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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
Scope of the Report:
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
The global Account-Based Marketing (ABM) market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Account-Based Marketing (ABM).
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
This report studies the Account-Based Marketing (ABM) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Account-Based Marketing (ABM) market by product type and applications/end industries.
Market Segment by Companies, this report covers
Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Strategic ABM
ABM Lite
Programmatic ABM
Market Segment by Applications, can be divided into
Small and Medium-sized Enterprises (SMEs)
Large Enterprises
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
Table of Contents
1 Account-Based Marketing (ABM) Market Overview
1.1 Product Overview and Scope of Account-Based Marketing (ABM)
1.2 Classification of Account-Based Marketing (ABM) by Types
1.2.1 Global Account-Based Marketing (ABM) Revenue Comparison by Types (2017-2023)
1.2.2 Global Account-Based Marketing (ABM) Revenue Market Share by Types in 2017
1.2.3 Strategic ABM
1.2.4 ABM Lite
1.2.5 Programmatic ABM
1.3 Global Account-Based Marketing (ABM) Market by Application
1.3.1 Global Account-Based Marketing (ABM) Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Small and Medium-sized Enterprises (SMEs)
1.3.3 Large Enterprises
1.4 Global Account-Based Marketing (ABM) Market by Regions
1.4.1 Global Account-Based Marketing (ABM) Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Account-Based Marketing (ABM) Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Account-Based Marketing (ABM) Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Account-Based Marketing (ABM) Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Account-Based Marketing (ABM) Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Account-Based Marketing (ABM) Status and Prospect (2013-2023)
1.5 Global Market Size of Account-Based Marketing (ABM) (2013-2023)
2 Manufacturers Profiles
2.1 Demandbase
2.1.1 Business Overview
2.1.2 Account-Based Marketing (ABM) Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Demandbase Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.2 InsideView
2.2.1 Business Overview
2.2.2 Account-Based Marketing (ABM) Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 InsideView Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.3 6Sense
2.3.1 Business Overview
2.3.2 Account-Based Marketing (ABM) Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 6Sense Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.4 Act-On Software
2.4.1 Business Overview
2.4.2 Account-Based Marketing (ABM) Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Act-On Software Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.5 AdDaptive Intelligence
2.5.1 Business Overview
2.5.2 Account-Based Marketing (ABM) Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 AdDaptive Intelligence Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.6 Albacross
2.6.1 Business Overview
2.6.2 Account-Based Marketing (ABM) Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Albacross Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.7 Celsius GKK International
2.7.1 Business Overview
2.7.2 Account-Based Marketing (ABM) Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Celsius GKK International Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.8 Drift
2.8.1 Business Overview
2.8.2 Account-Based Marketing (ABM) Type and Applications
2.8.2.1 Product A
2.8.2.2 Product B
2.8.3 Drift Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.9 Engagio
2.9.1 Business Overview
2.9.2 Account-Based Marketing (ABM) Type and Applications
2.9.2.1 Product A
2.9.2.2 Product B
2.9.3 Engagio Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.10 Evergage
2.10.1 Business Overview
2.10.2 Account-Based Marketing (ABM) Type and Applications
2.10.2.1 Product A
2.10.2.2 Product B
2.10.3 Evergage Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.11 HubSpot
2.11.1 Business Overview
2.11.2 Account-Based Marketing (ABM) Type and Applications
2.11.2.1 Product A
2.11.2.2 Product B
2.11.3 HubSpot Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.12 Integrate
2.12.1 Business Overview
2.12.2 Account-Based Marketing (ABM) Type and Applications
2.12.2.1 Product A
2.12.2.2 Product B
2.12.3 Integrate Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.13 Iterable
2.13.1 Business Overview
2.13.2 Account-Based Marketing (ABM) Type and Applications
2.13.2.1 Product A
2.13.2.2 Product B
2.13.3 Iterable Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.14 Jabmo
2.14.1 Business Overview
2.14.2 Account-Based Marketing (ABM) Type and Applications
2.14.2.1 Product A
2.14.2.2 Product B
2.14.3 Jabmo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.15 Kwanzoo
2.15.1 Business Overview
2.15.2 Account-Based Marketing (ABM) Type and Applications
2.15.2.1 Product A
2.15.2.2 Product B
2.15.3 Kwanzoo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.16 Lattice Engines
2.16.1 Business Overview
2.16.2 Account-Based Marketing (ABM) Type and Applications
2.16.2.1 Product A
2.16.2.2 Product B
