rate (2014-2019)
7 Asia-Pacific Advertising Revenue by Countries
7.1 Asia-Pacific Advertising Revenue by Countries (2014-2019)
7.2 China Advertising Revenue and Growth Rate (2014-2019)
7.3 Japan Advertising Revenue and Growth Rate (2014-2019)
7.4 Korea Advertising Revenue and Growth Rate (2014-2019)
7.5 India Advertising Revenue and Growth Rate (2014-2019)
7.6 Southeast Asia Advertising Revenue and Growth Rate (2014-2019)
8 South America Advertising Revenue by Countries
8.1 South America Advertising Revenue by Countries (2014-2019)
8.2 Brazil Advertising Revenue and Growth Rate (2014-2019)
8.3 Argentina Advertising Revenue and Growth Rate (2014-2019)
8.4 Colombia Advertising Revenue and Growth Rate (2014-2019)
9 Middle East and Africa Revenue Advertising by Countries
9.1 Middle East and Africa Advertising Revenue by Countries (2014-2019)
9.2 Saudi Arabia Advertising Revenue and Growth Rate (2014-2019)
9.3 UAE Advertising Revenue and Growth Rate (2014-2019)
9.4 Egypt Advertising Revenue and Growth Rate (2014-2019)
9.5 Nigeria Advertising Revenue and Growth Rate (2014-2019)
9.6 South Africa Advertising Revenue and Growth Rate (2014-2019)
10 Global Advertising Market Segment by Type
10.1 Global Advertising Revenue and Market Share by Type (2014-2019)
10.2 Global Advertising Market Forecast by Type (2019-2024)
10.3 TV Advertising Revenue Growth Rate (2014-2024)
10.4 Newspaper & Magazine Advertising Revenue Growth Rate (2014-2024)
10.5 Outdoors Advertising Revenue Growth Rate (2014-2024)
10.6 Radio Advertising Revenue Growth Rate (2014-2024)
10.7 Internet Advertising Revenue Growth Rate (2014-2024)
10.8 Others Revenue Growth Rate (2014-2024)
11 Global Advertising Market Segment by Application
11.1 Global Advertising Revenue Market Share by Application (2014-2019)
11.2 Advertising Market Forecast by Application (2019-2024)
11.3 Food & Beverage Industry Revenue Growth (2014-2019)
11.4 Vehicles Industry Revenue Growth (2014-2019)
11.5 Health and Medical Industry Revenue Growth (2014-2019)
11.6 Commercial and Personal Services Revenue Growth (2014-2019)
11.7 Consumer Goods Revenue Growth (2014-2019)
11.8 Others Revenue Growth (2014-2019)
12 Global Advertising Market Size Forecast (2019-2024)
12.1 Global Advertising Market Size Forecast (2019-2024)
12.2 Global Advertising Market Forecast by Regions (2019-2024)
12.3 North America Advertising Revenue Market Forecast (2019-2024)
12.4 Europe Advertising Revenue Market Forecast (2019-2024)
12.5 Asia-Pacific Advertising Revenue Market Forecast (2019-2024)
12.6 South America Advertising Revenue Market Forecast (2019-2024)
12.7 Middle East and Africa Advertising Revenue Market Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Advertising Picture
Table Product Specifications of Advertising
Table Global Advertising and Revenue (Million USD) Market Split by Product Type
Figure G
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