2.16.3 Lattice Engines Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.17 Madison Logic
2.17.1 Business Overview
2.17.2 Account-Based Marketing (ABM) Type and Applications
2.17.2.1 Product A
2.17.2.2 Product B
2.17.3 Madison Logic Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.18 Marketo
2.18.1 Business Overview
2.18.2 Account-Based Marketing (ABM) Type and Applications
2.18.2.1 Product A
2.18.2.2 Product B
2.18.3 Marketo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.19 MRP
2.19.1 Business Overview
2.19.2 Account-Based Marketing (ABM) Type and Applications
2.19.2.1 Product A
2.19.2.2 Product B
2.19.3 MRP Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
2.20 Radius Intelligence
2.20.1 Business Overview
2.20.2 Account-Based Marketing (ABM) Type and Applications
2.20.2.1 Product A
2.20.2.2 Product B
2.20.3 Radius Intelligence Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2016-2017)
3 Global Account-Based Marketing (ABM) Market Competition, by Players
3.1 Global Account-Based Marketing (ABM) Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
3.2.1 Top 5 Account-Based Marketing (ABM) Players Market Share
3.2.2 Top 10 Account-Based Marketing (ABM) Players Market Share
3.3 Market Competition Trend
4 Global Account-Based Marketing (ABM) Market Size by Regions
4.1 Global Account-Based Marketing (ABM) Revenue and Market Share by Regions
4.2 North America Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
4.3 Europe Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
4.5 South America Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
5 North America Account-Based Marketing (ABM) Revenue by Countries
5.1 North America Account-Based Marketing (ABM) Revenue by Countries (2013-2018)
5.2 USA Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
5.3 Canada Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
5.4 Mexico Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
6 Europe Account-Based Marketing (ABM) Revenue by Countries
6.1 Europe Account-Based Marketing (ABM) Revenue by Countries (2013-2018)
6.2 Germany Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
6.3 UK Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
6.4 France Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
6.5 Russia Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
6.6 Italy Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
7 Asia-Pacific Account-Based Marketing (ABM) Revenue by Countries
7.1 Asia-Pacific Account-Based Marketing (ABM) Revenue by Countries (2013-2018)
7.2 China Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
7.3 Japan Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
7.4 Korea Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
7.5 India Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
8 South America Account-Based Marketing (ABM) Revenue by Countries
8.1 South America Account-Based Marketing (ABM) Revenue by Countries (2013-2018)
8.2 Brazil Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
8.3 Argentina Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
8.4 Colombia Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
9 Middle East and Africa Revenue Account-Based Marketing (ABM) by Countries
9.1 Middle East and Africa Account-Based Marketing (ABM) Revenue by Countries (2013-2018)
9.2 Saudi Arabia Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
9.3 UAE Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
9.4 Egypt Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
9.5 Nigeria Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
9.6 South Africa Account-Based Marketing (ABM) Revenue and Growth Rate (2013-2018)
10 Global Account-Based Marketing (ABM) Market Segment by Type
10.1 Global Account-Based Marketing (ABM) Revenue and Market Share by Type (2013-2018)
10.2 Global Account-Based Marketing (ABM) Market Forecast by Type (2018-2023)
10.3 Strategic ABM Revenue Growth Rate (2013-2023)
10.4 ABM Lite Revenue Growth Rate (2013-2023)
10.5 Programmatic ABM Revenue Growth Rate (2013-2023)
11 Global Account-Based Marketing (ABM) Market Segment by Application
11.1 Global Account-Based Marketing (ABM) Revenue Market Share by Application (2013-2018)
11.2 Account-Based Marketing (ABM) Market Forecast by Application (2018-2023)
11.3 Small and Medium-sized Enterprises (SMEs) Revenue Growth (2013-2018)
11.4 Large Enterprises Revenue Growth (2013-2018)
12 Global Account-Based Marketing (ABM) Market Size Forecast (2018-2023)
12.1 Global Account-Based Marketing (ABM) Market Size Forecast (2018-2023)
12.2 Global Account-Based Marketing (ABM) Market Forecast by Regions (2018-2023)
12.3 North America Account-Based Marketing (ABM) Revenue Market Forecast (2018-2023)
12.4 Europe Account-Based Marketing (ABM) Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Account-Based Marketing (ABM) Revenue Market Forecast (2018-2023)
12.6 South America Account-Based Marketing (ABM) Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Account-Based Marketing (ABM) Revenue Market Forecast (2018-2023)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
List of Tables and Figures
Figure Account-Based Marketing (ABM) Picture
Table Product Specifications of Account-Based Marketing (ABM)
Table Global Account-Based Marketing (ABM) and Revenue (Million U
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